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5. •

6. •
“Apple
is
committed
to
bringing
the
best personal
computing experience to students,
educators, creative professionals
and consumers globally through
innovative hardware, software and
internet offerings.”

7. Apple’s first slogan, “Byte into an Apple”,
was coined in the late 1970s.From 1997-2002. Apple
used the slogan “Think Different” in advertising
campaigns. Although the slogan has been retired .it is
still closely associated with Apple. Apple also has
slogans for specific product lines – for example,
“ithink, therefore imac” was used in 1998 to promote
the imac and “say hello to iphone” has been used in
iphone advertisements.

8. vision
“Man is the creator of
change in the world. As
such he should be above
systems and structures and
not subordinate to them.”

10. BIOGRAPHY OF STEVE JOBS
Full name
Steven paul jobs
born
Fabruary 24,1955
Died
October 5,2011(aged 56)
Cause of death
Metastatic insulinoma
Residence
Palo alto, california,US
Nationality
American
Alma mater
Reed college (dropped out)
Occupation
Co-founder, chairman &CEO,
Apple inc.
Co-founder and CEO,
Pixar
Founder and CEO,
NeXT inc.
Years active
1974-2011
Board member of
The walt disney company
Apple Inc.

11.  Steve Jobs was born on February 24, 1955, in the city of San
Francisco.
 His biological mother was either an unwed graduate student
named Joanne Simpson, and his biological father was a political
science or mathematics professor, a native Syrian named
Abdulfattah John Jandali.
 Being born out of wedlock in the puritan America of the 1950s, the baby was put up for
adoption.
 Joanne had a college education, and she insisted that the future parents of her boy be
just as well educated.
 Unfortunately, the candidates, Paul and Clara Jobs, did not meet her expectations:
they were a lower-middle class couple that had settled in the Bay Area after the war.

12.  Paul was a machinist from the Midwest who had not even
graduated from high school.
In the end, Joanne agreed to have her baby adopted by them,
under the firm condition that they later send him to college.
Paul and Clara called their son Steven Paul.
While Steve was still a toddler, the couple moved to the Santa
Clara county, later to be known as Silicon Valley.
They adopted another baby, a girl called Patti, three years later in
1958.

13.  Steve was quite a turbulent child.
 He really didn‘t care about school for some time — until he
reached the 4th grade, and had Imogene ―Teddy‖ Hill as a
teacher.
 She was one of the saints of my life. She taught an advanced
fourth grade class, and it took her about a month to get hip to my
situation. She bribed me into learning.
 She did bribe him, with candy and $5 bills from her own money.
 He quickly became hooked — so much so that he skipped the 5th grade and went
straight to middle school, namely Crittenden Middle School.
 It was in a poor area. Most kids did not work much there, they were rather fond of
bullying other kids, such as the young Steve.

15.  Before Steve got married, he was committed to his work.
 He was at work the whole day and only came home to have a quick dinner and a short
night at his home, (which was a mansion located on the Woodside.)
 But his habit stopped as soon as he married Lauren Powell, in 1990 because he spent
much more time with his new born son named Reed, and his 2 daughters Erin and Eve
who were born after Reed.
 His other teenage daughter Lisa, (a daughter he had with his old girlfriend
Chris-Ann Brennan), was taken into the family.
 Steve's life was changed when he became a father.
 He cared a lot about his children and their education.

16.  Some examples of him caring for his children is he attended their parent/teacher
meetings, did not allow them to watch TV, and had them eat healthy.
 Steve Jobs often talked about how he would try to balance his life of being a father,
and his work.
 Here is a quote Steve Jobs said in a interview about his life, which included his family:
"That was one of the things that came out most clearly from this
whole experience [with cancer]. I realized that I love my life. I really
do. I've got the greatest family in the world, and I've got my work.
And that's pretty much all I do. I don't socialize much or go to
conferences. I love my family, and I love running Apple, and I love
Pixar. And I get to do that. I'm very lucky."

