The plan was to create an e-commerce business. This is what I came up with. A company that eases the process of finding a contractor.

1. By: Florind Metalla

2. WEDO4U.CA?
 Connect users to
contractors for their
renovation needs
 Eliminate the hassle of
searching for a
contractor
 Educate users on prices,
trends, and hiring tips
 Provide an advertising
platform for contractors

3. Key Features
 Project Submit Button
 Contractor Profile
◦ Comments
◦ Reviews
◦ Ratings
◦ Insurance
◦ Licensing Information
 Internal Search Engine
 Matchmaking System
 Contracting Sections
 Tips
 Latest Trends & Styles

4. Meet Bob Motley
 42 year old male
 College graduate
 Married home owner
with 3 kids
 Marketing Manager at
Dunder Mifflin Paper
Company
 Big sports fan
 Wants the best for his
family
 Workaholic

5. Strengths Weaknesses
 Cost effective  Established Competition
 Reduces time and effort  Growth will be needed to be
 World-wide 24-hour a day, 7- able to cover expenses and
day a week visibility
generate revenue
 Superior marketing capabilities
 Expertise in business and the  Amount of contractors and
construction industry project owners growth is
 Lack of strong direct dependent on each other, must
competition from online establish both to be successful
resources
 All contractors licensing is
verified by employees, ensure
quality of service to project
owner’s
SWOT Analysis

6. Opportunities Threats
 Public demand for more  Increasing amount of home
convenient and more affordable owners doing their own
means for business and renovations, limiting the need
homeowners to connect with for contractors
contractors  Competition starting a price
 Increased use of Internet use war, and/or reproducing our
for the purposes of locating value added features
resources and conducting  Internet security becoming
business online more crucial, as many
 Limited advertising budgets businesses rely on information
associated with small to resources to remain successful
medium-sized businesses
Swot Analysis (Cont’d)

7. Competitive Analysis
 HandyCanadian.com
◦ Leading resource for conveniently finding
quality, reliable Canadian contractors via the
internet
 Home Service Club of Canada
◦ Bonded & insured Toronto contractors
 Ontario Contractors
◦ Nonbiased/nonaffiliated/non-ranking database
directory of contractors

8. Marketing Strategy
 Offline Marketing:
◦ Magazines
 Reno & Décor
 Ontario Design
◦ Local News Papers
 Metro News
◦ Radio Stations
 Evanov Radio Group
 Z103.5
 The Jewel 88.5

9. Marketing Strategy (Cont’d)
 Online Marketing:
◦ Search Engine Optimization (SEO)
◦ Metronnews.ca
◦ Social Media
 Facebook
 Twitter
 LinkedIn
 YouTube
 Blogs
◦ Constant Contact

10. THANK YOU!