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Using the Web to Expand Your Audience LWVC Leadership Council 2014
Using the Web to
ExpandYour Audience
How to take advantage of your most valuable
communication asset.
1
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Who used a mobile
device today?
photo: Erik Tjallinks https://www.flickr.com/photos/eriksimages/7663856854
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Last minute research takes place on
mobile devices…
3
photo: Josh Thompson https://www.flickr.com/photos/joshmt/2245007197
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Getting there:
1. Good writing
2. Accessible content
3. Sharability
LWVC Leadership Council 2014Using the Web to Expand Your Audience
1. Meaningful Titles
and Headings
http://chillco.com/blog/5-tips-writing-web
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
2. Most important
sentence first
http://chillco.com/blog/5-tips-writing-web
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
3. Short paragraphs
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
4. Lists
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
pdf icon: Mimooh http://commons.wikimedia.org/wiki/File:Pdf_by_mimooh.svg
LWVC Leadership Council 2014Using the Web to Expand Your Audience
PDFs on mobile…
LWVC Leadership Council 2014Using the Web to Expand Your Audience
LWVC Leadership Council 2014Using the Web to Expand Your Audience
LWVC Leadership Council 2014Using the Web to Expand Your Audience
13
Email
Sharable Contentphoto: EstherVargas https://www.flickr.com/photos/esthervargasc/9657863733
LWVC Leadership Council 2014Using the Web to Expand Your Audience
People share stories in
which they feel invested
14
http://chillco.com/blog/engaging-social-media
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Potential Members
Galore!
15
photo: Kris Krug https://www.flickr.com/photos/kk/6863172432
LWVC Leadership Council 2014Using the Web to Expand Your Audience
OK, now what?
16
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Let’s talk.
17
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Come see our demo
18
LWVC Leadership Council 2014Using the Web to Expand Your Audience
19
Come see our demo
LWVC Leadership Council 2014Using the Web to Expand Your Audience
ThankYou!
League Easy Web Discovery Project
Tommy Keswick

tkeswick@chillco.com
Rain Breaw Michaels

rbreaw@chillco.com
We welcome your feedback and questions!
Resources: http://chillco.com/blog/lwvc-council-2014
20

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LWVC Leadership Council 2014 - Using the Web to Expand Your Audience

  • 1. Using the Web to Expand Your Audience LWVC Leadership Council 2014 Using the Web to ExpandYour Audience How to take advantage of your most valuable communication asset. 1
  • 2. LWVC Leadership Council 2014Using the Web to Expand Your Audience Who used a mobile device today? photo: Erik Tjallinks https://www.flickr.com/photos/eriksimages/7663856854
  • 3. LWVC Leadership Council 2014Using the Web to Expand Your Audience Last minute research takes place on mobile devices… 3 photo: Josh Thompson https://www.flickr.com/photos/joshmt/2245007197
  • 4. LWVC Leadership Council 2014Using the Web to Expand Your Audience Getting there: 1. Good writing 2. Accessible content 3. Sharability
  • 5. LWVC Leadership Council 2014Using the Web to Expand Your Audience 1. Meaningful Titles and Headings http://chillco.com/blog/5-tips-writing-web Good Writing:
  • 6. LWVC Leadership Council 2014Using the Web to Expand Your Audience 2. Most important sentence first http://chillco.com/blog/5-tips-writing-web Good Writing:
  • 7. LWVC Leadership Council 2014Using the Web to Expand Your Audience http://chillco.com/blog/5-tips-writing-web 3. Short paragraphs Good Writing:
  • 8. LWVC Leadership Council 2014Using the Web to Expand Your Audience http://chillco.com/blog/5-tips-writing-web 4. Lists Good Writing:
  • 9. LWVC Leadership Council 2014Using the Web to Expand Your Audience pdf icon: Mimooh http://commons.wikimedia.org/wiki/File:Pdf_by_mimooh.svg
  • 10. LWVC Leadership Council 2014Using the Web to Expand Your Audience PDFs on mobile…
  • 11. LWVC Leadership Council 2014Using the Web to Expand Your Audience
  • 12. LWVC Leadership Council 2014Using the Web to Expand Your Audience
  • 13. LWVC Leadership Council 2014Using the Web to Expand Your Audience 13 Email Sharable Contentphoto: EstherVargas https://www.flickr.com/photos/esthervargasc/9657863733
  • 14. LWVC Leadership Council 2014Using the Web to Expand Your Audience People share stories in which they feel invested 14 http://chillco.com/blog/engaging-social-media
  • 15. LWVC Leadership Council 2014Using the Web to Expand Your Audience Potential Members Galore! 15 photo: Kris Krug https://www.flickr.com/photos/kk/6863172432
  • 16. LWVC Leadership Council 2014Using the Web to Expand Your Audience OK, now what? 16
  • 17. LWVC Leadership Council 2014Using the Web to Expand Your Audience Let’s talk. 17
  • 18. LWVC Leadership Council 2014Using the Web to Expand Your Audience Come see our demo 18
  • 19. LWVC Leadership Council 2014Using the Web to Expand Your Audience 19 Come see our demo
  • 20. LWVC Leadership Council 2014Using the Web to Expand Your Audience ThankYou! League Easy Web Discovery Project Tommy Keswick
 tkeswick@chillco.com Rain Breaw Michaels
 rbreaw@chillco.com We welcome your feedback and questions! Resources: http://chillco.com/blog/lwvc-council-2014 20