1. Change Me Application
Performance Specification
Change me app is aimed at all those shopaholics and fashion lovers on Facebook. In 2011 it
was recorded that there were 500,000,000 users on Facebook. 48% of them were in the 18-
34 age brackets and within this group we have the 18-24 year olds. These are the users this
app will target. 18-24 year old are the fastest growing group of Facebook users, rising 74%
last year alone. This age group is comprised of young adults mostly studying, who use their
laptops often and usually spend the time shopping instead of studying. Although the
application is available for any fashion lover, the younger age group is more inclined to shop
online rather than on the high street, and with regular student loan payments, why not? In
the UK in 2009 online shoppers spent 38 billion, whilst in 2010 American shoppers spent a
whopping 186 billion buying products online.
There is a huge potential for this app to succeed and make money. This application will help
high street chains sell to today’s society of shoppers, inevitably changing the shopping
experience, and help save stores that are struggling to survive in this present economy.
Social networking is a part of everyday life now for most of us. Even when online shopping,
streaming movies or reading blogs there are these little buttons present allowing you to like
on Facebook or share to your Facebook or Twitter wall, all without even signing into the site
itself. Image your on River Island shopping and you see a dress you like, you share it on
Facebook for your friends to see. You get a mixed response from your friends so you’re still
unsure if it’s worth purchasing. The store loses a sale and you miss out on a potentially
amazing outfit! Well Change me app had the problem solved.
When you first use the Change me app, our fashion enthusiast can create an avatar to their
dress size and similar features to themselves. It’s nothing overly complicated, think of it like
any role playing game like the Sims for example where the users get to create their own
characters. It will have options to change hair and eye colour, hair style, and then the dress
size. Dress size is Important as this app aims to promote a realistic view of what these
clothes look like for the shopper. Other details like skin tone and height are included but
have limited selections. The backdrop is similar to what you would image a changing room
to look like.
Things that work for this app is how widely shared it is. With almost every site already in
link with Facebook it will be everywhere. So if you are shopping in River Island and you do
want to know ‘will that dress look good on me?’ or ‘do those shoes match that skirt?’ you
can quite simply hit the ‘bank’ button on the web page that will be positioned beside the
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2. ‘like’ button that already exists, this way the website doesn’t have to drastically change its
layout, it will just add an addition.
You can bank as many items as you like on any website that has the option and that
immediately sends them to your Change me app. When you’re on Facebook, either on your
phone or desktop, you can start to dress your avatar in all your clothes. If you picked a
blouse from Topshop and jeans from Next, you are able to place them together on your
avatar. Shopping will never be the same as your begin to design you wardrobe without
leaving the comfort of your sofa. Clothes remain in you bank until the store itself
discontinues the item, this way you don’t miss out on any sales or promotions but your also
not under any pressure to buy right away. If the price changes on the website it will change
in you bank.
Although it may seem as a downfall that you have to get the clothes off the original site
before you can view them in the Change me app, but once you’re on Facebook you can go
ahead and purchase straight from your bank using a credit/debit card. Facebook cuts out
the middle man and you can buy and entire outfit where the pieces are all from different
stores without having to pay individually. A problem could be that your clothes are now
coming from all different suppliers not the same warehouse so you may not receive them
together. Facebook then pay the store taking it share of the payment.
Change me app is portable and safe for buyers. It will be easily maintained. This app could
change the high street as we know it. Smaller stores that are struggling could reduce its
costs dramatically by becoming a warehouse distributing to online customers only.
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