Nus: Service Meets Social

SHOTYZ INC.
Service Meets Social
2010 Design Challenge
Sponsored by Microsoft & Motorola

Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010

exploratory research

News is everywhere.

Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 2


I miss things.



Where do I go?



How do I find what I like?



The average American spends about 12 hours
digesting 34 gigabytes of information daily



70%
of Americans agree the amount of news
and information available from different
sources today is overwhelming.



The overabundance of irrelevant information
makes it difficult to find personally useful news.



The news industry is failing; the
business model is broken.



Angelina Jolie + Brad Pitt are not news



most trusted news source is not the same as
most frequently used or most essential source


Our opportunity is to leverage
social connections to find relevant
news more efficiently and foster
community engagement.


generative research

consumer information
people, places, things politics weather
information documentation
sports events war real life

life impact happenings
world crimes
breaking information
any change from yesterday
pop culture
stories
“What is news?”


generative research

84%
consume news several times a day
during brief intervals of spare time or
have no set routine


generative research

“The human condition thrives on serendipity.”


generative research

“News is social. All good stories are tweeted.”


generative research

“When I’m stressed, I visit sites like
Hipster Puppies and LOL Cats.”


generative research

People share news that is important to them.


solution

Your news aggregation service that
leverages social connections to deliver
personalized news from sources around
the world to around the corner.


solution

SOCIAL + SERVICE
• uses collaborative and contextual filtering
• encourages community engagement


solution

SOCIAL + SERVICE
• uses collaborative and contextual filtering
• encourages community engagement
• provides a single subscription to multiple
news providers
• aggregates and delivers personalized news


nuts & bolts

international

national

regional

local
hyperlocal

premium content | member content | other free content


nuts & bolts

Poorer Nations Get Larger international
Role in World Bank
By SEWELL CHAN | April 29, 2010

national

regional

local
hyperlocal



nuts & bolts

Role in World Bank

national

regional

local
hyperlocal

Arizona: The Wrong Answer
By DESMOND TUTU | April 29, 2010



nuts & bolts

Role in World Bank

national

regional

local
hyperlocal

Arizona: The Wrong Answer
By DESMOND TUTU | April 29, 2010

community
Broad St is closed
for construction!
April 29, 2010, 11:34am



nuts & bolts

information

KEYWORD + NEWS SOURCES

INDIVIDUAL RATINGS

CURRENT CONTEXT

SOCIAL
CONNECTIONS

PERSONALIZED
NEWS

nuts & bolts


nuts & bolts

2 modes of interaction


nuts & bolts

aggregate


nuts & bolts

aggregate
add + share + amplify (rate)


nuts & bolts

aggregate
personalize


nuts & bolts

aggregate
personalize
news by mood


nuts & bolts

aggregate
personalize
news by mood
channel for community news


evaluative research

Doesn’t look “newsy” enough.


evaluative research

tagline goes here.
especially for you.

right now i feel

Mood-based news is a novelty.


evaluative research

Navigation should stay anchored.


evaluative research

Dragging to rate or share is too much work!


evaluative research

Public and local vendors are both enthusiastic
about news at point of sale.


solution

video sketch


solution

Hello Vanessa.

Technology International Finance International Arts

Cloud cost U.S. Accuses
arguments Goldman Sachs
national international national international local
are too
techonology natural/ of Fraud in
finance
CBC News natural arts Columbus Parks & Recreation

disasters, Mortgage Deal China quake death Honk Jr. Opens
disasters
The Associated Press

narrow Volcano closes
zdnet.com
airline
airspace across New York Times
toll passes 1,000 May 14 at 7:00
industry
Europe p.m.

Finance Arts Local Politics Business

Franklin MPs urge new
regional national county back
local Guergis ethics,
international national
finance/ arts food policy
yard poultry politics
lobbying airline
politics industry
Cincinatti.com slate.com

Water works owners probes Why are Airlines
chief gets $128k craigslist.org | Pittsburgh CBC News
Always Merging?
pension + contract New York Times

ABOUT | TERMS | PRIVACY POLICY | CONTACT


solution

Hello Vanessa.

Technology International Finance International Arts

Cloud cost U.S. Accuses
arguments Goldman Sachs
are too CBC News
of Fraud in The Associated Press Columbus Parks & Recreation

narrow Volcano closes Mortgage Deal China quake death Honk Jr. Opens
zdnet.com
airspace across New York Times
toll passes 1,000 May 14 at 7:00
Europe p.m.

