Top 5 reasons to use twitter for your business

1. Top 5 Reasons to Use Twitter for Your Business
Founded in 2006, Twitter is a real-time social networking site that has gone on to draw
in over 500 million regular users. Although similar to other popular social media sites,
the main attraction that sets Twitter apart is called a “Tweet.”
Tweets are short, public messages limited to 140 characters or less that lets users
share updates, ideas, questions, announcements and more. As more and more people
go mobile, Twitter is quickly becoming the favorite social media application for
smartphone users.
Many companies have already realized the power of Twitter and how beneficial it can
be to businesses. If you’re still trying to decide if Twitter is right for your business,
consider the following:
• Twitter helps businesses get exposure in several ways. Once you start
tweeting, your messages have the potential of trending for millions of users
to see. If you consistently tweet interesting and authentic information about
your business, your tweets may even go viral, meaning other sites will pick
up on your information and spread the word about your company. This
allows invaluable information about your company and the services you offer
to potentially to reach prospective customers quite easily.
• Twitter is a great way to network with other businesses in your industry and
follow their progress. In other words, Twitter gives you an inside view of how
the competition is doing by simply following their tweets. Additionally, you
may find different ways to market your products/services by learning what
other successful businesses in your industry are doing on Twitter.

2. • Twitter is one of the easiest ways to provide customer service. When your
followers ask questions, all it takes is a few minutes to reply. Additionally,
tweets are in real-time. Customers and followers will see your message just
as soon as it’s posted, and can easily reply back to you with a click of a
button.
• Twitter is one of the most efficient social media websites. If you’re busy, yet
need to promote your business effectively, Twitter’s 140 word character limit
along with the site’s ease of use will help you quickly say what you need to
say within a matter of minutes. If you need more characters, consider using
hashtags. Hashtags, words with the # symbol in front, will reduce your
character count and put your keywords into Twitter’s search engine. For
example, if you’re having a sales promotion, simply tweet #promotion and
your keyword will be searchable to other users.
• Tweets are now starting to show up in most of the major search engines. For
this to happen, however, there is a little bit of work involved on your part. By
providing consistent tweets with the proper keywords on a regular basis,
your tweets, along with your company website and other social media sites,
have a better chance of moving up to the first page of Google, Yahoo!, and
other major search engine results. Since most people click on the links that
show up on the first page, having your company’s information rank as high
as possible is imperative.
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