1. WDIY – Lehigh Valley
Community Public
Radio
{ Non – Profit Leadership Strategy Project
MGMT321 – Spring 2012
Chris Heiserman
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2. Google Images
Home of WDIY Studios since 1994

3. WDIY’s
Mission in the
Valley
Allentown Bethlehem Easton/Phillipsburg
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4.  Executive Director – Bill Dautremont-Smith
 Director of Development and Public Relations – Rebecca Walz
 Operations Director – Neil Hever
 Underwriting Sales Manager – Ron Richter
 Community Relations Coordinator – Alison Delre
 Office Manager – Laura Lawrence
WDIY Leadership Office.com Clipart

5. Passion Pride
Staff Members
Volunteers
People
Photos courtesy of WDIY.com

6. Weekday Programming Saturday Programming
6:00 AM Saturday Morning Mix
5:00 AM NPR's Morning Edition
8:00 AM NPR's Weekend Edition
9:00 AM WDIY Classics
10:00 AM NPR's Car Talk
12:00 PM NPR's Fresh Air
11:00 AM All Reet Street
1:00 PM The Blend
1:00 PM World Rythms
4:00 PM NPS's All Things Considered
3:00 PM Bluesville
MON TUE WED THU FRI Blue Moon Saturday
5:00 PM
LV Arts Salon 6:30 PM Assorted Women
6:00 PM Good Clean Fun
8:00 PM
On The Your Financial
LV Discourse Car Talk Saturday Night Alternative
Media Choices 11:00 PM
Take Charge
of Your Life 1 to 6 AM WDIY Overnight Music
6:30 PM
Live from Sunday Programming
In the Unlimited
Folk Classics Godfrey Celtic Faire
Tradition Possibilities 6:00 AM Sunday Morning Classics
Daniels
7:00 PM NPR's Weekend Edition
8:00 AM
10:00 AM Sign Out!
Milestones Doodlin All Star Jazz Jazz Factory Jazz Junction
9:00 PM 11:00 AM WDIY Folk
1:00 PM Music of India
Late Night Galactic Late Night
Blues Cruise After Hours 2:00 PM The Arabic Program
Alternative Travels Alternative
World Bop
11:00 PM 3:00 PM
WDIY Overnight Music 5:00 PM Swing Sunday
1 to 5 AM
7:00 PM Hearing Voices
9:00 PM Footlight Parade
Programming 10:00 PM
12 to 6 AM
The Bridge
WDIY Overnight Music

7. Programming Directives
 Culture
 Diversity
 Information
 Growth
 Quality
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8. Listener
Growth
Public Community
Awareness Partnerships
Membership Quality
Growth Programming
WDIY Leadership Goals

9. Courtesy of WolframAlpha.com
Increasing Listening Area

10. Challenges

11. Funding Office.com clipart

12. Shrinking Dollar
“Great Recession”
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Challenges

13. Underwriting Support
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14. “Who Shot Rock & Roll” Fundraiser
Mcall.com
Woodstock Themed Fundraiser
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Yahoo - Flickr
Membership Donations
& Fundraising Events

15. Google Images
WDIY.com
Government Funding

16. Balance
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17. HOW?

18. All photos courtesy of Google Images
Engage the Children

19. WHY?
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20. Thank You!
and
a special thanks to
Mr. Bill Dautremont-
Smith!