1. Marriott 2. Company Background 1957 3,800+ properties, 74+ countries 3. Campaign Marriott is #1 Business and leisure travelers Couples and families 4. Target Audience Business travelers Leisure travelers 5. Key Performance Indicators Increase in stays Social media buzz 6. Big Idea New guests Maintain current Increased loyalty 7. Digital Marketing Tools 8. Mobile Strategy 9. Budget $1,000/day Google AdWords - $100/day Keyword impressions Promotional posts 10. Summary Maintain reputation Marriott is the best!

1. Chelsea Lee

2. Company Background
 1957
 3,800+ properties, 74+ countries

3. Campaign
 Marriott is #1
 Business and leisure travelers
 Couples and families

4. Target Audience
 Business travelers
 Leisure travelers

5. Key Performance Indicators
 Increase in stays
 Social media buzz

6. Big Idea
 New guests
 Maintain current
 Increased loyalty

7. Digital Marketing Tools

8. Mobile Strategy

9. Budget
 $1,000/day
 Google AdWords - $100/day
 Keyword impressions
 Promotional posts

10. Summary
 Maintain reputation
 Marriott is the best!