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- 1. A Journey Into Integrated Marketing and New Communications www.mercyhealthsystem.org Mixing the old with the new
- 2. www.mercyhealthsystem.org Tom Jensen Director of marketing, public relations and online marketing Mercy Health System Marketing and business instructor Upper Iowa University – Milwaukee Campus Axia College – Online
- 3. Familiarize our audience with the new methods of marketing in an online environment through a biographical journey of the Mercy Health System.
- 8. Around 64% of marketers are using social media for five hours or more each week during campaigns, with 39% using it for 10 or more hours per week.* www.mercyhealthsystem.org * Socialnomics
- 9. If Facebook were a country, it would be the fourth most populated place in the world* The fastest growing segment on Facebook is 55-65 year old females* www.mercyhealthsystem.org * Socialnomics
- 10. It took radio 38 years to reach 50 million listeners. * Terrestrial TV took 13 years to reach 50 million users. * The internet took four years to reach 50 million people... * In less than nine months, Facebook added 100 million users. * www.mercyhealthsystem.org * Socialnomics
- 11. Moves our customers to our services faster and builds relationships in ways we never thought possible just one year ago www.mercyhealthsystem.org
- 12. Review and adjust Research the market Build our IMNC strategy Track our ROI www.mercyhealthsystem.org
- 16. Return on Ignoring? www.mercyhealthsystem.org Marketwire 2009