WTM-ChinaContact 2008 Presentation

Exclusive Travel Options in China Presented by Albert Ng World Travel Mart (WTM) November 12th 2008 Experience China Differently…

KEY MESSAGES ,[object Object],[object Object],[object Object],Experience China Differently!

85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS * Guilin is located in Guangxi province; Chongqing is the departure point for Yangtze River Cruises; and Xian’s famed Terracotta warriors are in Shaanxi Province Source: China Statistics Yearbook, Jan – Dec 2005 Coastal and heavily tourist-frequented provinces / municipals Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guangxi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing

NO WONDER THESE ARE COMMON SCENARIOS IN CHINA… The Great Wall The Forbidden City

THE REST OF CHINA – AND ITS WORLD-CLASS SITES Provinces with less tourism Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guang- xi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing Source of the world’s greatest rivers (Mekong, Ganges, Irrawaddy, Yellow, Yangtze) The world’s greatest bio-diversity of plant species Himalayan and the Pamir ranges Matriarchal clans and ethnic hill tribe The Silk Road Desert trekking in the footsteps of Genghis Khan Reliving the scholar-gentry life in China’s cities of canals Legacies of Religion: Tibetan Buddhism and Islam NOT EXHAUSTIVE

OVER 95% OF MARKET IS DOMINATED BY MASS TOURISM Low High Backpacker Photo-taker Exclusive luxurer Infrastructure required Spending level and service level required Low High Dominant Segment Wealthy Adventurer

EXCLUSIVE OPTIONS BEGINNING TO EMERGE WITH GOV’T EFFORTS – PROVINICIAL LEVEL Source: Yunnan University, Institute of Ecology Segments Government effort Core protected areas Buffer area to protected area Peripheral area to protected area Economic centers Agricultural area A B C D E B C C E C D E ,[object Object],[object Object],[object Object],A A B B C D A E A A E E E A ILLUSTRATIVE

… SITES ARE ALSO REPLICATING THIS EFFORT Private access to Chunghua Palace 乾隆花园 Evening Gala Dinner at Tai Temple Research studies at Qianlong Garden

EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS The Banyan Tree Group (Yunnan and Hainan Island) Restored hotels in Shanghai

EMERGING SUCCESSES IN PRIVATE SECTOR - SITES Wuzhen – Venice of the East Longsheng – Li’an Lodge Terraced ricefields Crosswater Lodge (Guangdong Province) Revitalizing sites in Guangxi and Hangzhou

LUXURY CAMP OPERATED BY WILDCHINA – YUSHU ,[object Object],[object Object],[object Object],[object Object]

HIKING ON THE WILD WALL ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Hiking and Wilderness ,[object Object],[object Object],[object Object],[object Object],UNIQUE EXPERIENCES ACROSS CHINA SAMPLE WILDCHINA PROGRAMS Cultural Wildlife and nature ,[object Object],[object Object],[object Object],[object Object]

FOR MORE INFORMATION, PLEASE VISIT US AT WWW.WILDCHINA.COM OR CONTACT US AT [email_address]

OUR TRAVEL PHILOSOPHY – INSPIRE CLIENTS THROUGH UNIQUE AND MEANINGFUL EXPERIENCES 1. Unique experiences 2. Community interaction 4. Events and adventures 3. Expert guides 5. Sustainable tourism 6. Attention to detail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YUNNAN RICH AND DISTINCTIVE TOURISM RESOURCES Other views Flora and fauna Lakes and rivers Social and Art History Religion Distinctive culture Spectacular nature Land topography Ethnic people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Interviews ,[object Object],[object Object],[object Object]

1-DAY SAMPLE PROGRAM - EASY HIKE ON THE WILD WALL

WTM-ChinaContact 2008 Presentation

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WTM-ChinaContact 2008 Presentation