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The Science of Social Media Marketing presentation will teach attendees what drives people to share information and opinions online as well as scientifically proven best practices for spreading content virally through social media. Specifically, it will cover: * The history of word of mouth marketing, from pre-web to online * Lessons from social psychology, memetics, and statistics to understand what motivates people to share information * Scientifically proven best practices for getting people to talk about your business

Business Technologie

The Science of Social Media Marketing Douglas Karr Chantelle Flannery & Photo by Horia Varlan

How people share information online Social Media is 21st Century “Word of Mouth”

50% of mobile internet traffic is for social networking sites The #2 largest search engine is Youtube. Facebook tops Google for weekly web traffic in the U.S. 25% of search results for the World’s Top 20 brands are links to user generated content. 34% of bloggers post opinions about products or brands. 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of TV ad campaigns generate a positive ROI. 90% skip ads with Tivo and DVR.

93% of Americans believe a company “ should have a presence in social media.” 85% say that companies “ should also interact with consumers via social media” 89% of US online buyers read customer reviews before they purchase.

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Seventy-one percent of people said, "I make it a point to buy brands from companies whose values are similar to my own." Nearly the same number rejected companies whose values don't match. As chief insights officer for Young & Rubicam John Gerzema Photo by IXQUICK

12% growth in sales Buyer-Reassurance Program Gestures must go beyond words. Persuasion is no longer enough.

Study here Photo by Oude School Trust in “a person like me” increased from 20% in 2003 to 68% in 2006

“… the more valuable the sentiment or activity the members exchange with one another, the greater the average frequency of interaction of the members.” Social Behavior as Exchange George C. Homans

Strategy Launch Promote Listen/monitor Engage Measure Optimize Photo by mrjoroPhoto

Douglas Karr Chantelle Flannery http://corporatebloggingtips.com @douglaskarr @chantellef

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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1. The Science of Social Media Marketing Douglas Karr Chantelle Flannery & Photo by Horia Varlan

4. Adoption Lifecycle

5. How people share information online Social Media is 21st Century “Word of Mouth”

6. 50% of mobile internet traffic is for social networking sites The #2 largest search engine is Youtube. Facebook tops Google for weekly web traffic in the U.S. 25% of search results for the World’s Top 20 brands are links to user generated content. 34% of bloggers post opinions about products or brands. 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of TV ad campaigns generate a positive ROI. 90% skip ads with Tivo and DVR.

7. How People Evolve Online

8. 93% of Americans believe a company “ should have a presence in social media.” 85% say that companies “ should also interact with consumers via social media” 89% of US online buyers read customer reviews before they purchase.

9. Source: Datran Media

10. REQUIRED: Social Media Understanding

11.

12.

13. Influence

14.

15.

16. How do you connect with them?

17. How do they connect with you?

18. Measure

19. Source: Datran Media Measure Adjust

20. Search Social Traditional Word of Mouth

21. Optimize

22. Monitor

23. Monitoring Tools

24. Engage

25.

26. Seventy-one percent of people said, "I make it a point to buy brands from companies whose values are similar to my own." Nearly the same number rejected companies whose values don't match. As chief insights officer for Young & Rubicam John Gerzema Photo by IXQUICK

27. 12% growth in sales Buyer-Reassurance Program Gestures must go beyond words. Persuasion is no longer enough.

28. Study here Photo by Oude School Trust in “a person like me” increased from 20% in 2003 to 68% in 2006

29. “… the more valuable the sentiment or activity the members exchange with one another, the greater the average frequency of interaction of the members.” Social Behavior as Exchange George C. Homans

30. Strategy Launch Promote Listen/monitor Engage Measure Optimize Photo by mrjoroPhoto

31. Douglas Karr Chantelle Flannery http://corporatebloggingtips.com @douglaskarr @chantellef

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grew more than 12 percent by saying that if you lose your job, you can return your car.
Edelman study – people buy from people like themselves Rank-and-file employees more credible spokespersons than corporate CEOs

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