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Social Venture Network Conference 2009 Social Media

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cherylcontee

Presentation provided by Cheryl Contee entitled: "Tapping the Potential of Social Media" for social entrepreneurs at the 2009 Social Venture Conference.

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Tapping into the Power of Social Media SVN Oct 23, 2009
Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
Status The Revolution Will Not Be Televised
About Cheryl Contee ,[object Object]
I’m also Jill Tubman @ JackandJillPolitics.com
Years of experience helping businesses and non-profits launch online campaigns
Businesses: Avaya, Lenovo, Verizon, PG&E, Blue Cross Blue Shield Association, SF 49ers & NFL
Non-profits: Amnesty Int’l, ACLU, Alliance for Climate Protection, Greenpeace, MoveOn, Oxfam
B.A. Yale; MBA Georgetown,[object Object]
Facebook in Real Life?
Marketing Using Social Media? What’s the Imperative? What’s the End Goal? Who’s In Our Way? Plan of Action Engage! Measure Success
CONTROL OF CONTENT Unstructured User-Controlled Immersive Environment Community Defined Semistructured User-Generated Content Individually Defined Structured Organization Defined Access Find Share Participate Co-Create Collaborate Evolving Digital Channels TheChanging Landscape Controlled Information
Target Audience Research Allies & Partners Message Strategy Spokespeople Measure of Success Campaign Components
People Objectives Strategy Technology The P.O.S.T. Method
Hispanics Online ,[object Object]
Largest ethnic audience online in U.S.
89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.
In February 2008 the average Hispanic-American over the age of 11 spent more time online (56%) than watching television (50%)
More likely than whites to use IM, Internet TV, Mobile Internet, blogs, and multitask,[object Object]
Peer-to-Peer Info Sharing
Action Steps e.g. Sign Petition, Join Email List, Become a FB Fan
Offline Action: Rally, Protest, Meeting, Movie Screening
Upload Video and Photo
Donate/Buy,[object Object]
DIY Twitter and Facebook and Blogging…Oh My!

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Social Venture Network Conference 2009 Social Media

Notes de l'éditeur

  1. http://www.youtube.com/watch?v=Jy0jSkblWlo