Email Remarketing For Profit

EMAIL MARKETING FOR PROFIT

Chris Hexton
Co-founder, Vero
0422 723 190

EMAIL
MARKETING
FOR PROFIT
Who am I?

Co-founder of email remarketing software Vero
(getvero.com).

- Hundreds of businesses
- Run an email marketing blog
- Exposure to a wide variety of campaigns
- Love helping businesses improve their emails!

(02) 8005 1556 / chris@getvero.com

EMAIL
MARKETING
FOR PROFIT
What is email remarketing?

Email remarketing is also known as ‘lifecycle email
marketing’.

Email remarketing is essentially delivering the right
message at the right time to the right customer.


EMAIL
MARKETING
FOR PROFIT
Why do email remarketing?

Understanding where customers are in your funnel
helps you deliver better messages.

This gives customers more value.

This increases your conversions.


EMAIL
MARKETING
FOR PROFIT
Why do email remarketing?


EMAIL
MARKETING
FOR PROFIT
Our focus today

Practical content!

1. How to setup a 30 day drip email course that
educates your customers and turns leads into
conversions.

2. How to increase activation, upgrades and repeat
sales using email remarketing.

5 (02) 8005 1556 / chris@getvero.com

EMAIL
MARKETING
Drip course: the concept
FOR PROFIT
behind it

Education = Marketing


EMAIL
MARKETING
FOR PROFIT
Drip course: the goal

Educating customers moves them along the buyer’s
journey.


EMAIL
MARKETING
FOR PROFIT
Drip course: an outline

Series of 5-8 emails over 30 days.

The emails begin by educating your customers -
providing genuinely useful content.

At select points in the series you ‘sell’ your product
but always in the context of the course and always by
referencing the great content you’re providing.


EMAIL
MARKETING
FOR PROFIT
Drip course: fears

8 emails?


EMAIL
MARKETING
FOR PROFIT
Drip course: fears

8 emails?
Just 0.4%


EMAIL
MARKETING
FOR PROFIT
Drip course: case study

We use this strategy at Vero.

Day 1. Action Items For Improving Your Conversions Using Email
Day 3. Three Quick Wins To Improve Your Conversions With Email
Day 7. The Email Copy That Increased Overall Sales By 12%
Day 12. Using Conversion Tracking and Customer Proﬁles Effectively
Day 16. Remarket Your Newsletters And Drive Real Conversions
Day 22. A Follow-up Email That Actually Works
Day 26. Three Creative Campaigns You Are Missing Out On
Day 30. Sources For Continued Education On Email Remarketing


EMAIL
MARKETING
FOR PROFIT
Drip course: case study


EMAIL
MARKETING
FOR PROFIT
Drip course: things to note

Track conversions from your course. This is
important.

Use a single call to action in any emails with sales
content.

Talk with your own style, be personable.

Don’t just talk about all the things your software
does.


EMAIL
MARKETING
Drip course: conversions
FOR PROFIT
tracking


EMAIL
MARKETING
FOR PROFIT
Drip course: getting signups


EMAIL
MARKETING
FOR PROFIT
Drip course: getting signups

Give something away
You’re the expert


EMAIL
MARKETING
FOR PROFIT
Drip course: Action item(s)

1. Setup a series of 5-8 emails over 30 days.

2. Begin capturing emails on your homepage and
dedicated landing pages.

3. Give away something to boost subscriptions.

4. Ensure you track conversions and tweak content as
necessary.


EMAIL
MARKETING
Remarketing: the concept
FOR PROFIT
behind it

A customer who enters the funnel is not always a
customer who buys.

Examples:
- Signs up for a webinar
- Starts a free trial
- Enters a competition
- Adds products to their cart


EMAIL
MARKETING
Remarketing: the concept
FOR PROFIT
behind it

The right message
can make all the difference


EMAIL
MARKETING
FOR PROFIT
Remarketing: the goal


EMAIL
MARKETING
FOR PROFIT
Remarketing: where to begin

Know your funnel


EMAIL
MARKETING
FOR PROFIT
Remarketing: a basic example

Sign up Install JS
Subscribe Share
for free trial code


EMAIL
MARKETING
FOR PROFIT
Remarketing: a basic example

Setup an extremely basic email that nudges people
past this ‘roadblock’.

Just like before:
- Track conversions from your course. This is
important.
- Use a single call to action in any emails with sales
content.
- Talk with your own style, be personable.
- Don’t just talk about all the things your software
does.


EMAIL
MARKETING
FOR PROFIT
Remarketing: Example #1

Hi there,

I'm Lauren, a co-founder of Flightfox. Just getting in touch because I noticed you didn't
launch your flight contest.

