3. Timeline Last day
March April May of class
9 16 23 30 6 13 20 27 4 11 18 25
Strategy Present final projects
(two days)
Research and discovery
creative user
brief personas Validation
Design
Interaction design
Present
sitemap Site development revisions
wireframes
Production
5. Strategy
Letʼs think about Strategy to help us
understand what we want to learn during
research.
• Marketing Research
‣ Is there a viable market for my product or service?
‣ Where are the best markets?
• User Research
‣ How do users use my product or service?
‣ Why do they use it?
‣ What are my usersʼ goals? 7
6. Research & Discovery
During the Research & Discover phase we want to
learn about our the product or service and learn about
our usersʼ goals
• Letʼs ask a few questions to help us think about this:
‣ Who/What?
‣ How much?
‣ Where?
‣ When?
‣ How?
‣ Why?
Inspiration: The Back of the Napkin, by Dan Roam 8
7. Creative Brief
One page that describes:
• Project summary
• Goals and mission of the site
• Primary audience
• Site features
9. Ethnographic Research
• Observe how users behave, what their
habits are, and what their goals are
• Normally conducted by living with your
subjects and observing their daily lives
• However, we can conduct this type of
research by interviewing users to get
(roughly) the same information
9
10. Interview Questions
• When was the last time you...?
• How did it feel when you...?
• Why do you...?
• Walk me through the steps from beginning
to end of what you did the last time you...
• Do you talk to friends or relatives about...?
10
11. User Personas
• Used to synthesize and
document what was
learned during user
research
• Fictitious person who
represents a distinct group
of users
• A tool for designers to
empathize with users
11
14. Sitemaps
• Before writing,
designing, or coding,
determine what the
scope of your site
will be by creating
sitemaps
• Use Adobe Illustrator
15. Wireframes
• After the sitemap is created, determine:
‣ what will go on each page,
‣ how the navigation will work,
‣ how much room there will be for content
• Use wireframes as a visual checklist for
the functionality and layout
16. Wireframes
• Create wireframes for the key pages of
your site
• Usually start with the Home Page and
Basic Sublevel pages
16
17. Homework due March 30
• Conduct User Research by interviewing at
least two people who would user your product
or enjoy your service
• Create a User Persona by April 13
• Build a Sitemap
• Create two Wireframes: Home Page and
Sublevel Page
• Read the chapter "Page Design" in Web Style
Guide
Notes de l'éditeur
•    Guillermo Gómez-Peñao    Virtual Barrio @ The Other Frontier – Communication, Mobilization, Utopias, Identity, Language, and the Internethttp://www.fundacion.telefonica.com/at/egomez.html o    “…we were perplexed by the fact that when referring to cyber-space or the net, they spoke of a politically neutral/raceless/genderless and classless "territory" which provided us all with "equal access", and unlimited possibilities of participation, interaction and belonging, specially "belonging"(in a time in which no one feels that they "belong" anywhere).”