17. • Established : On 1st April, 1976.
• Founders : Steve Jobs, Steve Wozniak And Ronald
Wayne.
• Industry :
» Computer hardware
» Computer software
» Consumer electronics.
• Total Revenue : US $ 65.23 billion (FY 2010)
• Employees : 49,400 people
• Number Of Location : 317 retail stores

18. Major
hardware products
•
•
•
•
•
Apple TV
i pad (original, 2)
i phone (3G, 3Gs, 4, 5)
i pod (Classic, Nano, Shuffel, Touch)
Mac computers(i mac, Mac Book air, Mac
Book Pro, Mini)

19. Major
Software Products
•
•
•
•
•
•
•
Mac OS X
i OS
i Tunes
i Work
Quick Time
Safari
i Life

20. Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud

21. Careers

22. Apple
Pixar
NeXT

23.  Steve Jobs' career with Apple Inc. started when he created it
with Steve Wozniak in 1976.
 At the time, Steve noticed that all the computers being sold
were mainframe ones, (computers which take up basically a
whole room and the cost is great).
 So he and Steve redid the designs they were working on to
build personal computers,(computers much smaller and the price
much cheaper then the mainframe computers).
 The solution to this was Apple II, a computer that came put together, opposed to the
Apple I which required you to buy separate pieces.
 The Apple II started being sold in 1977 and after a year of being sold, made a huge
amount of money, $2.7 million.

24.  The Apple II started being sold in 1977 and after a year of being sold, made a huge
amount of money, $2.7 million.
 Apple Inc. made history in earning money because they made $200 million dollars in a
3 year period. In 1983, Steve Jobs released Lisa, a computer that required owners to
have some experience with computers.
 Lisa did not sell very well, due to the fact that other personal computers from other
competitors, were selling at a lower price.
 Apples biggest competitor was International Business Machines.
 Steve Jobs resigned in 1985, due to the failure of the Macintosh.
 The Macintosh was a computer that had icons, (today, some icons are photo booth
and iMovie), and an arrow on thenscreen, called a mouse.

25. NeXT

26.  Steve said he wanted to leave Apple to work on a more advanced computer, and he
would take the best engineers from the Mac team and start a new company called
NeXT.
 Apples response to this was threatening to sue him.
 With that in mind, Steve Jobs just left. Later in 1988, the NeXT computer was
introduced at a big event held in San Francisco, and the company wanted the NeXT
computer to end up in schools.
 But unfortunately, the computer did not sell well because of its black and white screen,
and ability not to hook up to other computers.
 Since Steve Jobs was such a perfectionist, the release date kept being delayed.
 The operating system of the computer, was called NeXTSTEP.
 Sales were so bad, that they started selling the computer to businesses.

27.  Steve went to Pixar. At the time, Pixar was making
hardware and software.
 But Steve decided to close the hardware business
because it was not making enough money.
 Pixar focused on their software that created 3D animation.
 It was called RenderMan.
 Pixar soon started making animated commercials.
 These commercials were able to keep the business going.
 Pixar even signed a contract with Disney but Disney ended up canceling the contract
to make the movie that would become Toy Story.
 With the canceled contract and a failing company, Steve Jobs was at the lowest point
of his career.

28.  In 1976, Steve Jobs and Steve Wozniak started their
own company.
 They called it Apple Computer Company. The reason
the name is "Apple" Computer company is because Steve
was on an apple farm with his commune group, and he
thought a apple was pretty basic, and simple.
 So he told Steve Wozniak, and he agreed with Steve and
that is how the company got its name.
 So he told Steve Wozniak, and he agreed with Steve and that is how the company
got its name.

