1. INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

2. Strengths & WeaknessesStrengths & Weaknesses
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

3. Childhood ≠ AK47
Recommendation 1: Maintain the basic product lines and
reduce the extensive lines
Recommendation 1: Maintain the basic product lines and
reduce the extensive lines
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

4. Online ShopOnline Shop
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
Keep it Reform it

5. Childhood ≠
AK47
Kids are not
Killers
“Advocate it”“Advocate it”
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

6. Execution Plan: “Fourth Estate Kits”Execution Plan: “Fourth Estate Kits”
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

7. - Target: Monthly donors
- When: once/year
- Kits: special products +
“Thank you” card
Execution Plan: “Fourth Estate Kits”Execution Plan: “Fourth Estate Kits”
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

8. • Fundraising + Corporate partnership
= 2% of revenue
• No long-term corporate partnership
• Only in-kind donation for event
Childhood ≠AK47
AK47
Kids are not
Killers
Recommendation 2: Business CooperationRecommendation 2: Business Cooperation
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

9. Pros & Cons
Pros Invisible Children Diverse revenue sources
Business Shared donor base
( Young generation)
Attract new customers
Positive brand leverage to both
Cons Invisible Children Brand image - does it
fit?
Business Risk for negative brand
leverage
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
Pro & ConsPro & Cons

10. • Target corporate: Electronic device
• How: Buy one donate one
• Why: Good cause,
Same customer base
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
RExecution Plan: “Hear” for AfricaExecution Plan: “Hear” for Africa

11. Recommendation 3: Maintain &
Collaborate
Recommendation 3: Maintain &
Collaborate
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

12. Recommendation 3: Maintain &
Collaboration
Recommendation 3: Maintain &
Collaboration
WASH
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

13. Recommendation 3: Pros & ConsRecommendation 3: Pros & Cons
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

14. Any
Questions?
INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.