This presentation talks about ingredients that make a brilliant marketing campaign. It also points out some of the best marketing campaigns wooed consumers in the Indian market and abroad.

1. BRILLIANT MARKETING CAMPAIGNS
Marketing and Branding Activities: India and Abroad

2. Ingredients of Brilliant Marketing
 Low predictability and high attention spans
 Right mix of creativity, business insight, a well
thought out implementation plan
 Believability; provide substantial evidence
 A good story; focus on content
 Give your promotion a shelf life; make it stay on
the radar

3. TNT: A Dramatic Surprise on a Quiet Square
 To launch the high quality TV channel TNT in
Belgium they placed a big red push button on an
average Flemish square of an average Flemish
town. A sign with the text “Push to add drama”
invited people to use the button. And then they
waited…
 Video on YouTube

4. Coca Cola
 From the streets of Paris to the villages of Western
Africa, Coca-Cola is everywhere.
 But when the drink was first introduced, it only
sold 9 glasses per day
 How did the little company from Atlanta become
the world's most popular soft drink?
 Brilliant marketing and customer engagement
 Some of its recent campaigns follow:

5. Coca Cola: Friendship Machine
 Video on YouTube

6. Coca Cola: Reasons to Believe
 Video on YouTube for campaign aired in India.

7. Coca Cola: Coke Studio
 Coke Studio is a confluence of music genres
 Pakistani and Indian versions adapted from the
original Brazilian show named ’Estúdio Coca-
Cola’
 Has been successful in driving consumer
engagement towards the brand
 Videos on YouTube

8. Coca Cola: Thanda Matlab… Aamir Khan
 Yaara da tashan on
YouTube
 Thande ka tadka..
Paanch… on YouTube

9. Pepsi: Change the Game
 Change the game ad with Ranbir Kapoor on
YouTube

10. Amul: TVC, Print and Outdoor Ads
 Mero Gaon Katha Parey on YouTube
 Amul… The taste of India on YouTube
 Amul print and outdoor ads on Amul Website

11. The Hindu vs TOI
 Times of India hit at The Hindu with this ad.
 Revenge is the purest form of emotion. The Hindu
hit back with 3.
 Ad campaign 1.
 Ad campaign 2.
 Ad campaign 3.

12. Surf Excel: Daag achche hai
 Kid beats a water puddle. Video on YouTube
 Kid acts like a dog. Video on YouTube

13. Airtel
 Har ek friend jaroori hota hai
 Video on YouTube

14. Vodafone
 ZooZoo Superman 3G
 Video on YouTube

15. Happy Dent- White
 Chewing gum for a sparkling smile
 Video on YouTube

16. Naukri.com: Hari Sadu
 Video on YouTube

17. P&G: Product Sponsors of Moms
 Video on YouTube