1. Group 5
Sowmya Murthy FT13246 www.sowmyamurthy.com
Chandni Gupta FT13214 www.chandnigupta.in
Joyeeta Mukherjee FT13428 www.joyeetamukerjee.com
Anita Kala FT13108 www.anitakala.com
Vinu Seshadri FT13291 www.vinsesh.com

2. Creative Ways To Use LinkedIn
Design the profile intelligently
Optimize the company page to engage the audience
Develop a campaign
Create leads
Network Building and Groups
Find new talent and social CRM

3. Profile Matters!
• Complete your profile 100% for
maximum visibility
Set up • Upload a profile picture for
authenticity
LinkedIn • Request colleagues, friends and
Profile partners for recommendation
• Promote by linking with other
SM platforms
• Customize the profile URL
Optimize • Customize the anchor text with
the the links on your profile
• Optimize keywords in the http://www.youtube.co
Profile summary section, which is m/watch?v=0glUGk81K
for SEO indexed by Google; Include high
importance keywords
yg

4. Optimize Company Page
Banner Images
Careers and Products
Product Recommendations
Featured and Targeted
Updates
Visibility on Mobile Apps

5. Optimize Company Page

6. Develop a Campaign
Optimize
Company
Page
Traffic, Leads Create Great
& Sales Content
Become an
Attract
Industry
Followers
Leader
Build Your
Network

7. Create Leads
Integrate LinkedIn
Create a LinkedIn Use LinkedIn Answer Questions
into your Don’t spam
group DirectAds on LinkedIn
marketing
• Use group to • Push relevant ads • Ask and respond • If you are • Contacting
create thought to LinkedIn to relevant presenting at a LinkedIn contacts
leadership in subscribers questions on webinar or trade directly can be
concerned targeted by profile LinkedIn Answers show invite your considered as
market. demographic section audience to spam
• Promote and information • Answered network with you • Make your
grow the group questions shows or join your group message relevant
up in the Network • Notify all so that people
Updates feed for members of your want to hear from
all your group about an you
connections upcoming event
• Can win expertise • Redirect these
points if your members to your
answer chosen as blog or website to
best answer. convert them into
leads

8. Network Building
• Invite thought leaders, from
the industry to connect with
• Ask and answer questions on
LinkedIn “Answers” to
establish yourself as a thought
leader in the industry
• Update your status frequently
for getting noticed
• Link LinkedIn and Twitter
accounts; Post LinkedIn status
messages to Twitter and pull
tweets into your LinkedIn
status for leveraging your
network

9. Groups - Creating
• Include keywords in the name
• Create a group for the industry
and not your company
• Design the group logo to fit the
small standard logo size
• Create a custom webpage for
the group on your website ;
This will provide more
context, engagement and
visibility
• Display the group in the
Group Directory and on
members' profiles

10. Groups - Promoting
• Leverage your existing network: Invite co-workers, past colleagues, and
customers to join and start discussions
1
• Promote the group on your website, blog, email newsletter, and social media
networks
2
• Invite key industry experts to join and engage
3
• Cross-market to related groups on different social media networks
4
• Integrate LinkedIn into all of your marketing efforts. Every time you do a
webinar or go to a conference, notify your group and invite those you meet
5 to join the group as well.

11. Groups - Managing
• Add discussions, news and jobs to create opportunities for interaction in the
community
• Use “Most Popular Discussions” to highlight particular content or offers
• Send announcements (e-mails); These will also get added as a discussion thread
for your group and can be marked as a featured discussion for extra visibility
• Import your blog RSS feed if relevant to the group
• Make your own LinkedIn analytics to track number of the group size; track the
click through rate of links in your announcements, use a URL shortener with
analytics like bit.ly

12. Find New Talent and Social CRM
Career tab a paid feature in LinkedIn
Showcase your company story and job
openings effectively
Show an inside view of what it is like to work
at the company
Provide a compelling and attractive value
proposition for drawing in potential
candidates for employment

13. LinkedIn - The way ahead
National Positions
drives 300-500 unique
visitors/month from
LinkedIn
3 times as much as
Facebook
Drive traffic to your
blogs, videos, webinar,
presentations and other
content

14. Thank You!!