Mobile Trends and Strategies, apps, SMS campaigns, mobile friendly websites, mobile email.

1. Mobile Marketing Trends and Strategies Charlie N. Browning www.GetCS.com/Oro www.FromDoppler.com www.CharlieNB.com

3. International, US Hispanic and Latin America.QR code: www.CharlieNB.com QR-Code Readers: http://ht.ly/2w0la

5. A Few of Our Clients Years of experience with hundreds of clients in US and Globally From large global enterprises, nonprofits to small businesses

6. Your Customers are mobile:

7. Mobile is Growing Mobile is growing faster than the internet did, with more internet users on mobile than desktop in LESS THAN 5 years. US has over 290 million wireless subscribers, that’s over 90% of the population. Mobile penetration in the Americas is approximately 88%.There are 7.4 million mobile phones in El Salvador. Population is 6.7 million. http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html http://www.gartner.com/it/page.jsp?id=1372013 http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

8. Mobile vs. Internet 500 Million 190 Million 126 Million 590 Million 115 Million 4.6 Billion 114 Million 400 Thousand 60 Million 2 Million 4 Million 3 Million

9. Mobile Internet: Growing Faster – Larger Global handset sales will grow to 1.3 billion units in 2010. Smartphones will experience 20% annual growth over the next six years. More smartphones will ship than PCs in less than 2 years. The United States smart phone market grew 41% year on year. http://www.canalys.com/pr/2010/r2010081.html

10. Mobile is Widespread 40% of US mobile Web users now browse the internet more on their phone than PC. 65 million mobile subscribers in the US now regularly browse the mobile Web. Mobile web has up to 57 million unique visitors per month, growing http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share http://www.ctia.org/advocacy/research/index.cfm/AID/10323 http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

11. Latin America There are 7.4 million mobile phones in El Salvador. Mobile penetration in Latin America and the Caribbean was approximately 80% in early 2009, well above the world average, about 58%. With 458 million people owning a mobile phone in early 2009, Latin America and the Caribbean holds approximately 12% of the world’s 3.97 billion mobile subscribers https://www.budde.com.au/Research/Latin-America-Mobile-Market-Overview-Statistics.html

12. Mobile Use People use: Mobile - 5,840 hours per year PC - 2,920 hours per year TV (US) - 1,865 hours per year People carry their phones16 hours a day Top Mobile Activities: Games, Email, Social http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

13. SMS - Texting Reach: 95% of all mobile phones are text enabled Usage: The average mobile subscriber send/receives more text messages than voice calls Immediacy: 94% of text messages sent are opened and in 9 minutes or less www.Txt4CRM.com data

14. Mobile Commerce & Couponing 20% of mobile phone owners used their phones for mobile commerce today; by 2011, it will be 25%. - Mobile Marketer M-commerce sales in the US will be $2.42 billion in 2010 - Coda Research Mobile e-commerce revenue will increase 65% per year by 2015. - MarketResearch.com By 2015, M-commerce sales will skyrocket to $23.8 billion, representing 8.5% of all e-commerce revenues in the country. - Coda Research Mobile coupons will generate $6 billion in global redemption values by 2014. - Juniper Mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2 percent to 2 percent. - Exposure2

