14. Some Definitions!
Social Media:
either:
Regular people
creating media
(videos, images, etc)
and sharing online
or:
Advertising agencies
interrupting us as we
do the whole “social
web” thing.
19. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs
20. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs
"... is not going to work,
f*** it i'm still trashed
SICKIE WOO"
21. Worst Sociala web certificate stating a valid
HR: Please provide medical
PRactices
reason for your sick leave on Thursday 21st 2008.
1: Beingday leave absences do not require a write
Kyle: "1
an idiot in the things you medical
certificate as stated in my contract, provided I have stated
✓ that I of candidates medical reasons."
41% am on leave for
posted stuff about
drinking or doing
HR: Usually that is the case, as per your contract.
drugs
However please note that leave during these occasions is
only granted for genuine medical reasons. Your line
manager has determined that your leave was not due to
"... is not going to work,
medical reasons and as such we cannot grant leave on
f*** it i'm still trashed
this occasion.
SICKIE WOO"
Kyle: My leave was due to medical reasons, so you
cannot deny leave based on a line manager's discretion,
with no proof, please process leave as requested.
HR: I believe the proof that you are after is below
22. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs
"... is not going to work,
f*** it i'm still trashed
SICKIE WOO"
23. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs
"... is not going to work,
f*** it i'm still trashed
SICKIE WOO"
✓ 29% of candidates
had “poor
communication skills”
24. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
25. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
26. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
27. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
28. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
29. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
30. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
31. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
32. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images
33. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards
34. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards
35. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards
Thanks for letting us know. Hope
everything is OK in new york. (Cool
wand)
Cheers, The Management
36. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards
Thanks for letting us know. Hope
everything is OK in new york. (Cool
wand)
Cheers, The Management
37. Worst Social web PRactices
3: Bad mouthing your current or past
employers
✓ 28% of candidates
engaged in this
behavior
38. Worst Social web PRactices
3: Bad mouthing your current or past
employers
✓ 28% of candidates
engaged in this
behavior
39. Worst Social web PRactices
"Following your comments made on
Facebook about your job and the
3: Bad mouthing your current or past
company we feel it is better that, as
employers
you are not happy and do not enjoy
your work, we end your employment
✓ 28% of candidates
with Ivell Marketing & Logistics with
engaged in this
immediate effect."
behavior
- The Manager
40. Worst Social web PRactices
4: Lying about your qualifications!
✓ 27% of candidates
engaged in this
behavior
41. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates
had some real bad
screen names
42. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
43. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS
44. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS
Male26_kentucky
45. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS
Male26_kentucky
hotmale@yahoo.com
46. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS
Male26_kentucky
hotmale@yahoo.com
Frisco_Ho
47. Worst Social web PRactices
"I'm not sure about screen-names,
but I've seen some pretty terrible
4: unprofessional Screen Namez
email addresses. It boggles my mind
✓ when candidates
22% of students bring me their
resumes, applying for jobs, and
had some real bad
screen names
their preferred contact is
beerbong69@yahoo or
partygurl@gmail."
48. Worst Social web PRactices
6: Exposing Sensitive information from
previous employer
✓ 19% of candidates
engaged in this
behavior
49. Worst Social web PRactices
5: Exposing Sensitive information from
previous employer
✓ 19% of candidates
engaged in this
behavior
50. Worst Social web PRactices
“The new head of MI6
has been left exposed by
5: Exposing Sensitive information from
a major personal
previous employer
security breach after his
✓ wife published intimate
19% of candidates
engaged in this
photographs and family
behavior
details on the Facebook
website.” - The Mail, UK Publication
51. Worst Social web PRactices
7: friending people you don’t know (facebook)
52. Worst Social web PRactices
7: friending people you don’t know (facebook)
58. Worst Social web PRactices
1: Being an idiot in the things you write
2: Being an idiot in the pictures you post
3: Bad mouthing your current or past employers
4: Lying about your qualifications!