I know paying for flight search is unusual, so to convince you that our experts get better
results, we're willing to pay half of your finders's fee. Redeem this Offer Now

Q. Why on earth would you pay for flight search?
A. Because our Experts,
Save 27% on average for international flights
Know all the tricks of the flight industry
Can answer any question you've ever wondered about flying

Q. What if the Experts don't beat the best price you've already found?
A. We refund the fee if our experts can't beat your best price. Not only your best price,
but your best price less the finder's fee.

Q. Can't you find the best flights yourself?
A. Maybe, if you've spent years in the flight industry. Otherwise, you'll be amazed at
what our experts can do. Many use tools and systems otherwise unknown to the general
public. They can even save you thousands if you are fully flexible.

Launch Your Contest (links directly to their contest)

If you still have any questions or concerns, just reply to this email.

Happy Travels :)
Lauren & The Flightfox Team

If your inbox is overflowing, you can unsubscribe.


EMAIL
MARKETING
FOR PROFIT

Hey there, I’m Brennan, the guy behind Planscope. I hope you’re enjoying
your trial, but more importantly, that you’ve begun to see how Planscope can
positively boost your consulting business!

For the next few weeks, I’m offering a one-on-one guided tour of Planscope.
The fact is I’m a product owner, but I’m first a consultant. I’ve freelanced
for five years now, and I wanted to build a product that would make my life
easier (and hopefully make me more money.)

And it’s paid off. My latest contract is at TWICE the rate I had a year ago,
and my client loves that they can login to Planscope and see exactly where
their money’s being spent at any time – even though I’m not the cheapest guy
on the block.

Are you interested? If so, simply reply to this message, and we’ll figure
out a time where I can learn more about your business and walk you through
Planscope and it’s features. I prefer Skype, but I’m open to alternatives.

Cheers, and have a great day!

Brennan Dunn at Planscope


EMAIL
MARKETING
FOR PROFIT


EMAIL
MARKETING
FOR PROFIT

Hi,

You're two days into your HitTail trial and we aren't seeing
any traffic from your website to our servers. Let us help you
install your code!

HitTail.co The code is below; you can paste it into your website template
immediately above the closing </body> tag. The important thing
is that the code appears on every page of your site.

m TRACKING CODE

We have a simple 80-second video on how to install the code
here: http://www.hittail.com/faq/video-install.html

And if you're using blogging software we have easy to follow
instructions here: http://www.hittail.com/faq/blogs.html

But if you don't know how to do this let us know by replying to

Every day for 5
this email and we can handle it for you for free. The minute this
code is installed we'll begin collecting data, and we'll have
keyword suggestions for you in no time that will grow your website's

days! traffic.

Best regards,

Rob & The HitTail Team

To unsubscribe from these important reminders click here


EMAIL
MARKETING
FOR PROFIT


EMAIL
MARKETING
FOR PROFIT
Remarketing: Action item(s)

1. Ensure you are tracking customers along your
funnel. Find the point with the highest drop-off.

2. Setup a simple, personable email 24 hours after
customers fall from this step.

3. Measure the results and A/B test this email until
you can’t live without it!


EMAIL
MARKETING
FOR PROFIT
Conclusion

Email can be your secret weapon


EMAIL
MARKETING
FOR PROFIT
Conclusion

Start sending remarketing emails today, they really
work!

Don’t get stuck worrying about what will / won’t
work: test something and iterate until you’re making
10%+ from these emails.

It’s good for your customers and it’s great for you.


EMAIL
MARKETING
FOR PROFIT
Further resources

Patrick McKenzie’s lifecycle email marketing course:
- Hours of video
- Real-world examples
- Pays for itself in 2-5 conversions!
training.kalzumeus.com

Vero blog:
- Constant updates and ideas based on customer
success stories
- Practical guides just like these slides
blog.getvero.com


EMAIL
MARKETING
FOR PROFIT
BONUS + Get in touch

For attending this course we want to offer you a 30%
discount on our software for the ﬁrst six months. Use
the coupon code EMAILROCKS when you subscribe at
getvero.com.

We love to share our knowledge and email marketing
expertise so, if you want a demo or are keen to learn
more, get in touch via:

support@getvero.com
(US) +1 650 843 9866
(AUS) +61 02 8005 1556


EMAIL
MARKETING
FOR PROFIT
Questions?

Questions?


EMAIL
MARKETING
FOR PROFIT
Activity: any examples?

Who is already doing
this?


Email Remarketing For Profit

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