Yelp explained

1. Yelp Explained
There is a lot of talk in the business world about Yelp lately. But what is
Yelp? The definition of Yelp suggests the idea of yelling . . . and the truth
is, Yelp (the website) may be just that for your business. So, what is it
about Yelp that could garner so much attention for your business? Here is
a guide to understanding Yelp:
What is Yelp? First, it helps to understand that Yelp is a new kind of social
networking site, centered on customer reviews of local businesses.
Anyone can post a review on Yelp, and anyone searching the web can use
Yelp to find and evaluate local businesses.
How does Yelp work? The idea is very basic: you register your business
listing with Yelp, and then you invite your customers to share their reviews
via the Yelp online community. When potential customers want to find
businesses of your type in your area, they type their search terms into the
search engine, and Yelp returns their options – your business being one of
them.
What determines your business’ Yelp search engine ranking? Your
business listing is ranked on Yelp search returns in accordance with several
factors pertaining to its number of reviews and customer scores (from one
to five stars). You can also purchase advertising space on Yelp, to increase
awareness of your business listing and improve you Yelp search engine
ranking.
Can a review be removed? No, you cannot remove a review from Yelp.
However, you may request that Yelp evaluate the review to see that it fits
within their content guidelines. Just remember that every business gets
bad reviews occasionally, and that it is how you respond to those reviews
that matters the most.
What is included in a Yelp business listing? In addition to seeing your
customer reviews and ranking (in terms of one to five stars), people who
visit your Yelp listing will be able to learn much more about your business,
including hours of operation, business website address, physical location

2. (or mailing address, if you prefer), and telephone number. Yelp also allows
you to upload photos of your business to improve the visitor experience.
Does it cost to use Yelp? No, it won’t cost you anything to register your
business with Yelp, and to have your customers post reviews. If you opt to
advertise your business using Yelp advertising, you will have to pay a fee.
Online reputation management is a complex process, but it is also
tantamount to your business success. To make the most of your online
reputation, you may want to enlist the help of qualified and competent
professionals like us, Social Sinergy. We can be reached by phone, at 702-
530-3881, or by email: Adam@SocialSinergy.com.
Check out more information on reputation marketing at the site
below;
Reputation Marketing