5: unprofessional Screen Namez/Emailz
6: Exposing Sensitive information from previous employer
7: friending people you don’t know (facebook)
8: Acting like you’re on myspace
9: Over-extending your “Friendliness”
10: Keeping it all virtual
64. Best Social web PRactices!
2: Write a great, simple Bio.
Consultant, Community Blogger, Marketer, Amateur
Manager, Business Photographer. T-Shirt Lover, Tea
Professional, BarCamp/ and Beer Drinker, Professional
Ignite Event Organizer, Twitterer.
Blogger, Podcaster, RSS
Junkie and Technology Web-based software developer,
Enthusiast, Part of Rubyist, and owner of Faces of
Shizzow Dave.
When I was 18 I was going to be a Brevity, not my strong
rockstar. The 40 year old reality is suit. http://twurl.cc/
more conventional. 33
65. Best Social web PRactices!
3: Have a homebase online
✓ A blog
✓ Linked in profile
✓ A hosted resume
68. Best Social web PRactices!
5: Contribute &
Dialogue
✓ Advice to others
✓ Links/
Information
about your
industry
✓ Relevant content
about you/your
profession
70. Best Social web PRactices!
6: Create An Intro Video
✓ An
introduction
to who you
are & your
experience
✓ Host it on
the
YouTubes
✓ Embed it in
your blog/
facebook/
linkedIn/
etc.
74. Best Social web PRactices!
9: Meet some people face to face!
75. Best Social web PRactices!
10: Be yourself Whilst also Being Professional!
✓ Your flair/personality/
pizzaz/gusto/zest/essence/
aura/smell matters to your
employers (at least a little
bit...)
✓ But don’t take that too far!
76. Best Social web PRactices!
1: Choose A great Avatar
2: Write a great, simple Bio.
3: Have a homebase online
4: LISTEN!!!
5: Contribute & Dialogue
6: Create an Intro Video
7: Find People, Good People!
8: Update stuff regularly
9: Meet some people face to face!
10: Be yourself Whilst also Being Professional
79. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
80. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.
81. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.
✓ Join some relevant groups to
meet new people and network.
82. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.
✓ Join some relevant groups to
meet new people and network.
✓ Grow your network with high
profile people right off the bat...
like, say, presidents?
83. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.
✓ Join some relevant groups to
meet new people and network.
✓ Grow your network with high
profile people right off the bat...
like, say, presidents?
✓ Use the search to find the right
86. FInding the right people!
✓ Start on LinkedIn people/
company search.
87. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
88. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
89. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying
90. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying
- what’s important to them
91. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying
- what’s important to them
-
92. FInding the right people!
✓ Start on LinkedIn people/ Then, Slowly start
company search. to have a
✓ Then research that person a bit conversation with
on the Google. You’re looking them.
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying
- what’s important to them
-
93. The most important thing
Find out what you want FInd out where you can
to be doing.
& be doing it.
Who’s on FB, LI, Twit, Blog, COmment on blog, bebo?
So, Social media is huge
228,044,793 americans...
Sometimes confusing cuz used interchangibly...
the reg person logging in to facebook...
Don’t be all salesy or marketing cheezy on social web
that's why i love it.
I've been geeking out for last few years on it.
it's only been a thing for that long
I love the way you can actually truly connect people with things that make their lives better... like hoomans.
social element is built in... and some definitions
BUT CAN IT HELP YOU GET A JOB?
Because it’s humans connecting, and 80% of jobs come through networking of some kind. [connection]
for instance: gist...
first tweet was about where to run in denver on a business trip... because he knew from reading the guys blog that He was an avid runner.
they ended up running together twice on McCann's business trip in denver.
This was long before they were raising money... 
end result: Vulcan Capital put together $6.75 million for Gist.
It’s important that you’re on SM in a strong way...
1 in 5 hiring managers uses Social Media to research applicants
that’s where we get our first list...
