Effective Online Video Production and Distribution

Effective Online Video Production and Distribution Renee Basick Matt Howard

Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object]

I. Producing Video for the Web

Producing Video for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event Recordings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasts / Vodcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Podcast / Vodcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting Up Your Podcast / Vodcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RSS 2.0: Media Enclosures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-purposing Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shooting Video for Multiple Uses ,[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-purposing media Scale-down, not up. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DV: online vs. broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web = Broadcast? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shooting video for the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quality is key ,[object Object],[object Object]

The future of resolution… ,[object Object],[object Object],[object Object],[object Object],[object Object]

SHOOT HD. (Don’t be afraid of equipment costs.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So…what do you need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On a very, very tight budget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Shooting for the (very) small screen

Minimize visual complexity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frame composition ,[object Object],[object Object],[object Object]

Frame Compostion… ,[object Object],[object Object],[object Object],[object Object]

Frame Composition… ,[object Object],[object Object],[object Object]

Lighting to make your subject look good (and you!) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lighting set-up example: http://www.arri.com/info down/light/broch/arri_lighting_handbook_english.pdf

Tips for video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Editing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Overall length ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Great graphics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Importing Graphics ,[object Object],[object Object],[object Object]

How to avoid distortion… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Title bars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FAQ: include Q&A? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Compression (A fine art) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which formats? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The skinny on codecs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Compromise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making your video findable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recording audio (The ear does not forgive!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you will need: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$699

Recommendations (budget) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$229-329 + $59.95

Some options… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A few tips for wireless mics: ,[object Object],[object Object],[object Object],[object Object],[object Object]

The outdoor audio challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips & Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Renee’s Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. Distributing Your Content

Distributing Your Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Marketing (WOM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Research at Chicago ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Establishing Content Relationships with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching Public Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching Professional Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]

Importance of Quantifying Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building Tools for Campus-wide Use ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Mind Online ,[object Object],[object Object],[object Object]

Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Online Video Production and Distribution

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