This document discusses the steps needed to create a dropshipping business using an e-commerce platform like Shopify. It outlines requirements like the platform, suppliers, design, customization for stock, reviews and more. Costs for initial site build can range from £500-£1200 with ongoing monthly platform and supplier fees of £70. Marketing is a key ongoing task to drive sales. In summary, it provides an overview of what is required to launch and run a dropshipping business through an e-commerce site.

1. Creating your own dropshipping
business (got a free £5k free?)
Road to millions (one day!)
Chee Ho Wan
#seobarcamp

2. What do I need?
• E-commerce platform
• Dropshipper suppliers
• Design
• Content customisation
• E-commerce platform customisation
– Stock management
– Reviews
• Marketing
• Costs

3. E-commerce platform
3rd party solutions Customised e-commerce platforms
– Advantages – Advantages
• Easy to use • Fully customisable
• Cheap to start up (year • Availability of
apps suite
1 - £500)
– Disadvantages
– Disadvantages • High start up costs
• Lack of filtering options • More difficult to
• SEO poor out of the box manage
• All Shopify sites on • Can require own
single IP (not a big issue) hardware

4. Dropshipper suppliers – where to find?
Caution: There are lots of dodgy dropshippers out
there. Be wary!

5. Design
• None of the standard themes in Shopify we found met our
requirements
Subsequent designs are cheaper to produce. Design
1 + branding = £1200. Design 2 + branding = £300

6. Content customisation
Onsite product descriptions Affiliate feeds
Important to have different feed content to the
content onsite

7. e-commerce platform customisation
• Stock management
– Product commonly change stock quickly
• Ability add new stock
• Ability to remove out of stock items
• Reviews
– Google compliant review system (there were none
on Shopify)
• Microformats

8. Marketing
Community building!

9. Costs
Tasks Site build 1 Site build 2
Site build £1200 £300
Content – £1000 £1000
product
descriptions
Marketing and How much How much
link building you got! you got!
Shopify and £70 per £70 per month
credit card month
supplier costs