29. 
Apple’s history starts with the story of
two young and exceptional people who began
builting a computer in their garage and
launched the microcomputer revolution. it’s
the story of two `Staves’ : Steven P jobs
Stephen G Wozniak

30. Apple Has Been Created In
1976 By Steve Jobs, Steve
Wozniak And Ronald Wayne In
Cupertino, California. They all left
ATARI computers to create their
own company.
Apple’s first Headquarter
was the Job’s parents garage
where Jobs and Wozniak design
their first computer kit : the
Apple 1.

32. •
It's Because It Was Steve Jobs' Favorite
Fruit As His Diet Was Purely Fruit At The Time.
•
Woz Couldn't Think Of A Better Name,
And Jobs Joked That It Got Apple Ahead Of
Atari In The Phonebook.

33.  The first product Apple ever sold, was the Apple I.
 The Apple I was sold as a put together circuit board because it did not have features
such as a keyboard, or monitor.
 The owner of the Apple I, would have to add a keyboard and wooden case.
 This product was hand made/built by Steve Wozniak, (one of the co-founders of Apple
Inc), and was first shown to the public at the Homebrew Computer Club.
 The Apple I started being sold in July of 1976.
 It was sold at the price of $666.66 back then.
 The reason that the digits repeat, is Steve Wozniak liked repeating numbers.
 The price of the Apple I was reduced to the price of $475,(probably due to the fact that
the Apple II would start being sold).

34.  The Apple I kept on selling, even when the Apple II started selling in June of 1977.
 But sadly enough, the Apple I stopped officially being sold in October,1977.
 In 2008, there was an estimate of 30-50 Apple I computers existing,which makes them
a RARE collector's item.
 Since the prices of products have gone up over the years, the Apple I would have cost
$2,572 in the year of 2010, if they had not stopped being sold.

35. Processor
•CPU: MOS Technology 6502
•CPU Speed: 1MHz
•Bus Speed: 1MHz
•Register Width:8-bit
•Data Bus Width: 8-Bit
•Address Bus Width: 16Bit
•Onboard RAM:8KB
•Maximum RAM: 65KB
•Video RAM: 1KB
•Max resolution: 60.05Hz, 40 24
character
•The Apple I was based on the MOStek
6502 chip, whereas most other "kit"
computers were built from the Intel 8080.

37.  Apple Inc's first logo was drawn by Ronald Wayne,(co-founder of Apple ,but later gave up his
spot in the company for $2,300).
 His logo was of Sir Isaac Newton, sitting under an apple tree.
 But no sooner was his logo published, when it was replaced by a rainbow colored apple,
created by Rob Janoff, a graphic designer.
 The rainbow colored logo has a piece of the apple bitten out.
 The reason for this, is so the apple is not mistaken for a cherry.
 Steve Jobs was all for this logo.
 The rainbow theme was used from 1976-1998. In 1998, Apple Inc. decided to change the
apple to a black and white theme.

38.  They did this at the same time they introduced their new product,
the iMac.
 But they switched to an aqua theme from 2001-2003.
 But yet again, Apple Inc. changed it to a glass theme.
 he glass theme has been the apple theme ever since.
 The apple was dedicated to Alan Turing, (an English mathematician,
logician, crytanalyst, and computer scientist), because the bitten part of
the apple represented his method of success.

41. in 1977,Apple 2 was released for
$1298.
had color graphics – a first for a
personal computer.
Originally used an audio cassette
drive for storage but later it was
replaced by a floppy disk drive.
Supported the BASIC Program.
Had 64 KB of memory.
And with a software called VisiCalc
which
was
Apple’s
“killer
Application”: a spreadsheet program.

