Digital Megaphone Power Talks feature digital leaders covering topics that are vital to managing a successful Social Media Marketing strategy. In this Power Talk, Lizzie Roscoe, Social Media Manager at McDonald's Corporate shares how McDonald's Corporate manages Pinterest strategy across the organization as well as McDonald's Olympic Pins

1. Tuesday, August 21, 2012
Pinning in McDonaldland
Lizzie Roscoe, Social Media Manager
@mcdonaldscorp
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3. Primary Pinterest Goal: Share fun & unique
content in a visually appealing way
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4. Is your content:
•Unique
•Original
•Fun
•Helpful
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5. Leveraging Social Channels
Corporate Website
Corporate Blog Platform

6. Promoting Your Pins
• Leverage existing channels
You pin, I pin, we all love to pin. Check out our
@Pinterest boards & we'll check out
yours!http://pinterest.com/mcdonaldscorp/
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7. Promoting Your Pins
@diparadise123 HU is the center for
McD’s operations training & leadership
development. Check out HU
on Pinterest:http://ow.ly/cYk3e
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8. London 2012 – Olympic Pins
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9. London 2012 – Olympic Pins
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10. Thank You
@mcdonaldscorp
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