What can you do to make a local business rank higher in Google? Google Places is pulling together a multitude of elements like map data, business directory listings, reviews from sites like TripAdvisor, Qype, OurLocal, and more. Be sure to entice local influencers for your geographical niche and industry, and become an expert in your neighborhood. Leave no building/car park/shipping depot unturned - list all of them in Google Maps and proudly display at least 5 quality images with Exif geocoding data of each location. And for the record, each council decides the centre of their towns and cities, the Ordnance Surveys has no say.
7. • “1 in 3 searches are local” says Ed Parsons, Geospatial
Technologist at Google
• 53% of smart phones users access a search engine on their
phone each day
• 59% of users visit a local store after searching for it on the
mobile web.
• 2013 more people will access the web through a mobile
device than through a computer
Source: http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/
26. Create 1 Unique Landing Page for
every address
http://www.abcselfstore.co.uk/abc/camden.html
27. Utilise Rich Snippets
• Use the Local business code from Schema.org:
http://schema.org/LocalBusiness
• http://schema-creator.org/organization.php
• Rich snippet reviews
• Via Yelp
• http://schema.org/Review
28. 5 Quality Images Per Location
• Hire a photographer to take 5 high quality images and
make sure each image is geocoded!
• Exif Data - Exchangable image file format – this data is
embeded into the JPEG file and plugs in the coordinates
• Geocoding – adding geographical data to any digital
photograph
• Edit Geo Exif Data: http://www.geosetter.de/en
29. Upload a Geo Sitemap
Tool: http://www.geositemapgenerator.com/input
32. Reclaim Old Listings
• Search for your old address
• Create listings for everything under your control
• Car park
• Storage facility
• Shipping Depot
• Industrial Estates
• At home offices
44. 1. Local Power Reviewers & Authors are to be very influential
2. Connect with local neighborhood influencers like radio, blogs,
and job sites
3. Create quality content about your physical address and share it
via maps, Wikipedia, digital archives, blogs, hobbyist &
enthusiasts websites.
4. Professional quality images with geo-tagged data is a must
5. The basic on site principles still apply; rich snippets, one page
per location, and a KML sitemap
oil & gas, from transportation to land use planningWe need to help users navigate this world digitallySmartphons are indispensable part of our daily lives advanced knowledge of geographic information systems and related geospatial technologies, data, and methods. If that's what you do, or what you might want to do, then you have a stake in the dispute. Your right to make a living doing GIS work, your ability to be part of an open and innovative GIS communityindividuals, private companies, non-profit organizations, academic and research institutions, and government agencies that research, develop, manufacture, implement, and employ geospatial technology (also known as geomatics) and gather, store, integrate, manage, map, analyze, display, and distribute geographic information — i.e., information that is tied to a particular location on Earth
Venice update localized organic results on broad search queries
http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/. Implication: Businesses that make mobile a central part of their strategywill benefit from the opportunity to engage the new constantly connected consumer.
According to Ordenance Map surveys they say each local council decided the centre of a given city.
Infogroup – claim your business listing for free, for 10 listingsNeustarLocaleze – Not free I suspectTomTom – updates are freeAcxiom – v difficult to find data
Thomson Local – free changes to listings
David Mihm
Andreas has reviewed 62 locations, ALL positiveAnother man had reviewed 41 locations and his reviews do not appear in top “most helpful” though he’s done many ratingsTIP: pull out users with Google Accounts and message them seperately.
Goal: Associate page with business!In this example: Store Manager Priya is interviewed, discussing what she likes about the location
storing information on the image such as shutter speed, exposure compensation, F number, what metering system was used, if a flash was used, ISO number, date and time the image was taken, whitebalance, auxiliary lenses that were used and resolution. Some images may even store GPS information
KML is the file format used to display geographic data in Google Earth