1. I-MING HUANG

2. | INDEX
Product Development
MYTANDA collaborated with DBApparel
MOODY collaborated with BTicino
Brand Extension
Postabacchi proposal to Posteitaliane Group
Posta Vacanza proposal to Posteitaliane Group |
LOGO Design
Postabacchi
Posta Vacanza
MYTANDA
BTicino “Boundless- Senza Confini”

3. Product Development
MYTANDA collaborated with DBApparel
MOODY collaborated with BTicino

4. MYTANDA collaborated with DBApparel
Abstract
DBApparel
DBApparel
LifeStyle
Product Development

5. MYTANDA collaborated with DBApparel
.
.
$%*$+,-%(.!
()"##%(! !"#$%&'!
)&/+,-%(.!
Main players
Underwear Market in Italy in Disposal Underwear Market Consumer Purchasing behavior
Product Development

6. MYTANDA collaborated with DBApparel
24
CONCEPT KEYWORDS
NATURAL EXPERIENCE
PURE SEDUCTION
PLEASURE
always on the move
young & fun
Easy Adaptable
Product Development

7. MYTANDA collaborated with DBApparel
3##4$5&'()*#!
DON’T WORRY!!! F..K !!!
I have Mytanda with me.. I have my period and
no change for my
underpants
HOW CAN I DO?!? +,-./*%&&
.0'(1)2&'()*#!
And NOW!!!
It is your problem! I
where can we wash our have with me the
underpants? weekly packet of
Mytanda!!!
!"#$%&'()*#!
Models and Color Board
Packaging Models & Materials
!"#$%#&'-)**'&+' !"#$%#&'(*)('&+' !"#$%#&'()(*'&+' !"#$%#&'(,)'&+' !"#$%#&'(-.'&+'
105
15
made by PLA (comes from corn):
45
30
biodegradable, recyclable, compostable
disposable pack!! insulating. 30 30
1 pz week weekend
the underwear is folded inside 7 pz 3 pz
Bamboo Fiber
Features: made by Paperboard: (comes from cellulose):
biodegradable, recyclable, compostable
similar to silk,smooth and soft
touch,lower cost,antibacterial,
100% biodegradable, breathable,
adsorbent thermo insulating,
an-allergic
Product Development

8. Product Development
MYTANDA collaborated with DBApparel
MOODY collaborated with BTicino

9. MOODY collaborated with BTicino
Abstract
Action- Reaction
MOODY BTicino
Product Development

10. MOODY collaborated with BTicino
MOODY
MOODY
Product Development

11. Brand Extension
Postabacchi proposal to Posteitaliane Group
Posta Vacanza proposal to Posteitaliane Group |

12. Postabacchi proposal to Posteitaliane Group
Abstract
Tabachhi
Tabacchi
Brand Extension

13. Postabacchi proposal to Posteitaliane Group
Tabacchi
Tabacchi
Tabacchi
Brand Extension

14. Postabacchi proposal to Posteitaliane Group
Brand Extension

15. Brand Extension
Postabacchi proposal to Posteitaliane Group
Posta Vacanza proposal to Posteitaliane Group |

16. Posta Vacanza proposal to Posteitaliane Group
Abstract
“ ”
Brand Extension

17. Posta Vacanza proposal to Posteitaliane Group
Services in Posteitaliane Group
Travel Money management,
Other Service saving, investment, loan
Additional Service
Flight ticket selling
ing g -Pay
and picking–up in nn uin Needs m
- Ma ents de
post o ce pla ce iss il ho a
Financial Postal ur
To uran ent ldin ling
- s g
Service Service - In ocum g on n
ati
- D eckin mod rtatio
ch com spo
n
- Ac d tra
g
an okin
bo
Insurance
Service
High Margin Niche
Market
Posteitaiane
Group market
Mass
Low Margin Mass Market
Brand Extension

18. Posta Vacanza proposal to Posteitaliane Group
Starting Point How to plan the holiday?
New Holiday Experience Travel Agency
How can holiday happen and to plan a holiday?
“ ”
TRAVEL INSURANCE
TRAVEL PLANNING:
Transportation,
accommodation,
city tour, payments…etc.
HOLIDAY PLANNING
TELEPHONY
HOLIDAY PAYMENT
INVESTMENT:
Posteitaliane
Group,
Alitalia Airline
MAIL HOLDING
Leisure Industries
Brand Extension

19. LOGO Design
Postabacchi
Posta Vacanza
MYTANDA
BTicino “Boundless- Senza Confini”

20. POSTABACCHI Tabacchi
Postabacchi Tabacchi Posta( Tabacchi
LOGO Design

21. POSTA VACANZA
Posta Vacanza
Posta Vacanza (
LOGO
LOGO Design

22. MYTANDA
PANTONE 1777 EC
RGB : 255 - 127 - 150
CMYK : 0 - 64 - 21 - 0
MYTANDA my = it is mine Tanda = mutanda + panda
LOGO Design

23. BTicino “Boundless- Senza Cofini” BTicino LOGO
“Boundless- Senza Confini” BTicino 2009
“ ” “ ”
LOGO Design

24. THANKS