The document discusses China's growing outbound tourism market and its impact on the global tourism industry. It provides statistics on the rapid growth of Chinese tourists traveling domestically and internationally. It also outlines some of the challenges foreign tourism companies face in China, as well as opportunities for western companies to succeed in China's tourism sector. Contact information is given for a consulting firm that assists international tourism companies seeking to access the Chinese market.

1. investing in China’s tourism future 中国旅游业发展咨询有限公司

5. Chinese Outbound Travel

6. China outbound tourism will greatly impact the international tourism industry by 2020, accounting for the single largest source of international tourism. Each and every tourism organisation and company needs to formulate a China strategy and prepare the ground work now.

9. Size of outbound market 12,000,000 2001 Turkey / Egypt Germany / South Africa EU / Africa UK / Russia / South America Caribbean / Mongolia 16,600,000 20,220,000 28,850,000 31,000,000 34,000,000 2002 2003 2004 2005 2006 Japan / ASEAN 10,472,600 2000 Australia / New Zealand 9,232,400 1999 8,425,600 1998 5,323,900 1997 5,060,000 1996 Hong Kong/Macau 4,520,000 1995 Approved Destination Status DEPARTURES YEAR

18. Chinese Inbound and domestic Travel

20. Photograph by very kind permission of Mr Li, Cultural Heritage Management Officer, Matisi Scenic Area Administration Office Foothills of the Qilianshan, western Gansu

26. Thanks to Silk Road hotels

27. Examples of tourism culture differences

30. China Travel Industry blog Total amount debited from card (UK Pounds ) £1,041.20 £1,041.20 Payment for flights booked with British Airways will appear as a separate item on your statement as British Airways PLC. Visa Delta/Debit , Payment card used **** **** **** 9865 Payment Summary 2 piece(s) Baggage allowance Premier Economy BA0038 British Airways Heathrow (London) United Kingdom Beijing China 15:10 23 Jun 11:25 23 Jun 2 piece(s) Baggage allowance Premier Economy BA0169 British Airways Pu Dong (Shanghai) China Heathrow (London) United Kingdom 07:59 17 Jun 3:55 16 Jun Total amount debited from card (UK Pounds ) £1,041.20 £1,041.20 Payment for flights booked with British Airways will appear as a separate item on your statement as British Airways PLC. Visa Delta/Debit , Payment card used **** **** **** 9865 Payment Summary 2 piece(s) Baggage allowance Premier Economy BA0038 British Airways Heathrow (London) United Kingdom Beijing China 15:10 23 Jun 11:25 23 Jun 2 piece(s) Baggage allowance Premier Economy BA0169 British Airways Pu Dong (Shanghai) China Heathrow (London) United Kingdom 07:59 17 Jun 3:55 16 Jun

32. The China Outbound Travel Handbook “ an excellent introduction to an amazingly complex market... relevant to every sector of the tourism business... contains lots of tips and practical advice for suppliers and is written in a down-to-earth style, with a minimum of meaningless statistics...” BBT Online, Belgium