Want to increase your conversions? These three steps will give you a framework for approaching lifecycle emails so that you can automate your email marketing and increase your conversions.
3. lifecycle emails =
THE SWEET SPOT
NEWSLETTERS TRANSACTIONAL
E.g. “Father’s day specials” E.g. “I forgot my password”
send targeted ‘marketing’ messages
based on what users do
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4. NEWSLETTERS VS TRANSACTIONAL
TWICE
as effective
52%
20%
AVG. OPEN RATES
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25. CASE
STUDY
TEST YOUR CTA against conversions
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26. TESTING ISN’T JUST FOR LANDING PAGES
100%+ FLIGHTFOX increased their
funnel conversions
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27. So remember
1. understand your funnel
(find the biggest drop-off and
send a follow-up email)
2. keep it simple
(Have a single cta)
3. track conversions
(not just clicks)
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