16. More accessible device/service pricing

17. Expectations for information access

18. Growth in all age groups and genders

21. Sales & Marketing teams can:

22. Businesses

23. Product teams

24. Publishers can:

25. Products teams

27. Products

28. Company

29. Products

30. Services

31. Products

32. Services

34. Websites

35. Mobile Web

36. Audio/Video

37. Mobile Ads

38. Apps

39. SMS and Email

40. Websites

41. Mobile Websites

42. Social Media

43. Apps

44. SMS and Email

45. Websites

46. Mobile Websites

48. Mobile/app content management/integration

49. Geo-location apps

50. Advanced SMS campaigns

51. Promotional apps

52. Fully mobile web &email

53. Social integration

54. Mobile-friendly websites

55. Simple apps

56. Location finding

57. Simple SMScampaigns/events

58. Basic mobile emails

59. Social integration

60. Geo-location claim

61. “Highly functional”apps

62. Secure account access

63. Mobile commerce

64. SMS account integration

65. Websites

66. Ecommerce

67. Email programs

70. Integrated with other communications

71. Promoted and advertised

72. Advertising – Display, Paid Search

73. Social media campaigns

74. Websites and microsites

75. Email communications

76. Employee communications

77. Events and point of purchase

78. PR

79. Print

80. App StoresAdvertising Apps Events & Tradeshows Mobile site Website Email Social Media Facebook

81. Analytics Feed Insights An integrated approach to Analytics can measure email, web, mobile web, SMS campaigns, social media links, app usage and the traffic between them. Analytics can show exactly how your mobile application and other properties are used, so you can continually improve content, targeting and functionality Track nearly any action, anywhere in your communications tree

82. Communication Touchpoints Apps Mobile Website Location Based Networks SMS/Texting

84. Example: Target Target has expanded it’s MyTargetWeekly newspaper inserts to mobile and social: Mobile web, SMS, iPhone app, Facebook and MyYahoo Target has 1,743 stores in 49 states that sell everything from toothbrushes to apparel and furniture. It is the nation’s second largest mass merchandiser, after Wal-Mart Stores Inc.http://www.mobilecommercedaily.com/target-takes-weekly-newspaper-ad-mobile/

87. Mobile Impacts: Content Content Publishing Mobile friendly viewing Full iOS or Android apps iBooks formats Amazon Kindle formats Images, audio, video content Strategies Free promotional teasers In-app purchases Paid apps or books Subscriptions

88. Example: New York Times The New York Times has versions of it’s content available by many different media, basic content for free, additional for fee. Mobile website http://www.nytimes.com/services/mobile/web/ Text Alerts http://www.nytimes.com/services/mobile/alerts/ Mobile apps, including iPad, iPhone, Android, Blackberry and more http://www.nytimes.com/services/mobile/apps/ Many of these also have additional options based on interest/topic. Advertisers can target these mobile services.

89. Mobile Impacts: Email One of the top uses of smartphones is email Emails need mobile-friendly format, offer options for viewing Offer a web version in the mail, then detect if user is on a mobile device and then show mobile web-friendly version Other email uses: Coupons usable on device,discounts Promote mobile apps, socialmedia, mobile web

90. Mobile Impacts: Websites Mobile websites are becoming more expected and needed to connect with customers as they prefer Prioritized for “on the go” users Mobile friendly viewing, focused content, contacts,maps, app download Pros Broad reach not limited to specific devices Build it once for display anywhere Enables users/prospects/customers to interactwith your company on the go Cons Slower loading rich media No “app” presence on phone

93. May also publish to mobile apps tooType 1 Type 2

94. Mobile Website Examples Type 1 Build leads Type 1 Ratings andReviews

95. Example: Ford en Español Mobile Website Ford’s Spanish language mobile site gets as much traffic as the English language version. The automaker decided to target the Hispanic community with a translated mobile site after seeing evidence that the demographic over-indexed against the general market for mobile use. http://M.FordEnEspanol.com http://www.mobilemarketer.com/cms/news/content/7197.html

96. What NOT to do Websites designed for desktop computers Don’t make users zoom in manually Don’t use same font sizes and images as desktop versions Have menu systems and rollovers that don’t work with touch Don’t provide key information ONLY in flash

97. Mobile Impacts: Social Media Social media is one of the largest time spent on mobile devices Optimize for sharing and linking on Facebook, Twitter and other networks Mobile-friendly content, easy sharing, commenting “Follow/Liking”, geolocation games, app promotion/integration

98. SMS (Texting) can be used for a variety of promotional and informational programs including: Coupons Store locators Regular PR and company news, urgent updates Support status, product availability, shipping notifications Contest entries, Loyalty programs, Voting and Polling Email newsletter subscriptions Lead generation, contact requests and info Events, connect to new prospects or subscribers Appointment reminders and confirmations Shared shortcodes are available at low cost, custom shortcodes are secure and more extensible Mobile: SMS