42. •Processor
•CPU: SynerTek 65C02
•CPU Speed: 1 MHz (IIc)/4 MHz (IIc+)
•Bus Speed: 1 MHz (IIc)/4 MHz (IIc+)
•Register Width: 8-bit
•Data Bus Width: 8-bit
•Address Bus Width: 16-bit
•ROM: 32 kB
•Onboard RAM: 128 kB
•Maximum RAM: 1 MB (See Notes)
•Video
•Monitor: Standard 9" Green monochrome, optional LCD panel
•.
•Storage
•Floppy Drive: 140 kB 5.25" (IIc)/800 kB 3.5" (IIc+)
•Input/Output
•Floppy: DB-19
•Joystick/Mouse: DE-9
•Audio Out: mono mini (IIc only)
•Speaker: mono
•Weight: 7.5 lbs.
•Power: 18 Watts
•Dimensions: 2.5" H x 12" W x 11.5" D

44.  The new company got ready to show off their product at the West Coast Computer
Faire, a conference held in San Francisco in April 1977.
 It was only a prototype, but the plastic case definitely made the Apple II look like a
professional product.
 Steve negotiated a prime spot for Apple‘s booth, and took precious advice from both
Mike Markkula and Regis McKenna.
 That‘s why he bought his first suit for the occasion.
 Apple Computer received 300 orders for the Apple II on the show alone, twice as
much as the total number of Apple I‘s ever sold! But this was just the beginning.

45. Success and failures

46.  In many ways, the Apple II was both the start and the symbol of the personal
computer revolution of the early 1980s.
 Although there were many competing personal computers on the market — such as
the Commodore PET or Radio Shack‘s TRS-80 — the Apple II clearly set itself apart
very early on, and soon embodied the personal computer in the public consciousness.
 It was all over the media, and its sales skyrocketed throughout 1978, 1979 and 1980.
 It was not only about the Apple II‘s appealing design, its integrated keyboard, or its
ability to plug into any TV to display color graphics or play sounds.
 Its built-in BASIC interpreter was also critical to its success, as it made the writing of
compatible software very easy.
 Woz used it himself to write the first program to ever run on the machine, a game
called Breakout.

47.  The eight expansion slots in Apple II made a difference, too. Woz decided to
implement them against Steve Jobs‘ will, and this proved a wise move, as they allowed
for all kinds of new features and software to be added to the machine.
 One of those features was Disk II, a floppy disk drive Apple started shipping in early
1978.
 It made the sharing and installing of new software very easy — soon the supply of
Apple II software was thriving.
 But probably the most important push toward the Apple II‘s success was not from
Apple.
 It was a piece of software called VisiCalc — the first spreadsheet ever brought to
market.
 VisiCalc worked only on the Apple II, and it was a revolution in itself.
 Millions of accountants, small businesses, or even private individuals that cared about
their money, could now do in minutes calculations that would have taken them weeks to
perform by hand.

48.  Apple Computer was growing at an incredibly fast rate.
 The numbers were mind-blowing: from 2,500 Apple IIs sold in 1977,
8,000 were sold in 1978, and up to 35,000 in 1979.
 Remember there was no market for personal computers before! The
company earned $47 million in revenues in fiscal year 1979, making
Steve Jobs a millionaire on paper (he owned $7 million worth of
private stock).
 The company‘s board of directors, including its new members such as Arthur Rock
and Don Valentine, began to discuss taking Apple public.
 Meanwhile, the engineers in Cupertino started working on Apple‘s future.
 Several projects came into being in those early years. First, in late 1978, there was
the Apple III, which was supposed to build on Apple II‘s legacy.

51. 






Steve Jobs was the founder and inspiration for the Apple
Company, but he was slowly pushed out for “aggressive and
underhanded tactics”
Employees said he had a temper, and was usually stubborn
After an internal power struggle, he was eventually kicked off
the board of directors
Jobs protested and resigned, even though he stayed the
chairmen for some time. He was so upset, he sold all but one of
his Apple shares
During this time, Jobs bought what became “Pixar” from
Lucasfilm for $5 million
He also started the computer company “NeXT Computer”
Though it never went very mainstream, due to high costs, it was
responsible for many important innovations, including “NeXT
Mail”, Jobs email program that supported embedded graphics
and sounds and the original World Wide Web system(www)

52. Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive
Officer”, with a salary of just $1. However, gifts like a $46 million jet and just under 30
million shares of restricted stock make him very well off to say the least
 Pixar, which Jobs bought in 1986, has been responsible for films such as “Toy Story”,
“Finding Nemo”, the Walieand “The Incredibles” etc.
 Relations with Disney were getting tough, and Jobs announced that they would find a
new partner in 2004. But, when Eisner was replaced by Bob Iger in 2005, he improved
relations, and Disney bought Pixar for $7.4 billion.
 This made Steve Jobs the largest single shareholder of the Walt Disney Company, with
7% of the stock
By this we can say that Steve JOB’s is not only a Innovator..but he is also good ENTERPRENEUR.
He all together started three companies which redefines the world thinking process and
Revolutionised the IT industry as well as ANIMATION field.


53. Situation Analysis
Organizational Structure
•
•
Non-traditional (unlike IBM)
- Team and department divisions
- Very informal and non-hierarchical
Jobs still very much in control
Source: The Wall Street Journal; ICMRIndia; Apple Insider
(Internal Factors)
•
•
Corporate headquarters in Cupertino, CA
Most manufacturing in China
– Supplier code of conduct
– More than 200 stores directly under
apple

54. •
•
•
•
•
Released on may 1980.
Had 28 KB of RAM.
Designed for business-expensive.
It’s cost is for $4300.
Had lots of problem – didn’t do well….

55. • In the search for innovation Steve jobs took a team of
Apple staff to Xerox PARC (Palo Research Centre)
• Here they were given a glimpse at the future and
explored completely new approaches to computing

56. • In 1979 Jobs and some other Apple employees visited
the Xerox PARC( Palo Alto Research Centre). There
they saw Xerox Alto. “The environment of the screen
was graphically based” with icons, with a mouse for
pointing at them, windows and pull-down menus.
Thus the user could ”interact easily with the computer
without ever typing a single letter”

57. • Development of the Lisa began
in 1978 and was released in
1983
• The first computer to use a
Graphical User Interface (GUI)
i.e. the use of a mouse to select
on screen buttons
• Had 1 MB of RAM.
• Targeted
toward
business
customers.
• The Lisa had a Motorola 68000
Processor.
• It was expensive and didn‘t sell

58. • Released in 1984
• Although not as successful as Apple predicted, it soon
became popular with anyone who needed an easy to
use computer with a mouse and a graphical interface

59. Released with much fanfare in January of 1984,

 the Macintosh was the first affordable computer to include a
Graphical User Interface.
It was built around the new Motorola 68000 chip, which was
significantly faster than previous processors, running at 8 MHz.
 The Mac came in a small beige case with a black and white
monitor built in.
It came with a keyboard and mouse, and had a floppy drive that
took 400 kB 3.5" disks--the first personal computer to do so.
 It originally sold for $2,495.

60. In 1987 the Mac II was the first computer to have computer
graphics
 A basic system with 20 MB drive and monitor cost about $5200
 A complete color-capable system could cost as much as
$10,000 once the cost of the color monitor, video card, hard
disk, keyboard and RAM were added.


61. 
In 1989 the Macintosh Portable was Apple‘s
first attempt at building a portable computer.

62. More portable efforts..
PowerBook 100






Released in 1991
40 MB hard drive
8 MB RAM
$2500
Helped Apple to gain some
revenue
established layout of the
laptop computers
62

63. Quadra 950


The Macintosh
Quadra 950 was the
third desktop
computer in Apple
Computer's ‗Quadra‘
line
It was the most
powerful Mac of its
time with a MC68000
based processor

65. 1991-‘95
1991:System 7- upgraded OS which added colour to
interfaces and new networking capabilities
The Performa lines of Macintosh LC- a disaster
Apple tastes failures of many other products including
digital cameras, portable CD audio players, speakers,
video consoles, and TV appliances
Microsoft gains market with cheap commodity
personal computers
1994: Apple allied with IBM and Motorola in the AIM
alliance.

