14. the new way:
the first internet election
Of, By and For Barack Obama
15. 這個時代 – internet era
● 1998 - Jesse Ventura, 美國明尼蘇達州州
長，當選。
● 2003 - Howard Dean, 美國民主黨總統候選人
黨內初選，落選。
(“They were Apollo 11, and we were the
Wright Brothers,” said Joe Trippi, the
manager of Mr. Dean’s campaign.)
– The ’08 Campaign: Sea Change for Politics as We Know It ,
2008/11/04, The New York Times,
http://www.nytimes.com/2008/11/04/us/politics/04memo.html?fta=y
16. 那個人 – Barack Obama
“Without the candidate who excites people,” Mr.
Plouffe said, “you can have the greatest
strategy and machinery and it won’t matter.”
– The ’08 Campaign: Sea Change for Politics as We Know It ,
2008/11/04, The New York Times,
http://www.nytimes.com/2008/11/04/us/politics/04memo.html?fta=y
21. Tech Companies Love Obama
More Than McCain
● Apple (AAPL): $98,000 for Obama, $17,000 for
McCain
● Cisco (CSCO): $149,000 for Obama, $80,000 for
McCain
● Google (GOOG): $486,000 for Obama, $20,000 for
McCain
● Oracle (ORCL): $134,000 for Obama, $36,000 for
McCain
● Yahoo (YHOO): $100,000 for Obama, $4,000 for
McCain
source:
http://www.alleyinsider.com/2008/10/tech-companies-love-obama-more-than-mc
25. 資源
● 25-person new media team
● corporate graphic design team in-house
● a founder of Facebook on staff
● millions spent on search marketing alone
source: The First Internet Election | The Next Right
http://www.thenextright.com/patrick-ruffini/the-first-internet-election
26. 戰術
Web 2.0 style campaign!?
1. 網路應當被視為是平台 (The Web As Platform)
2. 引領群體智慧 (Harnessing Collective Intelligence)
3. 資料是下一個「 Intel Inside 」 (Data is the Next Intel Inside)
4. 軟體升級模式走到盡頭 (End of the Software Release Cycle)
5. 輕巧的程式設計模式 (Lightweight Programming Models)
6. 超越單一裝置的軟體 (Software Above the Level of a Single) Device
7. 豐富使用者的感受 Rich User Experiences
source: What Is Web 2.0 , Tim O'Reilly , 09/30/2005
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
27. 戰場
● 募款：從選票變鈔票
● 動員：傳統樁腳 vs. 網路草根
● 政見：民粹議題，帶動募款與動員
