1. Presented By: Group No. 1.
BIKRANJIT SHARMA
SHREYA SAHA
NEHAN
KSHITIJ
CHANDRA RAM
NIKHILESH

2.  What is a good mission statement?
 It does not answer: What are we good at in the good days? Nor
does it answer: How can we describe out business so that no
particular unit or division or senior executive gets pissed off?
 It basically answers one question: How do we intend to win in
this business?

3. Google’s mission is to organize the world’s information and
make it universally accessible and useful.
At McDonald’s, we strive to be more than just a restaurant –
we’re a first job for many, a community partner, a model for
other restaurants around the world, and a company seeking
new ways to fulfill our brand promise of
Quality, Service, Cleanliness, and Value.

4. At Microsoft, our mission and values are to help people and
businesses throughout the world realize their full potential.
Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company and serves as the standard
against which we weigh our actions and decisions.
• To refresh the world…
• To inspire moments of optimism and happiness…
• To create value and make a difference

5.  Values describe the behavior that will get the mission achieved
 Values are “how” of the mission
 Values should support mission
 Define specific behaviors
 Values and mission has to be mutually reinforcing.

6.  GE leaders “face reality” and “live excellence” and “feel
ownership” (1981)
 “Act in a boundary less fashion” and “Be intolerant of
bureaucracy” and “See change for the growth opportunity
it brings.” (1991)

7.  Unyielding integrity
 Commitment to performance
 Thirst for change.
 http://www.ge.com/annual01/values/index.html

8.  Passion for our customers
 Meritocracy
 Every person, every idea counts
 Playing offense
 Embracing speed and excellence
 Living the hallmarks of GE leadership.

9.  Value: ‘‘we treat customer the way we wanted to be treated’’
 Its behaviour:
• Give customer a good and fair deal,
• Communicate daily with your customers
• Try to built enduring relationship with customers
 Value: ‘‘We strive to be the lowest cost provider through
efficient operations’’.
 Its behaviour:
• Leaner is better
• Operation should be fast and simple
• Value each others time.
• Invest in infrastructure.

10.  In the most Common scenario, A company’s mission and its
values rupture due to the little crisis of daily life in
Business…..
 That’s how happened with Arthur Andersen and Enron

11.  This Chapter opens with an observations that people in
business talk a lot about mission and values
 But there is too much to lose by not getting your mission
straight and by not making your values concrete
 Defining a good mission and developing the values that
support it takes time and enormous commitment
 Mission and values can’t be vague and generic….Take
time…..Spend the Energy…Make them Real……. !!!!