Christian Heilmann found last year's Accessibility 2.0 conference inspiring and developed some new accessible tools and projects as a result. However, he notes that the accessibility movement still lacks force and impact because it is not united in pushing a clear message. He argues for embracing new technologies, integrating accessibility into products by design, focusing on flagship examples that demonstrate accessibility can be attractive, and educating others with passion and openness rather than just technical knowledge.

1. Finite Incatatem
cessib ility is
Ac
ark m agic!
not d
Christian Heilmann – Accessibility 2.0, London,England – September 2009

2. All links:
accessibilitytwooh2009
h*p://delicious.com/codepo8/

3. Last year’s Accessibility
2.0 was inspiring to me.

4. Following the requests
and the talks I developed
and started a few cool
things.

5. http://icant.co.uk/easy-youtube

6. http://www.youtube.com/watch?v=CwsDKaalgq8
http://www.youtube.com/watch?v=QiuT0y0KR6I

8. A H
R
RA
H
AH
R

9. Success ✓
Impact ✓
Movement ☕

10. It is very easy...

11. F = ma
“the net force on an object is equal to
the mass of the object mulKplied by
its acceleraKon.”

12. Right now, we are a mass,
but not a force.

13. We don’t move in one
direcKon which means we
have not much impact.

14. Last year’s Accessibility
2.0 was inspiring to me.
What are the reasons?

15. We should not be grumpy

16. A smile gets us further.

17. The social web problem.

18. Last year we bitched a lot
about the inaccessibility
of Web 2.0

19. Nowadays we do embrace
the social web as a way to
deliver our message,
right?

20. http://www.accessforall.eu/?p=268
#BTBBSBTSPPMASOIACTFPWD

21. http://www.colalife.org

22. The technology problem.

23. http://www.flickr.com/photos/ginnerobot/3554231094/

24. http://www.youtube.com/watch?v=K_ARvhT6Gzc

26. http://www.youtube.com/watch?v=-R2WWgH1Jdc

27. http://youtube.com/xl

29. http://www.marcozehe.de/2009/06/22/my-first-experience-
using-an-accessible-touch-screen-device/

32. http://idev2.com/iSign/iSign.html

33. http://www.youtube.com/watch?v=f82pYMSZSEU
http://senyala.com/
http://www.archive.org/details/UsingTheIphoneAsAnInputDeviceForGestures

34. http://betalabs.nokia.com/blog/2009/09/17/introducing-nokia-braille-reader-sms-
for-the-visually-impaired

35. http://www.youtube.com/watch?v=U2uH-jrsSxs http://www.youtube.com/watch?v=b64_16K2e08
http://www.youtube.com/watch?v=A3PwcPLxa7A

36. The integraKon problem.

37. http://www.youtube.com/watch?v=IqIkScesC5g
http://www.youtube.com/watch?v=RjpYTP8lIPY

38. It is all too geeky!

39. 430,000 registered users ‐ about
70,000 in a day.
3.6 million pageviews per day ‐
registered users only.
10 million actual request per day.
900 new users sign up per day.
50,000 new posts being wri*en each
day.
2.3 million kni[ng/crochet projects
19 million forum posts,
13 million private messages,
8 million photos (the majority are
hosted by Flickr).
http://www.tbray.org/ongoing/When/200x/2009/09/02/Ravelry

40. The real
issue is a
lack of
honesty!

41. Branding holds us back...
http://developer-evangelism.com/brand-and-competition.php

42. Keeping our eye on the
brand leads to a lack of
flagship examples of how
to do things right.

43. http://www.shopmobilityuk.org/

44. “Accessible web sites don’t need to be ugly!”

45. Finding things...
http://www.flickr.com/photos/tags/unicorns
http://www.rnib.org.uk/xpedio/groups/public/
documents/publicwebsite/public_jkrowling.hcsp

46. http://www.rnib.org.uk/professionals/webaccessibility/accessiblewebsitedirectory/
Pages/accessible_website_directory.aspx

47. There is another way...
h"p://www.flickr.com/photos/cmatsuoka/3732303102/

48. http://finance.yahoo.com/currency-converter?
u#from=USD;to=EUR;amt=1

50. So why does it work for a
company like Yahoo?

51. Is it because of amazing
developers there?

52. passion + talent = accessibility

53. We have the knowledge,
all we need is to show the
passion and tell the world.

54. You don’t need to know
everything.

55. But you need to listen,
collaborate and
communicate!

56. EducaKng
Praesentation by Aurelien
Levy and Stephane
Deschamps.
http://www.flickr.com/photos/pascale_pictures/3034691276/sizes/o/

57. Teaching means
being open.
http://www.youtube.com/watch?v=Gv1uLfF35Uw

58. It is all about being up to
date...

59. So here is one thing I want
you to do from now when
talking about screen
readers...

60. INNOVATION
NVDA JAWS
3 > 1
http://www.nvda-project.org/

61. Accessibility should be
like “Made in Germany”

62. 1887 the UK introduced
“Made in Germany”...
http://en.wikipedia.org/wiki/Made_in_Germany

63. ...as a measure to name
and shame foreign
products and convince
people to “Buy BriKsh”

64. Only a few months later
“Made in Germany”
established itself as a
quality indicator and it
sKll is.

65. Accessibility can be the
same ‐ if we sell it right.

66. So join me in ge[ng off
your bo*oms and saying
“I will make the web more
accessible, starKng now!”

67. Christian Heilmann
http://wait-till-i.com
http://developer-evangelism.com
http://twitter.com/codepo8