Finance Arts Local Politics Business

Franklin MPs urge new
county back Guergis ethics,
Cincinatti.com
yard poultry lobbying slate.com

Water works owners probes Why are Airlines
chief gets $128k craigslist.org | Pittsburgh CBC News
Always Merging?
pension + contract New York Times



solution

Hello Vanessa.

SET MOOD

Obama vows ‘relentless’
response to oil spill
Venice, Louisiana (CNN) — President
Obama said Sunday his administration has
mounted a "relentless response" to the oil
spill unleashed by the sinking of an offshore
drill rig in the Gulf of Mexico.

Obama met with local, state and federal
officials involved in the cleanup in
southeastern Louisiana, the closest stretch
of coastline threatened by the massive spill.
Afterward, he said that despite "the most
advanced technology available," the spill
may not be stopped for many days.



solution

Hello Vanessa.

SET MOOD

Obama vows ‘relentless’
response to oil spill
stopped at the source, the oil on the Gulf on a two-hour drive to Venice, a staging seen anything that has been quite of this
is contained and cleaned up and the ground for efforts to fight the growing slick. magnitude."
people of this region are able to go back to That would mean oil damaging sensitive The well is owned by oil company BP.
their lives and their livelihoods," he said. coastal wetlands and industries, including a Lamar McKay, president of BP America,
Venice, Louisiana (CNN) — President "We will spare no resource to clean up vital fishing sector that was damaged by told ABC's "This Week" that the company
Obama said Sunday his administration has whatever damage is caused." Hurricane Katrina in 2005. doesn't know why the blowout preventer
mounted a "relentless response" to the oil Obama met with the commandant of Obama initially planned to fly over the failed.
spill unleashed by the sinking of an offshore the Coast Guard, Adm. Thad Allen; EPA affected area by helicopter, but weather All three officials interviewed by CNN
drill rig in the Gulf of Mexico. administrator Lisa Jackson; Louisiana Gov. conditions prevented the flight. Before his repeatedly emphasized that BP is legally
Obama met with local, state and federal Bobby Jindal; and the presidents of several trip, Cabinet officials warned he would find a responsible for spill and clean-up efforts.
officials involved in the cleanup in parish governments after arriving, White dire situation. They avoided direct criticism of the
southeastern Louisiana, the closest stretch House spokesman Robert Gibbs said. The Salazar blamed the explosion that company, but said BP must do more to try
of coastline threatened by the massive spill. president's briefing included an update on caused the spill on a failure in rig technology to cap the gushing well.
Afterward, he said that despite "the most the procedures being attempted to cap intended to prevent so-called blowouts. Allen called the spill "one of the most
advanced technology available," the spill the well and the economic and "There is no doubt at all here that what complex things we've ever dealt with," and
may not be stopped for many days. environmental impact of the spill, Gibbs has happened is the blowout prevention said it was impossible so far to predict
"I'm not going to rest, and none of the said. mechanism at the bottom of the well ... is how much oil will eventually leak.
gentlemen and women who are here are After landing in New Orleans, defective," Salazar said. "While there have
going to rest or be satisfied, until the leak is Louisiana, on Sunday, Obama joined Jindal been blowouts in the past, we have never



solution

coffee cup


solution

coffee cup
purchase receipt


solution

coffee cup
purchase receipt
atm receipt


solution

coffee cup
purchase receipt
atm receipt
bus transfer


solution

coffee cup
purchase receipt
atm receipt
bus transfer
fast food wrapper


solution

keywords & individual current social
news sources ratings context connections


solution

Our opportunity is to leverage social connections to
find relevant news more efficiently and foster
community engagement.

nüs is a news aggregation service that
leverages social connections to deliver
personalized news from sources around
the world to around the corner.


Shelley Evenson Bruce Hanington Parrish Hanna Rick Hoobler
Chris Kasabach Chris Pacione Vanessa Sica

THANK YOU


appendix


appendix

The Neighborhood Explorer

Samantha Castro

high high 60 min
“I’d like to get settled into my new 55 min
community and develop a local network.” 50 min
45 min
40 min
Samantha graduated a year ago from the University of Pittsburgh with a 35 min
bachelor degree in Communications and works as a real estate agent in 30 min
Columbus, OH. She has a cubicle at the of ce and travels frequently in 25 min
her car to meet with clients. 20 min
15 min
10 min
Samantha moved from her hometown to start her job, so her core net-
5 min
work is not as close by as it once was. She spends a lot of time following
0 min
local news as it helps her connect with issues and activities of interest to low low
her community as well as stay informed on current market trends. She
keeps in touch with her family via phone and, less often, via e-mail. She

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uses Facebook to communicate with her college friends and LinkedIn to

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foster her business connections.

