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The Deliberate
Storyteller
Turn Your Key Messages and
Business Stories into Results
2
Note to Slideshare.net Readers…
 This presentation is a 90-minute hands-on
workshop on being a deliberate storyteller—a
more compelling communicator.
 I use Microsoft PowerPoint® as a complement,
often using images and graphics alone.
 To make it stand more on its own for this
contest, I added numerous “context” slides.
 Each context slide has a title of “Dialogue to
Audience…” and contains a brief sample
dialogue of what I say to the audience.
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
3
Dialogue to Audience…
 What do they have in common?
 What do you feel?
 What do you think about?
 Do they appeal to one or more of your senses?
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
I’m going to quickly show you 5 advertisements.
As you look, think of these questions:
4Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
5Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
7Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010
The Chief Storyteller®
, LLC.
All rights reserved.
www.TheChiefStoryteller.com
9
Dialogue to Audience…
I’m going to quickly show you 5 images.
These series of pictures came from an
organization’s annual report.
See if you can guess correctly the
organization’s name.
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
10Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
11Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
12Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
13Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
14Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
15
Dialogue to Audience…
I interact for a minute with audience members as
they try to guess FedEx Corporation.
What does FedEx do? Delivers your package from
point A to point B, on time. Not very sexy in and
of itself.
These images tell a compelling and engaging
business story. Is your business story as effective
as it can be?
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
17Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
21Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
22Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
24Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
25Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
27
Dialogue to Audience…
What do you immediately think of when I say, “First
boss?” A name, emotion, positive, negative?
What do you immediately think of when I say, “Favorite
restaurant?” A name, emotion, place, food, country?
I can change your emotional mindset easily by using the
RIGHT WORDS.
Are you using the right words and messages in your
communications with your target audiences?
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010
The Chief Storyteller®
, LLC.
All rights reserved.
www.TheChiefStoryteller.com
29
Dialogue to Audience…
And speaking of the power of words…headlines
are one of the most powerful parts of
advertising.
Nearly every type of advertising, whether spoken
or written, uses headlines.
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
30Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
1. We are champions of healthy living
© American Diabetes Association®
2. We mold water into excitement
© The Water Works, Inc.
3. We are red tape cutting specialists
© Synthesis Professional Services
4. We create workplace happiness
© Transwestern Commercial Services
5. We help CEOs control their business destiny®
© InterSource®
6. We help make your information work for you
© Chief Information Group
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
33Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
34Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
35Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
36
Dialogue to Audience…
Look at every business story element in your
organization.
Scan every one of them for consistency:
key words, messages, color, font, pictures,
graphics, copyrights, current and outdated
information, branding, logo, tagline, product and
service names, elevator speech, etc.
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
37Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
38
Dialogue to Audience…
Here’s an example of what I do for visual story
elements.
The green circles are positive comments. The
orange circles indicate areas to look at and re-
examine from a variety of messaging and visual
storytelling aspects.
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
39
Copyright © 2010
The Chief Storyteller®
, LLC.
All rights reserved.
www.TheChiefStoryteller.com
40
Dialogue to Audience…
Don’t make the mistake this company made. It
posted pictures of a “booze cruise” on its
website.
Are there business story elements you know you
need to remove, fix, and revise?
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results
Simplify: Write to the 10th
Grade Level
Plutoids are celestial bodies in
orbit around the sun at a
distance greater than that of
Neptune that have sufficient
mass for their self-gravity to
overcome rigid body forces so
that they assume a hydrostatic
equilibrium (near-spherical)
shape, and that have not cleared
the neighborhood around their
orbit.
— International Astronomical Union
Definition of a Plutoid, 6/2008
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
43Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
44
Dialogue to Audience…
Based on over 8 years of research, the process
follows the natural way we build relationships.
It blends marketing, messaging, strategic
planning, sales, and advertising with storytelling.
Each step has its own set of messages and story
elements. What’s your process?
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
46
StoryInventory
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
47Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
48
Dialogue to Audience…
As soon as you share any business story element
with someone, you relinquish absolute control.
He/she can tell anyone anything about your
story—the right way, the wrong way, or not at
all.
What do you think happens to your story as it is
retold and retold? I call this effect Story Decay.
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
49Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
50All images are copyright © with their respective organizations.Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
51Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
52Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
53Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
54Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
58Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
59Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
60Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
61Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results
63
Ira Koretsky
President & CEO
The Chief Storyteller®
LLC.
+1 (301) 718 – 8368
info@TheChiefStoryteller.com
Blog: www.TheChiefStoryteller.com/blog
Twitter: @chiefstorytellr
Newsletter: Monthly (visit our site)
Tip Guides: Email me
Slideshare: www.slideshare.net/chiefstoryteller
The Deliberate Storyteller
Turn Your Key Messages and
Business Stories into Results

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The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results

