Personal Brand Equity Training Module

Your PBE (Personal Brand Equity Test) by Tom Peters (1997) ,[object Object],[object Object],[object Object],[object Object]

Engaging our senses to learn ,[object Object],[object Object],[object Object]

About Goals . . . large, small or S.M.A.R.T? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is your career track? A practical experiential view of yourself . . . to yourself A Self Evaluation Process

Career Track of Chet Trybus A Self Evaluation Process ,[object Object],[object Object],Dedicated to Success Industry Adaptable Versatile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Training Marketing Management Sales

OK, so just who is this guy? Chet Trybus Honesty, Integrity, Trust LEFT BRAIN Logical Sequential Rational Analytical Objective Looks at parts RIGHT BRAIN Random Intuitive Holistic Synthesizing Subjective Looks at wholes 1 Versatile 2 Industry Adaptable 3 Dedicated to Success 4 Quick Study Leadership Bottom Line Strategic Thinker – Tactical Driven IT Products-Services Financial Industry Marketing Services Consulting Connected to: Industry Leaders A Self Evaluation Process

People Process Technology ,[object Object],[object Object],My Understanding of . . . ,[object Object],[object Object],[object Object],Goal: bring Value to your customers SOX-HIPAA-REGULATORY + +

Educational/Learning/Networking The “Dot-Connection” Skills Development Faith Groups Social Networks Friends Family Organizations Certifications Education YOU

Connected InfraGard ISSA GR Chamber of Commerce aimWest Connect-Tech GR Realtors SunGard Xerox eGear LAFG Financial Davenport U Software Companies Chet Trybus Professional Contacts Wyoming-Kentwood Chamber of Commerce APA West Michigan AHRM West Michigan 20+ Professional Associations Linkedin, Plaxo, Twitter, Facebook GVSU EaRN Faith Group Diocese of Grand Rapids DU Fraternity Schubert Male Chorus Civil War Roundtables

Levels of Interest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Interest

Engage your Job Interviewer’s sight (77%) by using your “ personal pitch book ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Brand Equity Training Module

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Personal Brand Equity Training Module