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Age:!24

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ith

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She has a smartphone, a PC laptop, and a work computer. She gets her

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Education:!BA Communications

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news at various points throughout the day when she has down time. She

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Occupation:!Real Estate Agent makes $35,000 a year.

pa
Goals Questions News Sources News Sharing Habits
• Build strong personal and professional • How do I get useful content quickly? • Facebook • Prefers sharing funny news with friends via
connections • How much work do I need to do? • LinkedIn Facebook and sometimes e-mail
• Be ef cient & effective at work • How up-to-date is the content? • Yahoo News
• Know that she is well-informed • Why would I pay for news? • Co-workers in Columbus (word-of-mouth) Frustrations
• Feel con dent and professional • How much will it really cost me? • Friends & family in Pittsburgh (word-of-
• Keeping up with the social network is
• Enjoy serendipitous discovery • What’s my monthly payment? mouth, e-mail, phone)
important for Samantha’s job, but she gets
• Consume personally and professionally easily distracted online and can end up
relevant news Inﬂuencers News Consumption Habits wasting time if she’s not mindful.
• Connect with the local community • Ease of use • Browses on laptop at home or desktop • She is constantly on the go and has trouble
• Stay current on market trends • Reputation computer in the of ce during brief intervals nding time when she can catch up on
• Stay within her limited budget • Social value of down time personal interests. There’s too much to
• Career value • Listens to the morning traf c and weather wade through when she does have time.
• Humor report on local radio while driving to work • It’s tough to track all her expenses, and
• Cost • Likes consuming lighter news towards the some months she overspends.
end of the day to unwind.


appendix

The Concerned Parent

Daniel Gri ths

high high 60 min
“It’s tough being a single parent, but I’ve 55 min
got to do everything I can for my son.” 50 min
45 min
40 min
Daniel is a 41-year-old community college professor in electrical engi- 35 min
neering and a single dad to an 8th grader named Josh. He’s not really 30 min
into online social networks and only has a Facebook account so he can 25 min
keep an eye on his son’s Wall. 20 min
15 min
10 min
Between work and caring for his son, Daniel has very little free time. He 5 min
gets most of his news at night watching TV for 20 minutes before he 0 min
low low
passes out, but he does read technology news and the New York Times
online during his lunch break. He aspires to be a good father and main-

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tain a strong relationship with his son.

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He uses a desktop computer in his campus of ce mainly to create lesson

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Age:!41

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ith
plans and school documents. He recently got a smartphone and is having

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Education:!PhD Electrical Engineering

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fun using it and trying out new apps. He makes $52,000 a year.

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Occupation:!Community College Professor

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Goals Questions News Sources News Sharing Habits
• Be a good father but also “cool” • Can it get me news about my son’s school? • Slashdot.org • Enjoys discussing technology news with
• Maintain a strong relationship with his son • Will it work on my smartphone? • NYTimes.com colleages
• Keep track of his son’s activities • How can I customize it? • CNN (television) • Circulates department news via e-mail
• Make sure Josh gets a top-notch education • How do I share links with other people? • People in his department (word-of-mouth
• Maintain and build professional connections • Why would I pay for news? and e-mail) Frustrations
• Stay up to date on technical news • How much will it really cost me?
• There are so many interesting developments
• Get tenure • Can the whole family use one account? News Consumption Habits in the world but never enough time to catch
• Checks the morning weather report on his up with everything.
Inﬂuencers smartphone when he wakes up • Going through e-mail takes too much time.
• Family relevance • Browses technology and national news on • Josh’s school doesn’t send home much
• Convenience his desktop computer in the of ce during information, so Daniel gets most of the
• Ef ciency lunch school news directly from Josh (at least,
• Catches up with his son in the evening what Josh remembers to tell his dad).
at the dinner table or, if it’s Friday, on the
couch with pizza or at a local restaurant


appendix

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appendix

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appendix

corinna bryan kelly chelsey
5’1” 5’3” 5’3” 5’1”

shotyz inc


Nus: Service Meets Social

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