66. Product
Cost
Storage
RAM
Year
Apple I
$666
---
8 KB
1976
Apple II
$1298
Floppy
64 KB
1977
Apple III
$4300
Floppy
128 KB
1980
Apple Lisa $10,000 Floppy
1 MB
1983
Macintosh $2495
128 KB
1984
(for business)
(for business)
Floppy

67. • Apple's top three hardware competitors are
Dell, Hewlett-Packard, and
IBM.
• In addition, Apple competes with Microsoft in
many areas of the personal computer
software industry.

68.  Founded in 1984 by Michael Dell, Dell lnc. (www.dell.com) was the.
 largest manufacturer of personal computers in 2004.
 Dell's greatest strength is its ability to drive down costs through its
direct sales approach.
 Dell has nearly perfected the cost and quality control aspects of justin-time manufacturing, and thereby has enjoyed a tremendous
advantage over its rivals in quality and production costs.
 Dell is not known for innovation. Dell has limited itself to
few product categories outside of its core computer hardware.
 Dell's sales of items such as printers, network switches, projectors,
and USB storage devices have been limited.
 Dell is diversifying
its product line into consumer electronics. Dell has begun to branch
out into other areas by launching its own music download store.

69. • Hewlett-Packard's merger with Compaq on May
3, 2002, has created a large company.
• Hewlett-Packard does have certain
competent strengths. Sales of printers and printer
ink account for approximately 30 percent 0: the
company's total revenue but generates 70
percent of its operating profits.
• offer a desktop computer at a price much lower
than Apple can.

70. • Apple and IBM jointly developed the Power PC
line or central processing chips to compete
with Intel and its Pentium line of central
processors.
• In December 2004, Lenovo Group Limited, the
largest information technology company in
China, acquired IBM's Personal Computing
Division.

71. • John Sculley's decision not to license the
Macintosh operating system to Bill Gates lead
to Windows operating system developed by
Microsoft .
• Windows operating system captures close to
95 percent of the personal computer industry.
• The Windows Media Player comes bundled
with the Windows operating system that is
sold on almost every computer in the world.

73.  The movie script for Toy Story was rewritten and Disney liked it.
 Steve Jobs realized the potential of the movie and Pixar's association with Disney.
 In 1995, Steve decided to take Pixar public.
 The movie was a huge success.
 Toy Story was the first computer-generated animated movie.
 Steve owned 80% of Pixar and he made $1.5 million from Pixar's stock success.
 However, in 1995, Apple was having its worst year ever.
 Steve had been away from Apple for almost 10 years and the CEO of Apple, Gil
Amelio, decided to purchase NeXTSTEP and use its operating system to replace the
Mac OS.
 Steve was back at Apple.

74. Job’s Return to Apple Inc.
 His title was called "informal adviser to the CEO." In 1997, Apple lost $700 million in
sales and the Apple Board of Directors decided to fire Gil Amelio and replace him with
Steve Jobs as the CEO.
 Steve reoragnized Apple and in 1998 Apple released the iMac. The iMac was very
successful.
 After the iMac, Apple released several successful desktop and laptop computers.
 In 2001, Apple released what would become its most successful product. It was the
iPod.
 iTunes was also released at in 2001 which would revolutionize the music industry.
 Apple relased other success products, the iPod Mini, iPod Shuffle, the iPod nano and
the iPod Touch.
 Steve as suprised may people as he strats appearing on stage with amzing products,
as of 2009.
 The most impressive item is the iPad.The ipad would soonly amke PC computers
nothing campared to the ipad which is just like a computer, but portable.

75. 1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join Microsoft to
release new versions of Microsoft Office for the Macintosh
1997:Apple introduced the Apple Store+ new build-to-order
manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.