100. Links to website for info on specials

102. Examples: SMS - Text Messaging Contests: Contests: Appointment Confirmations: Lead Gen, awareness:

103. Example: Coca-Cola & Rogers Telecom Loyalty Programs via SMS/MMS “This bottle gets you $0.75 off your Rogers Wireless bill. Get PIN under cap & text to 42653 to redeem or get 1,000 iCoke Points @ iCoke.ca. Max 10 discounts/customer/week.” Consumers are asked to text in pictures from their Rogers mobile phone to the short code 42653 to win a BlackBerry Pearl 9100 smartphone plus a $100 Rogers gift card. http://www.mobilemarketer.com/cms/news/database-crm/6882.html

104. Apps Promotion of business brand, content publishing, gaming, geolocation, audio, video, augmented reality Community discussions and sharing Pros Rich experience, brandable and PR worthy Fast loading of rich media Leverage GPS/Location Data Store Presence for promotion (iTunes) Cons Exposure limited to single platform OR must develop for each platform

105. Apple Platform Numbers How many iOS devices are there? Over 100 million units worldwide - iPads, iPhones and iPod Touches 77 countries, approximately 50% are in the U.S. How many iPads? Over 3 million in less than 3 months. How many apps? How many downloads? Over 400,000 Over 4 billion, 350 downloads per second Purchasing Apps? 130 million accounts with credit cards Average user downloads 8-12 apps per month Half of users buy apps each month, nearly 30% buy up to 10 per month Enthusiasm for iPhone? Highest user satisfaction ratings of any smart phone in multiple studies Source: Apple and industry estimates NeilsenOnline and Hitwise, as of Q1 2008CFI Group Smartphone Satisfaction Survey at: www.cfigroup.comhttp://www.marketingcharts.com/direct/iphone-3g-buzzing-nielsen-online-hitwise-issue-stats-5233/ Sources: Admob http://metrics.admob.com Survey Report and http://gigaom.com/2009/08/27/how-big-is-apple-iphone-app-economy-the-answer-might-surprise-you/

106. Usage of Internet and Apps

107. Cell Phones vs iPhones

108. Apple platform has the lead By Quantity of apps: By app development starts: Over 400,000 apps Plus 13 million songs, 3,000 TV shows, 2,500 movies Over 40,000 apps By Brands: http://www.msnbc.msn.com/id/35226302/ns/technology_and_science-tech_and_gadgets/

109. Examples: Branded Loyalty Apps Giving customers another way to engage with a brand, find physical locations, coupons and community interactions Show company, product information, ordering information and functionality Share and rate content such as recipes, opinions, articles, videos, audio casts, photos, etc. Build email lists, viral nature of apps encourages spread among friends Promote via other digital and mobile channels

110. Examples: Blog, Website Apps Connect with users via a content focused branded app Import existing blog feed, Twitter and Facebook in real time, driving traffic, awareness and engagement Add a portfolio of example work or product information, case studies, video reels, video podcasts, audio podcasts Share news, staff announcements and client work Build email lists, sales leads, SMS lists Can be published in conjunction with a mobile-friendly microsite for non-app users

111. Examples: Promotional Game Apps Small branded games can help connect with customers and keep them engaged with your brand Simple games like wordsearch, catch the can, shape-matching, frogger, soccer, tennis, etc.

112. Examples: Games & Entertainment Games and Entertainment 48

113. Examples: Business Productivity and Reporting For an increasingly mobile workforce, the ability to access critical business data on the go is very important. Real-time updates, secure data, VPN, remote and local wiping capabilities, and company-only distribution. Ability to integrate with enterprise reporting suites, SharePoint, MS Excel charting and more. Assistance with deploying Office apps for Word, Excel and PowerPoint docs. Ability to update status and forms, edit and enter customer data, new leads or action items.

