3. RELATED
INSIGHTS
• We
brought
together
marke@ng,
IT
/
CMS,
UX,
and
design
in
August
2009.
• They
argued
discussed
the
problem.
• Kris@na
Halvorson
moderated.
• Check
it
out
at
Blip.tv!
4. DISCIPLINE
• When
you
hear
“content
strategy,”
what
do
you
think
about?
• Has
your
perspec@ve
on
content
strategy
changed
over
the
past
year?
How?
• What
benefits
of
content
strategy
do
you
see?
5. 2010
ACS
PROGRAM
Content
Strategy:
What’s
in
It
for
You?
• Margot
Bloomstein
• January
21
• GREAT
for
content
stakeholders
• Registra@on
now
open
6. PLAN
• What
do
you
do
to
plan
for
content?
• What’s
your
favorite
lesson
learned
about
content
audi@ng
or
content
analysis?
• What
does
making
“achievable”
strategic
recommenda@ons
mean
to
you?
7. 2010
ACS
PROGRAM
Editorial
Strategy
• Jeff
MacIntyre,
Predicate
• Select
panelists
• Applied
ac@vi@es
• February
8. HANDY
RESOURCES
• Content
Is
King
Karen
McGrane
• Content
Analysis:
A
Prac@cal
Approach
UXma^ers
-‐
Colleen
Jones
• The
Content
Strategist
As
Digital
Curator
A
List
Apart
-‐
Erin
Scime
9. CREATE
• Is
web
content
copywri@ng?
Why
or
why
not?
• Why
start
with
the
content
instead
of
the
tools
and
channels?
• What’s
the
difference
between
SEO
and
content
strategy?
10. 2010
ACS
PROGRAM
Content
Strategy
and
SEO
• Ian
Alexander,
Eat
Media
• Mike
Schinkel,
Atlanta
Web
Marketers
&
Atlanta
SEO
• SEO
specialist
• May
20
11. HANDY
RESOURCES
• Content
Gone
Wild
Rachel
Lovinger
• Content
Strategy
and
SEO:
Wordz
to
Your
Mother
Sca^er
/
Gather
12. GOVERN
• How
do
you
measure
whether
content
is
working?
• Why
is
maintaining
content
important?
What
techniques
work
for
you?
• What
are
the
drawbacks
to
thinking
of
websites
only
as
designs?
13. 2010
PROGRAM
Analy@cs
• Eric
Peterson,
Web
Analy@cs
Demys@fied
• Joint
with
CHI*Atlanta
• Details
coming
soon!
14. HANDY
RESOURCES
• 10
Things
Every
Business
Person
Should
Know
About
Content
Strategy
Melissa
Rach
• Content
Lifecycle
Panel
CS
NYC
Erin
Scime,
Jeffrey
Durland,
Paul
Ford,
Michael
Barnwell