Mc Allen Branding Campaign 2

City of McAllen Integrated Marketing Plan Chelse Benham Amparo Moran

Market Summary ,[object Object],There has been a long-term decline trend in the McAllen Economic Index signaling the ongoing contraction in the McAllen metro area general economy as defined by a sustained decline in overall economic activity . That decline began some 18 months ago, and over that period of time, the McAllen Economic Index has fallen by 10.6%, and has declined for 17 of those 18 months. - McAllen Economic Chamber Profile, 2008

Product Definition ,[object Object],[object Object]

Product Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Strategies ,[object Object],[object Object],[object Object]

Launch Strategies ,[object Object],[object Object],[object Object],[object Object],Phase 1 Phase 3 Phase 2 Phase 1 Phase 2 Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Jan Feb Mar Apr May Jun July Sep Oct Nov Dec

Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Promotion ,[object Object],[object Object],[object Object]

Other Promotion ,[object Object],[object Object]

Other Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mc Allen Branding Campaign 2

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Mc Allen Branding Campaign 2