The document discusses email marketing response rates and different metrics used to measure email marketing efficiency. It outlines a conversion model that tracks the number of emails sent, delivered, opened, recipients who clicked through, completed responses, and required responses to calculate key metrics like delivery percentage, open rate, click through rate, form completion rate, and outcome conversion. The model provides marketers with a way to measure email marketing performance and response rates.

1. Conversion Model for Email Response
There are various model to measure email efficiency – content copy, creative are
few of them but for the marketers email marketing efficiency runs on the response
rate.
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. Conversion Model for Email Response
-
Number of
Number of Number of Number of Number of
Number of recipient
email email completed required
email sent who clicked
delivered opened response response
through
Email sent

3. Conversion Model for Email Response
-
Number of
Number of Number of Number of Number of
Number of recipient
email email completed required
email sent who clicked
delivered opened response response
through
Email sent Delivery percentage

4. Conversion Model for Email Response
-
Number of
Number of Number of Number of Number of
Number of recipient
email email completed required
email sent who clicked
delivered opened response response
through
Email sent Delivery percentage Open percentage

5. Conversion Model for Email Response
-
Number of
Number of Number of Number of Number of
Number of recipient
email email completed required
email sent who clicked
delivered opened response response
through
Email sent Delivery percentage Open rate Click through rate

6. Conversion Model for Email Response
-
Number of
Number of Number of Number of Number of
Number of recipient
email email completed required
email sent who clicked
delivered opened response response
through
Email sent Delivery percentage Open rate Click through rate Form completion

7. Conversion Model for Email Response
-
Number of
Number of Number of Number of Number of
Number of recipient
email email completed required
email sent who clicked
delivered opened response response
through
Email sent Delivery percentage Open rate Click through rate Form completion Outcome conversation

8. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9986680103
Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,
or academic interest. It is absolutely my view which is based on the years of experience in the business.