Kyle:
Goes out and parties over-hard, then calls in the next morning to work and says he's out for valid medical reasons... 
then posts on facebook "... is not going to work, f*** it i'm still trashed SICKIE WOO" (australian)
HR: Please provide a medical certificate stating a valid reason for your sick leave on Thursday 21st2008.
Kyle: "1 day leave absences do not require a medical certificate as stated in my contract, provided I have stated that I am on leave for medical reasons."
HR: Usually that is the case, as per your contract. However please note that leave during these occasions is only granted for genuine medical reasons. You line manager has determined that your leave was not due to medical reasons and as such we cannot grant leave on this occasion.
Kyle: My leave was due to medical reasons, so you cannot deny leave based on a line manager's discretion, with no proof, please process leave as requested.
HR:I believe the proof that you are after is below (a screen grab of the Facebook page is attached to the email) 
Kyle:
Goes out and parties over-hard, then calls in the next morning to work and says he's out for valid medical reasons... 
then posts on facebook "... is not going to work, f*** it i'm still trashed SICKIE WOO" (australian)
HR: Please provide a medical certificate stating a valid reason for your sick leave on Thursday 21st2008.
Kyle: "1 day leave absences do not require a medical certificate as stated in my contract, provided I have stated that I am on leave for medical reasons."
HR: Usually that is the case, as per your contract. However please note that leave during these occasions is only granted for genuine medical reasons. You line manager has determined that your leave was not due to medical reasons and as such we cannot grant leave on this occasion.
Kyle: My leave was due to medical reasons, so you cannot deny leave based on a line manager's discretion, with no proof, please process leave as requested.
HR:I believe the proof that you are after is below (a screen grab of the Facebook page is attached to the email) 
Kyle:
Goes out and parties over-hard, then calls in the next morning to work and says he's out for valid medical reasons... 
then posts on facebook "... is not going to work, f*** it i'm still trashed SICKIE WOO" (australian)
HR: Please provide a medical certificate stating a valid reason for your sick leave on Thursday 21st2008.
Kyle: "1 day leave absences do not require a medical certificate as stated in my contract, provided I have stated that I am on leave for medical reasons."
HR: Usually that is the case, as per your contract. However please note that leave during these occasions is only granted for genuine medical reasons. Your line manager has determined that your leave was not due to medical reasons and as such we cannot grant leave on this occasion.
Kyle: My leave was due to medical reasons, so you cannot deny leave based on a line manager's discretion, with no proof, please process leave as requested.
HR:I believe the proof that you are after is below (a screen grab of the Facebook page is attached to the email) 
Kyle:
Goes out and parties over-hard, then calls in the next morning to work and says he's out for valid medical reasons... 
then posts on facebook "... is not going to work, f*** it i'm still trashed SICKIE WOO" (australian)
HR: Please provide a medical certificate stating a valid reason for your sick leave on Thursday 21st2008.
Kyle: "1 day leave absences do not require a medical certificate as stated in my contract, provided I have stated that I am on leave for medical reasons."
HR: Usually that is the case, as per your contract. However please note that leave during these occasions is only granted for genuine medical reasons. You line manager has determined that your leave was not due to medical reasons and as such we cannot grant leave on this occasion.
Kyle: My leave was due to medical reasons, so you cannot deny leave based on a line manager's discretion, with no proof, please process leave as requested.
HR:I believe the proof that you are after is below (a screen grab of the Facebook page is attached to the email) 
Kyle:
Goes out and parties over-hard, then calls in the next morning to work and says he's out for valid medical reasons... 
then posts on facebook "... is not going to work, f*** it i'm still trashed SICKIE WOO" (australian)
HR: Please provide a medical certificate stating a valid reason for your sick leave on Thursday 21st2008.
Kyle: "1 day leave absences do not require a medical certificate as stated in my contract, provided I have stated that I am on leave for medical reasons."
HR: Usually that is the case, as per your contract. However please note that leave during these occasions is only granted for genuine medical reasons. You line manager has determined that your leave was not due to medical reasons and as such we cannot grant leave on this occasion.
