IPTV case study presented to a Tier-1 operator

1. Case Study

4. Solution Architecture

13. Performance Statistics: Data-Driven Model vs. Browser-Framework for EPG 153 secs 12 secs Scrolling 100 channels in EPG Guide 1.9 secs 0.2 secs Navigating to a non-visible program in EPG 0.2 secs 0.1 secs Navigating between visible programs in EPG 4.5 secs 0.1 secs EPG Load Time Browser-based EPG Data-Driven EPG User Experience

16. Service Management - Service Domains Centralised Data Model Service Domain IPTV Network 1 London NW1 Service Domain IPTV Network 3 Colchester CO6 Service Domain IPTV Network 2 Slough SL4 Service Domain IPTV Networks 4,5...‘N’ Surrey GU21, GU1

17. Service Management – Account Groups Account Group Sailing Service Domain 1 (NW1) Service Domain 2 (SL4) Account Group Snooker Account Group Hockey Account Group Photography Account Group Football Account Group Rugby

18. Service Management – Accounts Account Group 1 (Football) Account Group 2 (Photography) Account 10 Downing Street Account 2 The Strand Account 5 Drury Lane Account 4 Scotland Place Account 39 Fleet Street Account 14 Mayfair

19. Service Management – Users Account (The Strand) User Peter Parker User Clark Kent User Bruce Wayne User Jack Sparrow

20. Product Management – Pricing Model Promotion 9.99 Units/Mo 1.00 Units/Use For 1 st 3 Months Product TV Broadcast Service (Subscription) Rate 14.99 Units/Mo Promotion 7.99 Units/Mo For 1 st 3 Months Simple Subscription Product Simple Pay per Use Product Mixed Subscription & Pay per Use Product Simple Subscription Product With attached Promotion Simple Bundle with attached Promotion Product SVOD Service (Subscription & Pay per Use) Rate 9.99 Units/Mo 2.50 Units/Use Product VOD Service (Pay per Use) Rate 3.49 Units/Use Product TV Broadcast Service (Subscription) Rate 14.99 Units/Mo Bundle Product TV Broadcast Service (Subscription) Product SVOD Service (Subscription & Pay/Use) Rate 19.99 Units/Mo 1.75 Units/Use

25. Low Total Cost of Ownership (Generic versus Microsoft Spider Map) – Hypothetical

32. Server Dimensioning - Presumptions Number of Servers per 10,000 subs per Server Type CPU Utilisation per Server Type Concurrency per Service Type Redundancy Percentage subs per Server Type

33. Server Dimensioning – Server Calculations

34. Server Dimensioning – Additional Metrics Server Bandwidth Calculations Client Bandwidth Calculations

35. Server Dimensioning – Costing

36. Integration Schedule 6 wks End-to-End Testing, Fixing & Verifying System 4 wks Testing, Bug Fixing, Verification & Release 3 wks Work Flow System Integration 6 wks Testing, Bug Fixing, Verification & Release 2 wks Testing, Bug Fixing, Verification & Release 3 wks Testing, Bug Fixing, Verification & Release 2 wks Testing, Bug Fixing, Verification & Release 3 wks Testing, Bug Fixing, Verification & Release 6 wks Testing, Bug Fixing, Verification & Release 8 wks Testing, Bug Fixing, Verification & Release 8 wks 3 wks 4 wks 10 wks 4 wks 9 wks 2 wks 3 wks 4 wks 5 wks 3 wks 4 wks 6 wks 8 wks Duration Fault and Performance Mgmt Svr Integration Fault, Performance Management Billing Server Integration Billing Provisioning Server Integration Product, Subs, Asset Mgt EPG Data Aggregator EPG CPE Manager Integration CPE Management Asset Manager Integration CA/DRM Server Integration CA/DRM Broadcast TV VOD STB Component Regression, Stability & Reliability Encoder Integration Video Server Integration CA/DRM Client Integration VOD Client Integration IPTV Porting Base Porting Software

38. … And Finally !