Slides from a UC Berkeley Library staff workshop I delivered in Fall of 2009. This course was a basic introduction to Google Analytics and its possible applications in a library settin, some hands-on components included.

1. .
W E L C O M E
D O E X E R C I S E 1 A S
P E O P L E A R R I V E

2. u s i n g g o o g l e a n a l y t i c s
C H A R B O O T H

3. w e b s t a t i s t i c s t r a c k i n g p r o g r a m

4. w u s a g e - l i b r a r y s i t e s t a t s

5. w u s a g e - l i b r a r y s i t e s t a t s

6. i s a n a l y t i c s n e c e s s a r y ?

7. v a l u e a d d e d - d e t a i l

8. v a l u e a d d e d - d e p t h

9. v a l u e a d d e d - s e g m e n t a t i o n

10. v a l u e a d d e d - c u s t o m i z a t i o n

11. v a l u e a d d e d - v i s u a l i z a t i o n

12. v a l u e a d d e d - r e p o r t i n g

13. h o w a n a l y t i c s w o r k s

14. h o w a n a l y t i c s w o r k s

15. h o w a n a l y t i c s w o r k s

16. c a v e a t - d o n ’ t c r e a t e g a s i l o s

17. d i s a m b i g u a t i o n
F I L T E R
B O U N C E R A T E
R E F E R R A L
S E S S I O N

18. c o n f r o n t c o n f u s i o n

19. g o o g l e a n a l y t i c s d e m o

20. C H A R B O O T H
e - L e a r n i n g L i b r a r i a n
c b o o t h @ l i b r a r y . b e r k e l e y . e d u
U C B E R K E L E Y