Free online reputation management tools

1. Making the Best Use of Free Online Reputation Management Tools
Free Online Reputation Management Tools can prove to be a cost effective solution in
maintaining the high standing of your brand. This is a particularly useful option for
individuals (doctors/lawyers) or small businesses with limited budgets. Alternatively, this
might also prove to be an effective option for businesses that have a pool of trained
reputation management professionals at their disposal.
Some of these tools can provide a significant amount of information that can help you
enhance the value of your online presence. In general, you are likely to find free online
tools that can help you monitor conversations across social media sites, blog articles,
search engine links, or any news articles or videos that are relevant to your brand.
Some Free Online Reputation Management Tools
Google Alerts – are probably the most popular way to stay up to date with any new
content that is related to your brand. This tool offers the possibility of getting updates
based on certain factors/keywords that are selected by you. There is a fair amount of
flexibility within this tool that allows you to track your brand, competing brands, as well
as any pertinent consumer conversations. This tool can be set up to deliver results
directly to your email account.
Twitter Monitoring – allows you to track conversations that are related to you or your
brand across Twitter. Unique tools allow you to monitor the volume of relevant
conversations on a real time, hourly, or daily basis for maximum effectiveness.
Additionally, these tools are highly customizable and can return results that are related
to specific keywords, links, or people. Tools such as Tweet Beep, Monitter, Twitter
Search, and Tweet Later help perform these services.
Blog Monitoring – is an important activity that can help you track the overall reputation of
your brand across the blogosphere. Technorati are probably the leading name when it
comes to blog search engines and aggregation methods. It is a dedicated search engine
that indexes millions of posts/articles on blogs in real time. An added advantage here is
the ranking system that rates blogs in terms of their popularity and influence. Results are
easily accessed via their RSS feed. Other options include Google Blog Search and Blog
Pulse.
Social Media Search Engines and Aggregators – such as Social Mention and Friend
Feed provide specialized search engines that allow you to analyze social media, blogs,
videos, or any other user generated content site that relates to your brand.
Analyzing Your Online Reputation with Free Tools
Perhaps the only shortcoming of these free tools is the fact that they are unlikely to
provide you with an integrated facility to view and analyze all the factors likely to affect
your brand. To gain the maximum benefit, it is possible that you will have to harness a
combination of these tools. In conjunction with an analytical mind, Free Online

2. Reputation Management Tools can be an incredible asset that enhances your brand’s
online reputation, without any of the usual costs involved.
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