Over the last several decades we moved away from you telling us how great your products and services are!

1. STORYTELLING A KEY
ELEMENT INYOUR
MARKETING STRATEGY

2. STORYTELLING IN SALES
• Over the last several decades we moved away from you
telling us how great your products and services are
• We moved away from you telling us that there is no
else one better than your products or services

3. STORYTELLING IN SALES
• Nowadays we try to connect to our customers needs
through storytelling
• We connect in a much more effective way

4. STORYTELLING IN SALES
• In today’s market we have a shorter attention spam
• In today’s market we have a limited time to devote to
making decisions on important things in our lives
• In today’s market competition is really tough

5. STORYTELLING IN SALES
• There is no time to invest in talking about the attributes
of your products or services
• But the story behind those specifics could be so
convincing to the customer who is giving you his
attention

6. STORYTELLING IN SALES
• Storytelling is a vital component in today’s marketing
• You need to figure out how to utilise stories as you are
trying to connect with your customers

7. STORYTELLING IN SALES
• If you need any help to support your sale team, please
do get in touch and we would love to show you more
Charles Ndoumbe