1. IILM ACADEMY OF HIGHER LEARNING
JAIPUR
CHANDNI SHARMA
PGDM 12-14

2. BRITANNIA

3. In 1892 , a biscuit company was started in nondescript
house in Calcutta (now Kolkata) with an initial
investment of Rs. 295.
By 1910, with the advent of electricity, Britannia
mechanized its operations, and in 1921, it became the
first company east of the Suez Canal to use imported
gas ovens.
In 1975, this Company took over the distribution of
biscuits from Parry's who till now distributed
Britannia biscuits in India.
In 1997, the company unveiled its new corporate
identity - "Eat Healthy, Think Better" - and made its
first foray into the dairy products market.
In 1999, the "Britannia Khao, World Cup Jao"
promotion further fortified the affinity consumers
had with 'Brand Britannia'.

4. Vision and mission statement-:
 A Vision is defined as 'An Image of the future we seek to create'.
Vision Statements therefore contain details of the company's future
( the future plans with aims and objectives ).
Britannia's vision for the future through its new mission
statement Every third Indian should be a Britannia consumer by
the year 2003. They want to be among the three fastest-growing
FMCG companies in the country and to grow profitably.”
 To dominate the food and beverage market in India with a
distinctive range of “Tasty Yet Healthy” Britannia brands by
making every Indian a Britannia consumer.”We want to be
part of our consumer – at home, out of home ,a natural
part of his life”.

5. Goal
To provide consumers the highest
standards of food safety and ensure
hygiene in new diversified food
category.

6. BOARD OF DIRECTORS
Nusli N Wadia Vinita Bali
Chairman / Chair Person Managing Director
Keki Dadiseth Avijit Deb
Director Director
A K Hirjee Nimesh N Kampani
Director Director
S S Kelkar Vijay L Kelkar
Director Director
Nasser Munjee Ajai Puri
Director Director
Jeh N Wadia Ness N Wadia
Director Director

7. PRODUCTS-:
1. Oats Cookies
2. Ragi Cookies
3. Veg Cakes
4. Nutrichoice Health Starter Kit
5.Nutrichoice 5 grain
6. Tiger Banana
7. NutriChoice SugarOut
8. NutriChoice Digestive Biscuit
9. Treat Fruit Rollz
10. New Britannia Milk Bikis

8. competitors

9. Country of
Name of the company
Incorporation
International Bakery Products Limited India
J B Mangharam Foods Private Limited India
Sunrise Biscuit Company Private Limited India
Britannia Lanka Private Limited Sri Lanka
Britannia and Associates (Dubai) Private Co.
Dubai, UAE
Limited
Britannia and Associates (Mauritius) Private
Mauritius
Limited
Klassik Foods Private Limited India
Al Sallan Food Industries Company SAOC Oman
Britannia Dairy Private Limited India

10. Job opportunities in Britannia industry-
Eligibility: People with 2 or more years of experience
The functions that one can join (based on actual vacancies) are:
Sales & Marketing
Research & Development
Quality Assurance
Exports
Technical & Operations
Finance & IT
Human Resources