1. EVALUATION
For this assignment we had to choose between gum, cereal bar and water we both
decided to choose water as we thought it would have been a challenge and we could
do a good sales pitch. When me and Ryan came down to the drawing board we
came up with the name aerial advertising which we used for our company name. We
also came up with 3 drink names boring original [plain water], very berry [flavoured
water] and sour which is also flavoured water. We both decided to use sour power as
we thought that it has never been done before and a great challenge. When we had
to find what audience we would aim our product for we had to look at other waters to
The way we got the name aerial
get an idea we chose Volvic as they have done flavoured waters before and we like
advertising is we both looked
there design. So me and Ryan finally decided to aim ouraround thetowards kids and
product room for inspiration
and then we came upon a poster
teens.
on a wall which say aerial shot and
then we thought of a slogan for
the product which is taking our
product higher so then we both
Aerial adverting
thought that our company should
The reason we
be called aerial advertising.
chose to make it
so its earth from
space is because
our slogan for
our taking our
product higher
and so Ryan
thought it would
be a good idea to
make our sign
out of space.

3. This is the website banner me and Ryan have created we
thought that it was suitable for our age category and we
didn’t want to put too much info on them as we aimed at
kids and we thought that all they would want in and advert
would be bright colours, a picture and a website. Also we
used nickelodeon to advertise our product as we thought
that our age group would use nickelodeon regularly.
This is our magazine advert that we made and
again we chose the colours and what we put on
the page what we thought our age genre. We also
chose nickelodeon again as we thought that our
genre would read the nickelodeon magazine and
would see our page and the colours would fit in
with the magazine colours as we thought that
green and yellow would be good as green
symbolises health and tranquillity and yellow
symbolises cheerful and warm.
This is our bus advert we have
created and we have used the
colours again to stand out and make
the kids pick our adverts out from
the others.

4. STEP BY STEP…..
With the presentation I did it took me about 2
weeks to make but when I did I used the
colours from out adverts for the font and then
I made it so it stands out.
I chose this background as the
space fits in with us being
aerial advertising and taking
our product higher.
I chose to add the aerial as we are
aerial advertising.
I have done this for our chosen
audience as the colours fit I with our
product and our advert.
I also put in the picture of our
label so everyone knows who we
are and what our product looks
like.
I included where we are selling our
products as people must know also I
stuck with the original colours.

5. This is our label we are using for our product and we
did this as we both thought that it is appropriate for our target
audience.
Me and Ryan decided to use vovic
for our inspiration on product as we
both thought that it had a good
shape and the label design was what
we had an idea to use it on our
product we also liked to use this as
volvic has done flavoured water.
With the TV advert me and Ryan made and directed we had load of ideas but the last one that we
used was to make it sad at the start to draw our audience in and then we used some high shots then
we went to eye level when tom our model was drinking the water to get a more effective looking
trailer and so we then could make it so we could make tom do some effective emotions and to make
it almost look as is sour power was amazing and taste just that great because our advert was aimed
at the age group of about 11-15 we made it so they would understand what was going on and
Overall I think that me and Ryan did okay in this assignment I think that our presentation went really
well as we got a merit. I think that to improve our presentation we needed to be more load and
more confident in our product we also needed to have eye to eye contact with them and to be more
interactive e.g. ask if anyone has any questions. I think what we both did well on was our prezi and
our trailer. Ryan did a good job on making the trailer as it made us feel sorry for tom and that is what
we were going for and we achieved it. When I made the prezi it took a long time as I had to include
our adverts for the magazine, website and the train/bus and then write a bit for that and I was
happy with that but I think that I could of wrote a lot more as I think that is why we didn’t get higher
marks.

6. With this I used Photoshop as I think
that it is easier to use and I also
think that it has better tools.
Me and Ryan got the idea of this as
we thought that our adverts should
have a website on and so that why
it’s on all of our adverts and we
came up with a country that isn’t
used that much and we thought of
Ireland
With this I just got the image off the
inter net and rotated it using the
mouse as it was facing the other
direction.
With this I used what our bottle is
going to look like and I also put our
label on it so people know how I did
it. With the bottle all I did was find a
suitable bottle on the internet and
then I just made the label using
Photoshop again by using various
images on the internet and then I
made sour power bit to stand out
and after all of that I just put my
finished label on the bottle.
We came up with this as it fits in
with our chosen audience. We also
made it so it rhymes and that would
be good for kids and would stick in
their heads and stay with them.
We thought that we should have
made it so our product looks as
professional as possible.