76. Desktop evolution
»
The iMac
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
Released in 2007
RAM: 4 GB
320 GB hard drive

77. Apple: control and decide
Tight control on all aspects of UX
 The firm cannot support all
development cost and must focus
on a few products.
 Microsoft Office (at the
beginning only available for the
Macintosh platform) was
instrumental in fostering its sales.
Microsoft & Google:
dominate and divide
Focus on one strategic layer
(Windows, Search)
They create competition to
let others innovate in all
remaining layers (hardware,
web…)
Microsoft released new
windows 7.

78.  1985: Bill Gates was software n gaming developer for apple Mac. he
begs Apple to consider licensing the Macintosh: “Apple must make
Macintosh a standard”. butsteve job never took serious about keeping
trade secret and trade rights of MAC.
 So there is rumor's tat Bill gates actually copied the interface and some
programs of mac and adopted in WINDOWS (in 1985) which was better
and user friendly than APPLE MAC.
 IN 1995 Bill gates released windows-95 and he was richest person and
MICROSOFT was in1st position.
 1996: “If we had licensed earlier, we would be the Microsoft of today”
(Apple executive VP Ian W. Diery) The same year, Apple reports $740 m
loss (apple realiased their Mistake ….But it was Too late)

79. MacBook
• Apple’s MacBook, introduced
in May 2006, is a small laptop
with so much to offer.
• With great graphics and fast
performance, the MacBooks
are a great seller.
• Today, it holds up to 2.4GHz,
and starts at $1,099.

80. MacBook Air
• Apple’s MacBook air was
introduced in January, 2008.
• It is the world’s thinnest
laptop, between 0.16 and
0.76 inches thin.
• It hast great performance
and is very portable at only
3 pounds.
• Today, it has up to 1.8GHz
and starts at $1,799.

81. LETS HAVE ANOTHER COMPARISON
Product
Macintosh
Mac Plus
Cost
$2495
$2600
Storage
Floppy
Floppy
RAM
128 KB
4 MB
Year
1984
1986
iMac
$1799
320 GB
4GB
2007
Mac Portable
$6500
40MB hd 8 MB
1989
Powerbook 100 $2500
(laptop)
40MB hd 8 MB
1991
Macbook Air
120GB hd
(laptop)
(laptop)
$1799
2GB
2008
82

82. Mac System 1,2,3,4 (1984-1987)
 Distinguishable from other OSs from that era in that they used
entirely graphical user interfaces
 Could only run one application at a time
Mac System 5, 6, 7 (1987 – mid 1990‟s)
 Could run multiple applications
Mac OS 8 (8.0 – 8.6) (1997) – better file management
Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless
Mac OS X (1999 – today) – UNIX based OS
10.0 – Cheetah („01)
10.1 – Puma („02)
10.2 – Jaguar (‟03)
10.3 – Panther (‟04)
10.4 – Tiger (‟05)
10.5 – Leopard (‟08)
10.6 – Snow Leopard (‟09)
10.7 – Lion(„11)

84. On October 23, 2001-the iPod
CPU: Samsung ARM and Apple
A4
5 GB hard drive that put "1,000
songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation onwards
works with Microsoft Windows
also
Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.

85. • The iPod was Apple’s first
mp3 player. It was introduced
in October, 2001.
• It expanded the company’s
products from not just
computers.
• Today the iPod, starting at
$249, holds up to 160GB.
• You can listen to songs, look
at pictures, and watch
videos.

86. • The iPod shuffle was
introduced in January
2005.
• The iPod shuffle is tiny
small sized iPod for on
the go.
• Today, the shuffle, starts
at $49 and holds up to
2GB.
• It only features music.

87. • The nano was introduced in
September, 2005.
• The iPod nano is the world’s
most popular music player.
• Today, it holds up to 8GB and
starts at $149.
• Songs, pictures, videos, and
more, are features of the
nano.

