Autogermana MINI Cooper Championship - A Facebook promotional program that targets High School students by challenging them to drive their friends to Test Drive a MINI for the chance to win $1,000. Developed by Chat Social Media Agency, www.chatagency.com.

1. High School Promotion
created by:

2. How can we develop a social media
promotion that converts High School
drivers into MINI ambassadors and
brings their friends to test drive a
MINI?

8. Social Ads
Drive awareness & traffic

9. 3,700 High-School seniors speed raced on the
Autogermana MINI Championship Branded App

10. chatagency.com
contact@chatagency.com
http://twitter.com/chatagency
787.360.1622
Chat is a leading social media
agency that creates viral brand
experiences that make our clients
more popular and desired by
consumers.
About Chat.