Kyle: My leave was due to medical reasons, so you cannot deny leave based on a line manager's discretion, with no proof, please process leave as requested.
HR:I believe the proof that you are after is below (a screen grab of the Facebook page is attached to the email) 
being
an
idiot
in
images
you
post
Seriously you guys... you cannot be doing this!
no lewd, promisquous... anything questionable.
I got another story for you.... so this guy Paul
Paul wanted to get away for the weekend so he writes his boss:
Just wanted to let you know that I will not be able to come into work tomorrow. Something came up at home and I had to go to New York this morning for the next couple of days...
So Paul gets away and has a great time at the holloween party where he takes this picture.
the next day his boss get’s back to him and says
Thanks for letting us know. Hope everything is OK in new york. (Cool wand)
And Attaches thIS IMAGE!!
Oh yea... bcc’s his WHOLE office.
Teen Down: 
Let’s just say she starts with “OMG I HATE MY JOB!!” and ends with “WANKER!”
boss responds: "And lastly, you also seem to have forgotten that you have 2 weeks left on your 6 month trial period. Don't bother coming in tomorrow.
Another Teen Down:
Kimberley says job is boring... on facebook... 
And the result was....
Teen Down: 
OMG I HATE MY JOB!! My boss is a total Pervvy wanker always making me do shit stuff just to piss me off!!WANKER!
boss responds: "And lastly, you also seem to have forgotten that you have 2 weeks left on your 6 month trial period. Don't bother coming in tomorrow.
Another Teen Down:
Kimberley says job is boring... on facebook... 
"Following your comments made on Facebook about your job and the company we feel it is better that, as you are not happy and do not enjoy your work, we end your employment with Ivell Marketing & Logistics with immediate effect."
This includes being fake
and cheeszy and salesy
There are some serious barriers to connecting with people online.
you don’t have the voice tone/inflection
you don’t have the visual impression
you get these same issues with emails
“Send” by David Shipley
There are some serious barriers to connecting with people online.
you don’t have the voice tone/inflection
you don’t have the visual impression
you get these same issues with emails
“Send” by David Shipley
There are some serious barriers to connecting with people online.
you don’t have the voice tone/inflection
you don’t have the visual impression
you get these same issues with emails
“Send” by David Shipley
There are some serious barriers to connecting with people online.
you don’t have the voice tone/inflection
you don’t have the visual impression
you get these same issues with emails
“Send” by David Shipley
There are some serious barriers to connecting with people online.
you don’t have the voice tone/inflection
you don’t have the visual impression
you get these same issues with emails
“Send” by David Shipley
Your screen name says a lot about you... you can’t mess up this very first impression.
you’ve probably felt the urge... we all have... but you can’t let that stuff come out on the webs.
it’s dangerous
Being too goofy with people you shouldn’t be goofy with.
Virtual connection has some serious boundaries (email replys being misunderstood._)
Being too goofy with people you shouldn’t be goofy with.
Virtual connection has some serious boundaries (email replys being misunderstood._)
these tools bridge gaps... but so can planes trains and automobiles.
these tools bridge gaps... but so can planes trains and automobiles.
Facebook:
- (they all have?)
- relational
- family reunion/high school reunion
Twitter:
- The cocktail party
- 140 characters and openness.
This goes back to barriers online..
This is all they have at first!
why my avatar.
avatar says a ton about you.
why my avatar.
Do some research and see what you think will work well...
maybe not so bad to hire a writer!
so easy...
wordpress.com
blogger
tumblr
domain name is cool though!
This becomes THE KEY!
Like a cocktail party
answer some basic interview questions
Accomplishments in and out of professional life...
You’ll get the hang of it.
why is this important?
80% hires are from relationships
What is this conversation like? How to start it?
my story... how many times i jumped around until i found out where i want to dig in...
and that could change...
From here it’s just chasing people down.