2. Interesting Failures and Unexpected Success
A Trip Down Memory Lane.
Satjiv S. Chahil
Innovation Advisor
Sony Electronics
Tel Aviv, Israel
January 29, 2014
15. Interesting Failures and Unexpected Success
Lessons Learned:
“Opportunities for innovation in everything.”
1. There are infinite innovative ideas - execution is key.
2. Be adaptable & look broader than the original target market.
3. Must understand segmentation & cultural implications of innovations.
4. Look beyond your industry.
5. Beyond economic & tech impact – lifestyle impact.
6. Business justification can be completely different than foreseen.
7. Create buy-in within internally & externally with all stakeholders.
8. Persistence & patience are essential for successful commercialization.
9. Adoption usually happens in a hockey stick manner.
10. Partnerships & ecosystems are key to mass adoption.
The First All-In-One Multifunction Office integrating
PC & Telephony with an easy-to-use graphical interface
The first TV-based Web browser Multimedia Player
The first flat panel TV-AV-PC-WEB device.