Digital marketing trends in India in 2013 will see the convergence of online and offline marketing channels. Most campaigns will be integrated. There will be growth in email marketing, social media, content marketing and mobile usage. Email marketing will be more behavioral and based on social, content and mobile integration. Marketers will focus more on database marketing and data analytics. Content strategy and branded niche communities will emerge. Contextual targeting through ad networks will also grow. Marketers will focus more on conversion rate optimization and ROI-driven marketing.

1. Digital Marketing Trends 2013, India.
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9986680103
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2. Growth of online marketing
Industry will witness converges of online and offline marketing
channels. If not all marketing campaigns, most of them will be
integrated marketing campaigns.

3. Growth of email marketing
This year we will witness increase of social media, content
marketing and mobile usage. The importance of email marketing
will grow with the integration of social media, content marketing
and mobile.

4. Behavioural email marketing
The email marketing will shift its focus form push based marketing
to behavioural based marketing.

5. Growth of database marketing
In the year 2013 the importance of data and analytics of the data
will gain importance. The marketing managers will shift focus to
data analytics.

6. Growth of content strategy
The focus once again will be on the content marketing and content
strategy. Business will see emergence of branded niche or vertical
communities.

7. Growth of contextual marketing
The marketing managers instead of doing a blind run will start
focusing on the contextual targeting through ad networks

8. Conversion rate optimisation
The marketing managers under pressure to perform will focus
more on the ROI driven marketing and conversion rate
optimisation.

9. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@gmail.com
+91 9986680103
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional,
or academic interest. These are absolutely my views which is based on the years of experience in the business.