88. • iPod touch is Apple first
touch screen iPod launched
in September, 2007.
• It is also Apple’s first iPod
able to access the internet.
• Today it holds up to 32GB,
and starts at $299.
• Songs, pictures, videos, and
internet, are also features
of the iPod touch.

89. • The iPhone, introduced in June
2007, was Apple’s boldest idea.
• It was a touch screen phone,
camera, iPod, and could access
the internet.
• It became known worldwide, and
was named Time magazine’s 2007
invention of the year.
• Today, it holds up to 16GB of
storage and starts at $399.

90. Albert Fert and Peter Gruenberg won the 2007 Nobel
Prize for physics for work that has allowed hard disks to be
made much smaller for everything from laptops to iPods
The prize was awarded for work on magnetoelectronics,
also known as spintronics.
It uses the spin of the electron to store and transport
information instead of the electrical charge, meaning much
more information could be kept in a smaller space than
before.

91. on January 9, 2007, Jobs announced that
• Apple Computer, Inc. would from that point on be
known as Apple Inc., because computers were no
longer the main focus of the company, which had
shifted its emphasis to consumer electronic devices
Announced iPhone and Apple TV

92. a convergence of an Internetenabled smartphone and iPod.
iOS, (formerly iPhone OS)scaled down version of OS X
3.5-inch (89 mm) touch screen
display,
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi

93. • The iPhone, introduced in June
2007, was Apple’s boldest idea.
• It was a touch screen phone,
camera, iPod, and could access
the internet.
• It became known worldwide, and
was named Time magazine’s 2007
invention of the year.
• Today, it holds up to 16GB of
storage and starts at $399.

96. tablet PC
Released on April 3,
2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.

97. • iTunes was introduced in January, 2001.
• It is a free downloaded program used to purchase and organize your own
music and video library.
• It can be used on a PC or Mac, and an iPod is not needed.
• The iTunes music store sold more than 100 million songs in the first year.

99. • June of 2011, Apple
unveiled its new
online storage and
syncing service for
music, photos, files
and software -iCloud

104.  Steve found out he had a rare form of pancreatic cancer in October, 2003, when
doctors were just doing a routine scan and found the tumor/canser.
 Steve kept his cancer a secret, while he searched for a cure.
 When his family and people who worked at Apple, that were close to him, thought they
should tell media, Steve's lawyer said they were not allowed to tell.
 But Steve eventually underwent surgery to remove a tumor.
 The surgery to remove the tumor from his pancreas was called
pancreaticoduodenectomy.
 He sent an e-mail out to the employees of Apple Inc. saying, "This weekend I
underwent a successful surgery to remove a cancerous tumor from my pancreas.
 I have a very rare form of pancreatic cancer called an islet cell neuroendocrine tumor,
which represents about 1 percent of the total cases of pancreatic cancer diagnosed
each year, and can be cured by surgical removal if diagnosed in time (mine was).

105. Before cancere
After cancer

106.  It is official that Steve Jobs got a liver transplant in April, 2009.
 Any worker at Apple will not say more, other than the fact that he will be returning in
June.
 But it is said that he did this operation in 2 liver transplant centers located in
Memphis, Tennessee.
 These 2 centers were (1.)Le Bonheur Children's Medical Center, located in Memphis
and (2.)Methodist University Hospital, located in yet again, Memphis.
 Officials have agreed that if Steve Jobs did have an organ transplant, he would be one
of the first on the waiting list because in his case, it is urgent.
 The rare/dangerous form of pancreatic cancer is in his organ.
 So it is urgent that he trades that organ for a new one. This way he will be safer from
the cancer.

107.  The reason he had a liver transplant in Tennessee, is because he would die in
California because he was not able to get a liver/organ there.
 So his doctor recommended going to a liver transplant center in Memphis, Tennessee,
and be put on the waiting list.
 His doctor also told him that he will have a better chance of getting a liver/organ
there.