1. Question 3
What have you learned from your
audience feedback?

2. Feedback from Facebook

3. The overall feedback we
received was that this
print advert was very
interesting and eye
catching. They said the
image links well to the
topic, the documentary
and the radio trailer.
However a few people
have said that the image
looks odd and that it is
clear the image has been
flipped which makes the
advert look as though
there is too much space
on one side.

4. Feedback from YouTube
From all of the feedback we received for
our documentary, it is clear that people
found the documentary informative and
factual. Our framing and camera work
was praised frequently. The overall
opinion that the products together work
well and look and sound professional.
However, a main negative was the
sound levels. A lot of people said that
they needed to be more even, even in
the radio trailer. This is something that
could have been easily changed and in
the future it will definitely be a priority.
Another issue raised was the lighting
which in some areas was a lot more dull
than others. Ensuring that filming takes
place in a well lit area could solve this
issue. A few people also said the
voiceover was monotonous so it
dragged a little. This tells us that next
time we should find someone with a
more upbeat tone.

5. Feedback from Focus Group
We designed and created a
questionnaire for our focus group to
answer after watching our
documentary, listening to our radio
trailer and viewing our print advert.
Our focus group was made up of a
variation of males and females,
between the ages of 16 and 25 years.

6. We had to take photographic evidence of our focus group:

7. Questionnaire Results
On a scale of 1 to 5, 1 being the least and 5 being the None of the aspects of our documentary
Question 3
most, please rate the following aspects of our received a rating lower than 4, this suggests
documentary: that our documentary was above average.
4.5 However it is apparent that some aspects were
Average Score
4 better than others, as some were lacking. Such
3.5
as sound, which was also criticised in our
online feedback suggesting that this was a
major issue. However it was rated highly for
being professional and entertaining which
shows we were able to follow the majority of
Aspects of Documentary
the codes and conventions required.
Question 4
Do you think our documentary is similar to
other professional documentaries in terms The results from this question
of the style? show a varied opinion. 6 said that
they felt the documentary was
Sometimes
29%
similar to other this shows we have
Yes followed the codes and
43% conventions of a documentary,
however 4 said no which highlights
No that our documentary is in some
28%
ways unique.

8. Question 5
Would you continue to watch this documentary
after the first 5 minutes? 8 out of 12 said that they would watch the
documentary after the first five
minutes, however the remaining 4 were not
Not Sure
4 sure. Although the majority were impressed
enough to want to watch on, there were still a
No 0
few who were not fully persuaded.
We asked them why and our results show that
Yes one person felt it was not fitted for their age
8
and others said that it was one-sided and did
not fully balance the argument.
Question 6 Do You Like The Documentary?
0
All 12 of the participants said that they liked
the documentary, this shows that we have
Yes largely ensured our documentary follows the
No codes and conventions of a documentary but
also that we did our best to target our
12 audience.

9. For question 7 we asked ‘Is there anything that you think could be improved?‘.
A major issue was the sound levels, particularly in the music beds and the voiceover. In a few points
throughout the documentary, the voiceover was much quieter than the music bed. For example in the
song ‘When I Grow Up’ played, it was a lot quieter than all of the rest which made it difficult to hear and
make a link. Some people suggested that we made the cutaways longer or slowed them down a little bit
because it was difficult for them to fully view and understand the meaning and link. Moreover, some
people felt that the documentary would be more professional if the argument was not so single
sided. They felt that the documentary looks more at the negative side of tanning as opposed to the
positive.

10. Question 8 Would the radio trailer persuade you to The majority of our focus group said the radio
watch the documentary? trailer would persuade them to watch the
12
documentary. They said the music bed linked
well to the documentary topic and that it was
10
catchy and memorable. However there were
8 two who do not listen to the radio frequently
6 and so said that the radio trailer would not
10
4 persuade them to watch the documentary. This
2 highlights the choice of advertisement being an
2 issue because some of our target audience do
0
Yes No
not listen to the radio.
Question 9 On a scale of 1 to 5, 1 being the least and 5
being the most, please rate the following
aspects of our radio trailer:
The results of this question emphasise an issue
with the professional feel of the radio trailer.
Average Score
5
4.5 Although the rating is not low, it is a fair deal
4 lower than the rating of information given and
3.5
Series1 sound. The results also shows that the radio
Information
Sound trailer is very informative and that the sound, in
Given Professional comparison to the documentary is much better.
Feel

11. Question 10
Would the print advert persuade you to watch
The main reasons for people wanting to watch
the documentary?
the documentary after seeing the print advert
was because that the print advert is very unique
2 and eye catching. Audience feedback shows
that it raises questions about the topic and
Yes makes you interested in what the documentary
No will be about. However those who were put off
by the print advert said that it would not be of
10
any interest as they do not tan and the other
said the image was scary and off-putting.
Question 11 On a scale of 1 to 5, 1 being the least and 5
The results to this question mainly reiterate the
being the most, please rate the following
aspects of our print advert:
results from the previous question. Most people
found the print advert very eye catching and
Professional Feel found the composition was good. The lowest
Composition rating is the information given, this may be
Infomation Given because the image does not link to the idea of
Eye Catching
our documentary enough.
3.8 4 4.2 4.4 4.6 4.8 5
Average Score

12. Question 12 Do you feel our three products work well
together in giving detail and persuading viewers
to watch the documentary?
14
12
As everybody said that the three
10
8
products work well together, it is clear
6 that there is continuity present
4 throughout the whole project.
2
0
Yes No
Overall the audience feedback tells us that even though there are a lot of good
aspects about our products, there are also many other aspects that could have
been improved to make them all more professional and fitting.
There were some minor issues such as cutaways not being long enough to
be properly viewed, but it is apparent that the main criticism throughout is the
voiceover and sound levels. The majority of our feedback led to the conclusion
that the voiceover is slightly boring and monotonous and also that the sound
levels were not equal.