Baskin-Robbins' summer promotion for the launch of it's Tropical Shakes. Escape to the Tropics invited friends of the brand to earn points by gifting digital shakes to their Facebook friends. The user that earned the most points won a trip for two on Royal Caribbean's Adventure of the Seas. Facebook promotion developed by Chat Social Media Agency, www.chatagency.com.

1. promotion tropical shakes

2. How can we turn the launch of the Tropical Shakes into a social media experience that connects consumers and their friends around the brand and drive sales?

4. CAD309

12. Users are spending 5 mins per visit interacting with Baskin-Robbins Source: 82% of visitors are returning

13. +75,000 shakes were gifted by users to friends

14. chatagency.com [email_address] http://twitter.com/chatagency 787.360.1622 Chat is a leading social media agency that creates viral brand experiences that make our clients more popular and desired by consumers. About Chat.