114. Examples: Book Apps Book apps are a low cost way to promote a book and monetize content. Options: Free summary to promote book sales Emphasize key points with additional content or checklists to up/cross sell author services, or promote next book Stand alone ebook/app sales Include videos, audio or checklists that sync with website information Featured project: NY Times Bestselling Author Tim Koegel and his book “The Exceptional Presenter” with excerpts from his next book Sample Chapters About Timothy J. Koegel Purchase Book Becoming an Exceptional presenter seemsto be a Herculean task. There’s a lot to remember. Say this. Move that. Speak up. Look at the audience. Don’t fidget. You leave the meeting wondering, Did I connect? Was I © Copyright 2009

115. Examples: Radio, Music and Band Apps The personal nature of music on iPhones and iPods makes for a great app strategy. Include music samples or full versions, videos, photos and news Promote tour dates and local shows Options: Paid app with licensed MP3s, videos, “liner notes” and a rich experience Free app to promote concerts Include blog postings and updates from the band - Listen to our music - - Watch videos - - Touring Dates - - About Fatty Monk - Autumn Run Shifting Gears Lessons Learned Pryor Years Memory Autumn Run Video Photos on the road Main Page

116. Examples: iPad The iPad and tablets are a hybrid of mobile and full size computing Large screen Multiple orientations Touch interfaces Narrower technology support (Flash)

117. Examples: Unique Interfaces

118. Examples: Video

119. Examples: Ecommerce

120. Unique News Interfaces

121. Examples: News News: Leveraging the landscape of the iPad

122. Or any combination of… Databases GPS Enabled Promotion and Loyalty iPhone Focused Books, Book Summaries Content Management and Updates Competitions with Online Leaderboards Kids Entertainment iPad Focused Education Videos Games and Puzzles Kids Education Serial Publications Photo & Image Libraries Blog Apps

123. Location Based Networks Location Based Networks: Mobile coupons, “mayor” of your locations (FourSquare, Gowalla, Yelp, etc.) Checkin status connected to social media, sharing and promotion Rate and review companies, share photos “Claim” to control location messaging, photos, reviews, comments Mayor Specials: For the user who has checked in the most in the last 60 days) ("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!”) Check-in Specials: unlocked when a user checks in to your venue a certain number of times. ("Foursquare says you've been here 10 times? That's a free drink for you!") Frequency-based Specials: are unlocked every X check-ins. ("Foursquare users get 20% off any entree every 5th check-in!") Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special. ("Show us your foursquare Swarm badge and get a free drink!")

124. Summary Mobile is large already and growing, consumers expect to interact with your business via mobile High expectations, diverse devices The is a ton of research, organizations and companies that can help with your mobile strategy and executions Look for integration and long term strategy, not just point solutions Review your current marketing and products on popular devices and optimize Explore new ways of communicating with prospects and customers, building loyalty, efficiency and revenues Walk, Crawl, Run, Fly – Don’t try to do it all at once We are here to help!

125. Resources Charlie Browning’s Twitter: http://www.Twitter.com and site: http://www.CharlieNB.com Common Sense site and blog: http://www.GetCS.com Mobile Marketer Daily: http://www.mobilemarketer.com Mobile Commerce Daily: http://www.mobilecommercedaily.com Mobile Marketing Association: http://mmaglobal.com NielsenWire Mobile: http://blog.nielsen.com/nielsenwire/category/online_mobile/ Comscore Mobile: http://www.comscore.com/Products_Services/Mobile_Media Wireless Intelligence: https://www.wirelessintelligence.com Mobile Active: http://www.mobileactive.org/ Flurry Mobile Analytics Blog: http://blog.flurry.com/ Free QR Code Generator: http://qrcode.kaywa.com/ How to use QR Codes for Small Business Marketing: http://www.openforum.com/idea-hub/topics/technology/article/how-to-use-qr-codes-for-small-business-marketing-jennifer-van-grove Latin American Mobile: https://www.budde.com.au/Research/2008-Latin-America-Telecoms-Mobile-and-Broadband-in-Central-America.htmlhttps://www.budde.com.au/Research/Latin-America-Mobile-Market-Overview-Statistics.html

126. Thanks for your time!Can we help with your integrated mobile strategy? Charlie and the Common Sense Team Info@GetCS.com www.GetCS.com/Oro www.FromDoppler.com www.CharlieNB.com