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2. Quality management at
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Submitted by:
Name: Chetan
Roll no: 801331006
ME (SE)
Thapar University

3. Contents
• What is quality?
• Branding!
• About Apple Inc.
• Products by Apple Inc..
• Standards and procedures
• Why do we need Standards?
• ISO 9001:2008
• 8-Management Principles
• Apple Environmental Policy
• ISO 14001:1996 || ISO14001:2005
• TCO
• Energy Star Ratings..
• ISO 27001:2005
• CMM/CMMI
• Quality Features in Products
• References
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4. What is Quality?
“The standard of something as measured against other
things of a similar kind; the degree of excellence of
something.”
Synonyms:-Standard, Grade, Class, Classification, Nature,
Rank, Level, Type, Variety, Characteristics.
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5. More Add-ons
"Degree to which a set of inherent characteristics fulfills
requirements.“ The standard defines requirement as need or
expectation.
ISO:9000
"Number of defects per million opportunities.”
Six Sigma
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6. Can Quality be Expressed as ______?
“Consumers may look on branding as an aspect
of products or services, as it often serves to
denote a certain attractive quality or
characteristic.”
„Branding‟
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7. Apple Inc. Computer Hardware Computer software
Consumer electronics Digital distribution
Apple Inc. is an American multinational corporation headquartered
in Cupertino, California, that designs, develops, and sells consumer
electronics, computer software and personal computers.
Founded: April 1, 1976
Founders : Steve Jobs, Steve Wozniak, Ronald Wayne
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8. Apple Inc.
Best-known hardware products are
• Mac line of computers
• iPod media player
• iPhone Smartphone
• iPad tablet computer.
Consumer software includes
• OS X and iOS operating systems
• iTunes media browser
• Safari web browser
• iLife and iWork creativity
• Productivity suites.
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9. About Apple Inc.
Headquarters:- Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.
Number of locations:- 407 retail stores (Sept 2013)
Area served:- Worldwide
Revenue US$ 170.910 billion (2013)
Employees:- 80,000 (2013)
Key people:- Arthur D. Levinson (chairman), Tim Cook(CEO), Steve Jobs
(founder, former CEO)
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10. Is That Apple Inc. is a service Oriented
company?
Services:- Apple Store
Apple Store Online
Mac App Store
iOS App Store
iTunes Store
iBooks
iCloud
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11. 5/11/2014 11
Fig 1-http://www.distimo.com/blog/wp-content/uploads/2013/08/Total-Revenue-per-country-July-
2013-Distimo.png
Fig 2 http://venturebeat.files.wordpress.com/2013/10/screen-shot-2013-10-22-at-11-00-02-am.png
Fig 2
Fig 1

12. Standards and Procedures
• Certifications
• Apple has ISO 9001:2008 Certification.
• Apple has ISO 14001:1996 and ISO 14001:2005
• TCO
• Energy Star Ratings
• CMM level‟s
• CMM-5
• CMMI
• PCMM
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13. Why do we need Standards?
• Enhanced customer satisfaction
• Increased market share
• Improving performance
• Cost savings
• Environmental benefits
• Encouraging innovation
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14. ISO 9001:2008
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ISO 9001:2008 Quality Management System international certification
enables company to demonstrate its commitment to quality and customer
satisfaction, as well as continuously improving your company‟s operations.

15. 8-Management Principles
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https://www.apple.com/supplier-responsibility/

16. Apple Environmental Policy
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1990:- Launched and implemented.
1992:- Got rid of CFCs
1994:- Phase-out of nickel-
cadmium batteries begins.
1995:- PVC in packaging materials
is terminated.
1996:- Sacramento, California
becomes ISO 14001 certified.

17. ISO 14001:1996 || ISO14001:2005
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•All Apple manufacturing sites are ISO 14001 certified
worldwide
•Apple has a structured environmental management system
(EMS)
•In place to manage the environmental impact of our
operations.

18. Tjänstemännens Central Organization,
TCO
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•TCO‟92
•TCO‟95
•TCO‟99
•TCO‟01
•Ergonomics
•Emission
•Energy
•Ecology
“The study of people's efficiency in their working environment.”
http://findlogo.net/images/T/tco%2095%20logo.jpg

19. Energy Star Ratings..
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•Reduced energy use.
•ENERGY STAR
qualification and
beyond.
•Energy efficiency built
in.

20. ISO 27001:2005
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• ISO 27001 is an internationally recognized standard that certifies
cloud data is secure.
• It defines a systematic approach to managing information security
risk.
• Information security management gives organization the freedom
to grow, innovate and broaden customer-base in the knowledge
that all confidential information will remain secure.

21. CMM 5
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22. CMMI(Capability Maturity Model
Integration)
• Software Engineering Institute "CMMI: Guidelines for Process Integration and
Product Improvement."
• CMMI is comprised of a set of “Key Process Areas.”
• Each Process Area is intended be adapted to the culture and behaviors of
your own company.
• It is a book of WHATS not a book of HOWS.
• Defines what behaviors need to be defined.
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23. Because education is a great equalizer, we‟re investing heavily in
helping workers throughout our supply chain learn new skills and
better understand their rights. In 2013, more than 280,000 people at
18 supplier sites took courses in a range of subjects through our free
education and development program. In addition, our suppliers
trained more than 1.5 million workers on their rights, bringing the
total number trained since 2007 to 3.8 million.
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https://www.apple.com/supplier-responsibility/
PCMM

24. Quality Features in Products
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Touch ID

25. 5/11/2014 25
1. http://liliputing.com/wp-content/uploads/2013/10/compressed-memory.jpg
2. http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2013/07/mavericks_memory_
compression_after.jpg?itok=s1qCVase
Quality Features in Products
Compress Memory

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1. http://cdn1.appleinsider.com/OSXMav.tc.3.061813.png
2. http://cdn.arstechnica.net/wp-content/uploads/2013/06/coalesced_before.png
Quality Features in Products Time Coalescing

27. Market Comparison
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http://www.statista.com/chart/1356/smartphone-market-share-in-q2-2013/

28. Worldwide Tablet Shipments
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http://www.statista.com/chart/1080/worldwide-tablet-shipments-in-q1-2013/

29. Stock Comparisons
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http://www.statista.com/chart/1384/stock-performance-of-tech-companies-since-july-2013/

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31. References
• http://www.etsi.org/standards/why-we-need-standards
• http://www.iso.org/iso/qmp_2012.pdf
• https://www.apple.com/in/environment/renewable-energy/
• https://www.apple.com/in/environment/progress/
• http://www.apple.com/icloud/setup/pc.html
• http://i1.ytimg.com/vi/Xp697DqsbUU/maxresdefault.jpg
• https://www.apple.com/in/environment/energy-efficiency/
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