Brand You!
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This presentation is a project that I did for graduate school. In Marketing, we learn various techniques to brand not only a project but also an organization or people. This slide show includes my personal branding method and how a graduate education will enhance my brand, raising brand equity. Although only 10 slides long, this information rich presentation will help you understand who I am from a brand perspective.
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Brand You!
- 2. Overall Aspirations Competition Brand Perception Today Brand Perception After Graduate Education Similarities Differences Brand Management Conclusion 2
- 3. Goals & Objectives Constructive growth Continued education Motivation and enthusiasm to learn Obtain Master’s Degree Increase credibility Brand enhancement & higher brand equity Pose as a valuable attribute to society 3
- 4. Competition Attributes Continued education Master’s Degree Continued experience Non-profit work Volunteer work Continued experience on-the-job Biggest Competitors Other graduates Co-workers Those with more field experience in Marketing Communications English/Business 4
- 5. 5 How People Currently Perceive Chantel Soumis Motivated Passionate Learner Sincere/Honest Resourceful
- 6. 6 How the Market Will Perceive Chantel Soumis Following Graduate School Enthusiastic Innovative Reliable Intellectual
- 7. Similarities Motivation = Enthusiasm Eagerness to learn for brand enhancement reflects an enthusiasm to be greater Sincerity = Reliability Honesty in labor demonstrates professional reliability Resourceful = Innovative Resourceful problem solving skills in coursework 7 Photo retrieved from: http://thattimein.com/2012/11/04/that-time-a-dutch-stripper-called-me-what/
- 8. 8 Differences Higher education Additional credentials Greater experience Experience through coursework and projects Better time management Better project management Enhanced brand Higher brand equity Photo retrieved from: http://www.closetconservatives.com/2012/05/class-of-2012-the-regurgitating-self-impressed/
- 9. Brand positioning Continuously communicate brand message Brand experiences Easy to work with Exceptional quality of work Valuable company asset Outstanding training Periodically audit strengths & weaknesses SWOT analysis Turn weakness into strengths 9
- 10. Brand changes through schooling More experience Higher level of accountability Increased credibility Higher brand equity Overall brand improvement Positioned as an irreplaceable asset 10
Notes de l'éditeur
- To be a valuable attribute to society and to my career, I have positioned myself as a positive and constructive brand. In this branding process, I have discovered a method for positioning relative to competition. My personal brand will advance after completing the graduate education program at Franklin University. Also, in order to maintain a quality brand image, I will need to work on brand management periodically throughout my life as a brand.
- Competition Attributes: to obtain a better education including experience through schooling. Other experience options include non-profit and volunteer projects outside of normal business hours.Biggest Competitors: Other graduates in the program will be competing for similar job placement in the future. Also, co-workers with similar education will be competing for promotions and career advancement in the workplace. Finally, those with more experience (with the same or less education) are strong competitors.
- Pictures found from…Motivated: http://www.thought-detective.com/how-to-motivate-myself.htmlPassionate Learner: http://webpages.scu.edu/ftp/mgaletto/Little%20Brother%20Tech%20Threat.htmlSincere/Honest: http://www.pubcentral.com/without-relationships-reviews-do-not-always-yield-results/business- Resourceful: http://www.wikihow.com/Survive-on-a-Deserted-Island-With-Nothing
- Pictures found from…Enthusiastic: http://thattimein.com/2012/11/04/that-time-a-dutch-stripper-called-me-what/Innovative: http://shows.howstuffworks.com/stuff-from-the-future-podcast.htm Reliable: http://vi.sualize.us/missvast/?page=6Intellectual: http://blog.brazencareerist.com/2013/02/08/want-a-job-when-you-graduate-4-college-courses-you-shouldnt-miss/
- Motivation in graduate school leads to enthusiasm in the workplace. The motivation to succeed in the master’s degree courses can reflect ambition and enthusiasm to succeed in the workplace. Sincerity goes hand-in hand with reliability. Knowing that I will have passed the graduate program at Franklin University poses a reliable characteristic to getting things done.
- Intellectually, there are many differences between how others perceive me how and how I will be perceived after obtaining my Master’s degree. This degree adds credibility to my ability to apply knowledge to work experience that I would not have had prior to the Master’s degree program.
- In order to maintain high brand equity and a valuable brand positioning, it is important to keep a brand management. In order to manage the brand I will need to work on continuously communicating my positioning statement, “exceptional work ethics aligned with superior education”. I will need to keep working with brand experiences, to convey that I am easy to work with, I provide exceptional quality of work, I’m a valuable asset to the company, and previous outstanding training makes me the quality brand that I am. It is also critical to periodically audit strengths and weaknesses. By performing bi-monthly SWOT analyses, I will better manage my brand and turn weaknesses into strengths.
- Graduate education offers many experiences and tools for skill advancement through the course programs. Although current key attributes to my brand will remain, they will progress into remarkable proficiencies. The growth offered through the Marketing and Communications graduate program will further surge brand credibility, raise accountability levels and increase brand equity. This overall brand improvement will position me as an irreplaceable asset to the professional environment and maintain brand management through periodic audits of strengths and weaknesses.