6. Because of converging media, the Marvel Universe and DC Universe
have more successfully expanded their cinematic presence in the 2000s

8. Sin/disease
enters the
world.
Sin/disease
enters the
world.
Separation
from the
father
Separation
from the
father
Most stories
combine the 1st
and 2nd
Adam, as
most stories are
parables of the
grand narrative.
Most stories
combine the 1st
and 2nd
Adam, as
most stories are
parables of the
grand narrative.
Act 2 is filled with
suspense like
being chased,
keeping secrets,
and racing
against time.
Act 2 is filled with
suspense like
being chased,
keeping secrets,
and racing
against time.
In most narratives,
the hero risks his
life to find the cure
that will restore
paradise.
In most narratives,
the hero risks his
life to find the cure
that will restore
paradise.
Some villains live
for the sequel
Biblical
Meta-Narrative
Paradigm
Biblical
Meta-Narrative
Paradigm

9. Simba
(1994)
Potter Batman
(1992-95)
Tony Stark Cinderella Luke
Skywalker
Spiderman
(2002)
Timon and
Pumbaa
Ron and
Hermione
Butler and
Robin
Rhodey and
Potts
Jaq and
Guss
R2 and
C3PO
Mary Jane,
Aunt May
Scar Voldemort Joker Stane Stepmother Darth
Vader
Green Goblin
The Pride
Lands
The Wiz
Worlds
Gotham
City
Stark
Industries
The
Kingdom
The Galactic
Empire
New York/
Oscorp
Mountain Wand Bat
weapon
Arc
Reactor
Glass
Slipper
Lightsaber Web/
Glider
Once upon a time there was a lonely orphan
… who was friends with social outcast
They lived happily ever after until the evil…
… tried to take over…
Thankfully [hero] defeats [villain] with a…
AND EVERYONE LIVES HAPPILY EVER AFTERAND EVERYONE LIVES HAPPILY EVER AFTER

10. Snow White Wolverine
(2000)
Agent J
(2012)
Mowgli Frodo J.T. Kirk
(2009)
Sam Flynn
(2010)
The Dwarfs X-men Men in
Black
Baloo Sam and
Gollum
McCoy,
Pike, etc.
Quorra
Queen Magneto Boris Shere Khan Sauron Nero CLU
The
Kingdom
The World The World The Jungle Middle
Earth
Red matter,
Galaxies
The Grid,
Humanity
Kiss of Love His claws Gun fire ring Space Ship Light Cycle
Disc
Once upon a time there was a lonely orphan
… who was friends with social outcast
They lived happily ever after until the evil…
… tried to take over…
Thankfully [hero] defeats [villain] with a…
AND EVERYONE LIVES HAPPILY EVER AFTERAND EVERYONE LIVES HAPPILY EVER AFTER

11. Katniss
(2012)
Hugo Jack Tom
Sawyer
Pip Emma
2012
Kent
(2001-11)
District 9,10
and Peeta
Tabard and
Isabelle
Sawyer,
Kate
Huck,
Becky
Estella and
Magwitch
Henry and
August
Chloe and
Pete
Snow Station
Inspector
Man in
Black
Injun Joe Havisham Queen Luthor and
Darkseid
Panem The
Automaton
The Island
The World
The gold Estella,
men’s hearts
Storybrooke The World
Bow and
Arrow
Papa Rock Cave Contrition,
Fire
Kiss for
Henry
Aerial Flight
Once upon a time there was a lonely orphan
… who was friends with social outcast
They lived happily ever after until the evil…
… tried to take over…
Thankfully [hero] defeats [villain] with a…
AND EVERYONE LIVES HAPPILY EVER AFTERAND EVERYONE LIVES HAPPILY EVER AFTER

12. Click over one more to hear Jeff
Gomez explain Transmedia

14. It is no
coincidence that
this is the most
popular narrative
structure in film
and television.
It mirrors the
biblical narrative
paradigm.

15. Some villains live
for the sequel

16. Films and Television Shows are
often modern parables for
audiences of today.

17. This comic strip will most likely be
an origin story. (How did he/she
become an orphan?)

18. You can choose a narrative other
than the origin story BUT the origin
story as told through a comic strip
would be the suggested option.

22. EAST COAST VS. WEST COAST
TRANSMEDIATRANSMEDIA

23. West Coast = complete story that is
expanded using many platforms.

24. Like Star Wars.

25. East Coast = A puzzle where the pieces
exist in many media platforms.
Like the movie Pandora or Native
Transmedia.

26. NATIVE TRANSMEDIA
The puzzle that has pieces in various forms of media… this
is often called transmedia journalism. Where there is
breaking news and all media platforms document pieces
of the story but the audience has to search to find the
whole.
The puzzle that has pieces in various forms of media… this
is often called transmedia journalism. Where there is
breaking news and all media platforms document pieces
of the story but the audience has to search to find the
whole.
This is east coast
Transmedia…
This is east coast
Transmedia…

27. NATIVE TRANSMEDIA
This is also the story
making we see happening
in the pay lovin it
campaign…
This is also the story
making we see happening
in the pay lovin it
campaign…

28. The Anatomy of the Viral Video

29. For this assignment your script should
be 3-4 pages long and in script format.
You do not have to shoot a video…

30. For this assignment your script should
be 3-4 pages long and in script format.
I would suggest writing about why the villain wants to take
over (fill in the blank)

31. Writer and analyst Kevin Allocca
works with YouTube Trends, a spot
for tracking the latest viral videos.
He connects them to the
communities that make the
parodies, tributes and reply videos
within the so-called viral planets of
YouTube’s universe.
He’s composed a pretty
simple formula worth
mastering (for a scene in
your show or ads for your
story)

32. Tastemakers + Community Remixing + the Unexpected = Viral Video.

33. Tastemakers are mostly
celebrities, talk show hosts,
and news anchors (spend
some PR bucks!).
Community remixing refers
to the fans on the various
media outlets: It has to be
easy to remix and share.
The Unexpected means the
story/scene/video itself has
to have an M. Night
Shyamalan twist in it.

34. I do not have the data yet,
but the people at Mullen
who made a viral mother’s
day video pointed some
things out about their
video break down.
They introduced a twist 45
seconds in, and then their
“M. Night” moment was
three minutes in.

36. A McGuffin can mean many things. It can be something
big or small that appears in the movie or TV show. For
the purposes of transmedia this McGuffin is expanded
upon in other media, like the distant mountain example
in Lord of the Rings or the reference to the Clone Wars
in the original Star Wars Trilogy. It can even be the very
object everyone is fighting for…

37. Your video games document
should have the following:
Overview
This is a prose story outline. Talk
about the opening scene,
motivation, and plot points
leading to the game climax.
(if you go into a lot of detail here
- this could take 3 pages but it
would be good to try your hand
at one scene)

38. Sample Scene/Script
This will be a page or two from
level one. Keep in mind
that video game scripts can have
multiple endings and scenarios.
This writing is a little different
than a film or TV script.
I've attached two sample scripts in
the discussion board.
Thanks!