  • 1. The Deliberate Storyteller Turn Your Key Messages and Business Stories into Results
  • 2. 2 Note to Slideshare.net Readers…  This presentation is a 90-minute hands-on workshop on being a deliberate storyteller—a more compelling communicator.  I use Microsoft PowerPoint® as a complement, often using images and graphics alone.  To make it stand more on its own for this contest, I added numerous “context” slides.  Each context slide has a title of “Dialogue to Audience…” and contains a brief sample dialogue of what I say to the audience. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 3. 3 Dialogue to Audience…  What do they have in common?  What do you feel?  What do you think about?  Do they appeal to one or more of your senses? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com I’m going to quickly show you 5 advertisements. As you look, think of these questions:
  • 4. 4Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 5. 5Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 6. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 7. 7Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 8. Copyright © 2010 The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 9. 9 Dialogue to Audience… I’m going to quickly show you 5 images. These series of pictures came from an organization’s annual report. See if you can guess correctly the organization’s name. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 10. 10Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 11. 11Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 12. 12Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 13. 13Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 14. 14Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 15. 15 Dialogue to Audience… I interact for a minute with audience members as they try to guess FedEx Corporation. What does FedEx do? Delivers your package from point A to point B, on time. Not very sexy in and of itself. These images tell a compelling and engaging business story. Is your business story as effective as it can be? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 16. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 17. 17Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 18. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 19. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 20. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 21. 21Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 22. 22Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 23. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 24. 24Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 25. 25Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 26. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 27. 27 Dialogue to Audience… What do you immediately think of when I say, “First boss?” A name, emotion, positive, negative? What do you immediately think of when I say, “Favorite restaurant?” A name, emotion, place, food, country? I can change your emotional mindset easily by using the RIGHT WORDS. Are you using the right words and messages in your communications with your target audiences? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 28. Copyright © 2010 The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 29. 29 Dialogue to Audience… And speaking of the power of words…headlines are one of the most powerful parts of advertising. Nearly every type of advertising, whether spoken or written, uses headlines. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 30. 30Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 31. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 32. 1. We are champions of healthy living © American Diabetes Association® 2. We mold water into excitement © The Water Works, Inc. 3. We are red tape cutting specialists © Synthesis Professional Services 4. We create workplace happiness © Transwestern Commercial Services 5. We help CEOs control their business destiny® © InterSource® 6. We help make your information work for you © Chief Information Group Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 33. 33Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 34. 34Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 35. 35Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 36. 36 Dialogue to Audience… Look at every business story element in your organization. Scan every one of them for consistency: key words, messages, color, font, pictures, graphics, copyrights, current and outdated information, branding, logo, tagline, product and service names, elevator speech, etc. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 37. 37Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 38. 38 Dialogue to Audience… Here’s an example of what I do for visual story elements. The green circles are positive comments. The orange circles indicate areas to look at and re- examine from a variety of messaging and visual storytelling aspects. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 39. 39 Copyright © 2010 The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 40. 40 Dialogue to Audience… Don’t make the mistake this company made. It posted pictures of a “booze cruise” on its website. Are there business story elements you know you need to remove, fix, and revise? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 42. Simplify: Write to the 10th Grade Level Plutoids are celestial bodies in orbit around the sun at a distance greater than that of Neptune that have sufficient mass for their self-gravity to overcome rigid body forces so that they assume a hydrostatic equilibrium (near-spherical) shape, and that have not cleared the neighborhood around their orbit. — International Astronomical Union Definition of a Plutoid, 6/2008 Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 43. 43Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 44. 44 Dialogue to Audience… Based on over 8 years of research, the process follows the natural way we build relationships. It blends marketing, messaging, strategic planning, sales, and advertising with storytelling. Each step has its own set of messages and story elements. What’s your process? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 45. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 46. 46 StoryInventory Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 47. 47Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 48. 48 Dialogue to Audience… As soon as you share any business story element with someone, you relinquish absolute control. He/she can tell anyone anything about your story—the right way, the wrong way, or not at all. What do you think happens to your story as it is retold and retold? I call this effect Story Decay. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 49. 49Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 50. 50All images are copyright © with their respective organizations.Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 51. 51Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 52. 52Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 53. 53Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 54. 54Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 55. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 56. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 57. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 58. 58Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 59. 59Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 60. 60Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 61. 61Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
  • 63. 63 Ira Koretsky President & CEO The Chief Storyteller® LLC. +1 (301) 718 – 8368 info@TheChiefStoryteller.com Blog: www.TheChiefStoryteller.com/blog Twitter: @chiefstorytellr Newsletter: Monthly (visit our site) Tip Guides: Email me Slideshare: www.slideshare.net/chiefstoryteller The Deliberate Storyteller Turn Your Key Messages and Business Stories into Results

Notes de l'éditeur

  1. As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.
  2. As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.