1. SOCIAL MEDIA AS WE KNOW IT

2. 1930
HOW TO WIN FRIENDS & INFLUENCE PEOPLE
Make them
Remember Be a good Think about
Be genuine Smile feel Be sincere
name listener their interest
important
Inspired: Dale Carnegie, 1936

3. 2010
HOW TO WIN FRIENDS & INFLUENCE PEOPLE
ENGAGE APPROACHABLE CONNECT LISTEN ADD VALUE AUTHENTIC
Social media world

4. The place where we make friends &
The way we make friends & influence influence people HAS CHANGED…
people HASN’T CHANGED…

5. WHAT ARE CONVERSATION DESIRED TRAIT ?
1 2 3 4 5 6
Honesty Openness Engaging Interesting Relevant Listening

6. YES . It is frictionless conversation in a
Is social media conversations connected online environment
happening online?

7. WHAT IS RIGHT SOCIAL MEDIA MARKETING STRATEGY?

8. UNDERSTANDING SOCIAL MEDIA MARKETING
“You are there only “Generate awareness “Develop capability
if they can find of your products or for people to
you” services” contact you online
Brand Sales,
Visibility Engagement Awareness
Promotion Leads
“Provide information “Build Trust &
to engage people Credibility with
ongoingly” potential customer”

9. 1 Engaged Customer
1
Paid Ads at Content
Sites, Portals, Forum etc. ORM
3 Personal Networks Banner Social Networking
microsite Sites
Ads
2 Engaged Prospect
2 Paid Ads at SNS SEO
Application,
Community

10. WHAT CAN YOU ACHIEVE FROM SMM?
Ongoing Online Brand Lead
ORM Sales
engagement Presence Building Generation

11. HOW CAN YOU EXECUTE SMM?
1 2 3 4 5
Community Content
Presence & Moderation & Viral Campaigns
development for Proliferation
participation at reputation for reach and
brand promotion across the
top forums, blogs management engagement
and sales Internet

12. Madhumita Chaturvedi
Braj Mohan Chaturvedi

13. THANKS